05/08/2026
The Canadiens de Montréal are heading into game 2, round 2 against the Sabres — and if you've ever been outside the Bell Centre on a playoff night, you already know what that street energy feels like.
I covered the Uber Eats activation right outside the arena during a Habs game. Thousands of fans, live brand moments, zero controlled lighting, zero second chances. That's the environment where commercial photography either delivers or it doesn't.
If your brand is planning an activation around the playoff run, a street-level takeover, or any major summer event — this is exactly what I do.
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