Sparktank

03/19/2026

Building a brand, garnering trust and ultimately making sales needs to be done through so many touchpoints in your marketing mix - social media, content, reviews. These all make a huge impact on the success of paid advertising. Great article below on this topic!

Franchise brands are increasingly using digital platforms to reach customers and franchise prospects

12/02/2025

Interesting read. More than a third of CMOs lean on genAI for productivity, personalization, and more.

Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.

12/13/2024

Just launched a new franchise sales lead generation campaign for Shine Franchise in conjunction with the amazing team at Blue Maven Franchise Solutions. First lead came in via the landing page this morning within hours of launching. Looking forward to helping another franchise grow!

Control your own destiny! Tap into the $595B+ home services franchise industry with Shine's proven business model and support.

11/26/2024

One of the most effective ways to tell a brand's franchise opportunity story is through video. When we start a campaign for a client, we pull together images, video footage, testimonials etc... to put a 30 to 60 second video that can be used in social media ads and other promotions.
These do a great job of capturing the uniqueness of each opportunity and building excitement which is the first stage of the franchise sales journey!
Check out this video we put together for Eat the Frog Fitness franchise.

Shared with Dropbox

11/19/2024

Really proud of this article we wrote and got published in the National Post to promote one of our favorite clients' franchise opportunity - Heart to Home Meals!
Working with the team at Heart to Home Meals on this article was a great collaboration between our writer and their marketing dept. We worked on ensuring the article reflected their values by reinforcing that the brand is looking for franchisees who want to truly give back to their communities as well as start a great business.
We'll be running ads across Meta, Google Display and on the Post Media network to promote the article and attract new franchise leads!

11/19/2024

Really proud of this article we wrote and got published in the National Post to promote one of our favorite clients' franchise opportunity - Heart to Home Meals!
Working with the team at Heart to Home Meals on this article was a great collaboration between our writer and their marketing dept. We worked on ensuring the article reflected their values by reinforcing that the brand is looking for franchisees who want to truly give back to their communities as well as start a great business.
We'll be running ads across Meta, Google Display and on the Post Media network to promote the article and attract new franchise leads!

Franchise opportunities are available with Heart to Home Meals, which delivers chef-created, frozen meals directly to seniors’ homes.

11/19/2024

Really proud of the article we wrote and got published in the National Post to promote one of our favorite clients' franchise opportunity - Heart to Home Meals!
Working with the team at Heart to Home Meals on this article was a great collaboration between our writer and their marketing dept. We worked on ensuring the article reflected their values by reinforcing that the brand is looking for franchisees who want to truly give back to their communities as well as start a great business.
We'll be running ads across Meta, Google Display and on the Post Media network to promote the article and attract new franchise leads!

Franchise opportunities are available with Heart to Home Meals, which delivers chef-created, frozen meals directly to seniors’ homes.

09/24/2024

About 8 years ago, we got the incredible opportunity to redesign the A&W franchise website. The new look doubled their organic leads and helped to attract a flurry of prospects via various creative lead gen campaigns.
Now we get the chance to give the website another makeover that will reflect where the brand is today.
Working with such an iconic, visionary franchise brand has been a real privilege. STAY TUNED FOR A WHOLE NEW LOOK!!!!

https://awfranchise.ca/

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04/17/2024

So excited to be working with the amazing team at Blue Maven on franchise lead generation for Icebox Cryotherapy - an amazing brand in the wellness space. We're getting a great response from targeted leads on LinkedIn and Meta. Check them out:

your opportunity to deliver life-changing wellness to your community and build a legacy of direct impact. Icebox is a mission-driven brand with a passion to deliver cryotherapy to as many communities as possible. To learn more about becoming a franchisee and joining the Icebox family, start by check...

03/07/2024

Getting a really clear picture of who you are marketing to is such an important part of building a marketing strategy. Rather than creating a watered down approach to reach the masses, your messaging, images and targeting should speak to your audience's interests, needs and pain points.

This kind of "persona" development has been very effective for many of our projects. Check out a few examples in the article below :)

Learn how to use persona marketing to get better franchise leads. Connect with ideal customers. Find out from Sparktank Franchise Marketing.

02/07/2024

I came across this video sharing insights on franchise sales. There are some great nuggets in here:

- understand the pain points in a person's life that has led them to consider making a change
- be transparent and authentic
- reach out to prospects as quickly as possible after they inquire
- set some KPIs for your team's sales performance

Joe has developed 26 franchise brands across multiple industries, and brings over 15 years of experience, progressive thinking, motivation, and enthusiasm to...