Marketing More Effective

Marketing More Effective MME, for "Marketing. More. Effective" is dedicated to all topics around digital marketing and advert Follow us on Twitter:

The idea behind MME is to explore the impact of different types of advertising, the methodologies used and the actual practice. MME is aimed at marketing and communications professionals as well as at advertisers or anyone interested in the latest digital trends in Europe or the rest of the world.

Why Apps for Messaging Are Trending via The New York Times http://buff.ly/15KGj6Q
26/01/2015

Why Apps for Messaging Are Trending via The New York Times http://buff.ly/15KGj6Q

People are spending more time on messaging apps, which many say allow for multimedia exchanges and commerce in a more intimate setting than older social media sites.

Unilever: ‘Still scope to drive advertising efficiencies in 2015 through digital’ sources
24/01/2015

Unilever: ‘Still scope to drive advertising efficiencies in 2015 through digital’ sources

Unilever has signalled its efforts to drive down advertising costs will not slow in 2015 after a number of digital led activities last...

Three digital marketing mega trends for 2015 http://buff.ly/1yXJdBP
24/01/2015

Three digital marketing mega trends for 2015 http://buff.ly/1yXJdBP

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation.

Marketers must 'reintegrate' programmatic trading into wider marketing mix
23/01/2015

Marketers must 'reintegrate' programmatic trading into wider marketing mix

As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market,...

MediaMath’s 7 EMEA Trends for Players in 2015
19/01/2015

MediaMath’s 7 EMEA Trends for Players in 2015

“We want to get 80%-85% of predictions right, not 100%. Or else we calibrated our estimates in the wrong way,” said Nate Silver, the American statistician famous for calling the 2008 US ...

Ikea: the customer journey from search to checkout and beyond
16/01/2015

Ikea: the customer journey from search to checkout and beyond

In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.

What the Rise of Dark Social Programmatic Means for Facebook sources http://buff.ly/1zhfAey
15/01/2015

What the Rise of Dark Social Programmatic Means for Facebook sources http://buff.ly/1zhfAey

Facebook seems to be ahead of the curve when it comes to dark social. How are they leveraging the growth of the new programmatic targeting capabilities?

Where the Money will Flow in 2015
15/01/2015

Where the Money will Flow in 2015

January wouldn’t be January without the deluge of predictions which come forth from all corners of the online advertising boxing ring. Here ExchangeWire Re

A World Without Cookies: Post-Apocalypse Or Better Marketing? http://buff.ly/1APPUU4
14/01/2015

A World Without Cookies: Post-Apocalypse Or Better Marketing? http://buff.ly/1APPUU4

In the 1980s, the TV movie "The Day After" provided a glimpse of the world in the wake of a potential nuclear war between the Soviet Union and the U.S. The movie's view of a post-apocalyptic world scared...

Forrester: Programmatic needs better transparency
13/01/2015

Forrester: Programmatic needs better transparency

BizReport Programmatic would be a more powerful tool for marketers if there was increased transparency. That is the takeaway from a new Forrester Research report which indicates media buyers would consider...

Coca-Cola Enterprises to focus marketing plans on ‘personalised, predictive and partnerships’
13/01/2015

Coca-Cola Enterprises to focus marketing plans on ‘personalised, predictive and partnerships’

Coca Cola Enterprises is to carve a bigger role for intent-based targeting as part of its ongoing plans, which will see it better fuse...

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