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02/26/2026

Round 2 of *lCashew Cuts: Client Confessions is live 🎬

This one? It’s all about what clients *wish* they knew sooner and what they learned, sometimes the hard way, before working with Cashew.

Spoiler: Research shouldn’t feel like a roadblock or a six-week saga that stalls your momentum. It should move at the speed of your business.

Some of the biggest “aha” moments we hear:

👉 “Wait… we *can* find that niche audience?”

Yes. You don’t need to “just talk to whoever you can get.”

If your ICP is specific, your research should be too. Why spend time talking to people who don’t matter to your decision?

👉 “This could’ve saved us months.”

Clarity early is better than corrections later.

👉 “Research doesn’t have to be heavy.”

It can be sharp. Focused. Fast. And actually useful.

And yes, there’s a moment where Waleed is holding a goldendoodle while dropping truth bombs about audience targeting.

10/10 supporting actor energy 🐕

If you’ve ever felt like research slowed you down instead of helping you move faster, this one’s for you.

02/05/2026

🎙️ Meet our newest team member, Victoria Walker!

🙏 What we didn’t know when we hired Victoria is that we’d also get a self identified ice cream connoisseur, a dog lover, and a serial book reader!

💻 Victoria has an educational background in Marketing and has spent the past 10 years working in her family’s ice cream store talking to customers igniting her curiosity and passion for listening to customers to make the business better, and that’s why Cashew is such a great fit for her!

🧠 A fun fact about Victoria? When we asked her she said “I love to bake, and I love to read - really, I love doing anything as long as my dachshund is by my side!

We’re honoured to welcome you to the Cashew team, Victoria!

12/03/2025

🚨 New Podcast LIVE: Sastra Spotlight x Cashew 🚨

You know what’s wildly outdated? Spending weeks (and $$$) chasing slow, clunky consumer insights.

Addy Graves, Cashew’s CEO & Co-Founder, sat down with .group at a few weeks ago and broke down:

- How AI is shaping the future of consumer insights
- What modern CPG brands actually need from insights partners
- Addy’s incredible founder journey

For brand and marketing leads wanting to move fast and think sharp — this convo’s for you.

Big thanks to Brodie Reid-Owen for having us on the show!

🎙️ Listen now on , and . Links in bio.

11/04/2025

Cashew wins best Enterprise Company at TechCrunch Disrupt 2025.

For us, this recognition isn’t just about the win. It’s about what it represents.

That innovation can come from asking the right question.

That market research can move faster, be more inclusive, and empower every brand - not just the Fortune 500.

And that two Canadian women can build something that challenges how an entire industry operates.

When we started Cashew, we asked: Is there another way to do market research?

Today, we’re proving there is.

Huge congrats to our co-founders Addy Graves and Rose Wong, and the incredible team behind the platform.

This is a win for innovation, for research accessibility, and for Canadian tech. 🇨🇦

10/23/2025

🔥Cashew Data Drop: The Dupe Report

Just dropped: The Dupe Report — and it flips the script.

Dupes aren’t just for deal hunters anymore. They’re a flex - and your most loyal, high-income customers are in on it.

Cashew CEO Addy Graves breaks down key insights and why brands need to pay attention.

CMOs, this one’s too good to skip.

🔗 Full report at the link in our bio.

10/07/2025

“We know our consumer... but we’re still guessing what actually matters.”

We heard this more than once at

It’s not that teams don’t have data, it’s that they don’t have clarity.

That’s the gap we’re here to close.

Catch the last CHFA interview series on what’s really on the minds of modern CPG brands!

Because behind every marketing challenge, there’s a truth waiting to be found.

You just need the right way in.

Thanks to Neige and Pippa Blair from . for the chat!

Watch what’s on the minds of these Canadian brands!

10/02/2025

What if knowing your consumer isn’t the same as understanding them?

Our latest interview series cuts through the noise. No trend reports. No guesswork. Just real conversations with Canadian CPG brands, sharing what’s keeping them curious, cautious, and moving forward.

Thanks to Christos Lalaitzis from for the convo on Episode 3 of Cashew Cuts: Edition.

Let’s get to what really matters.

09/03/2025

DISRUPT 2025 here we come!!

We made the cut for TechCrunch’s 2025 Startup Battlefield 200, a handpicked list of the most promising early-stage startups in the world.

Even though these applications always seem to get done in the middle of the night, in a random hotel room, during a busy work trip, in between pitches and meetings, we’re so happy we made the time to think critically about this one. It’s worth the constant context switching!

🔗 Read the full article at the link in our bio.

Thank you for highlighting this opportunity for our team and for selecting us. Let’s GO ! 🚀

08/20/2025

We’ve read 1,000s of research questions. These? Immediate red flag 🚩:

1. How obsessed are you with our brand?
2. What made you fall in love with this flavour?
3. Would you say this packaging is edgy, nostalgic, or disruptive?
4. If our granola bar were a celebrity, who would it be?

Want better insights? Start with better questions.

Better questions = better answers = smarter brand moves.

THAT’S how you reach more customers on the shelf.

——

💡Want to know what your customers are really thinking? We help Consumer Packaged Goods (CPG) teams ask the right questions to get the quality insights they need to grow their brand. Send us a DM if you want to chat more, we’re always up for a chat!

08/15/2025

The consumer loyalty playbook has been burned, and rewritten. How?

Today’s challenger brands like , or aren’t just competing; they’re rewriting the rules and winning hearts (and carts!).

Here’s how:
-Better ingredients.
-Stronger values
-Standout packaging
-Social proof

From clean ingredients to values-led storytelling, they’re speaking directly to modern consumers.
Add to that a great design and a viral TikTok review, and now we’re talking building more trust than a legacy logo ever could.

The result? Community, Connection and Loyalty.

What are some of your favourite up and coming CPG challenger brands? Let’s give them some love!

♻️ Repost if this was helpful. 🔔 Follow us for more insightful data like this.

08/14/2025

If you are a marketing leader you can likely relate to: “knowing” faster means reaching your goals sooner✅. The difference between a successful launch and an expensive miss can come down to one thing: knowing your customer versus guessing.

So, with shift from guessing to knowing, what are the ways you get closer to your customers?

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