07/23/2025
Social Success Stories - Vancouver Island Brewing
One year after their first paid media giveaway, this craft brewery cut its budget by 52% yet saw 215% more sign-ups, and in half the time.
We relaunched this campaign with fresh creative, tighter audience targeting, and an awareness-optimized objective. As a result, cost per sign-up dropped from CA$1.48 to just CA$0.23 - an 84% reduction.
The outcome: nearly 17,000 new subscribers in a single month, fueling their summer CRM strategy and product launch pipeline.
ag