PMGSA

PMGSA OUR STORY

Our goal is to boost digital impact through data driven customer targeting.

We work closely with our client's to assure that every marketing campaign is in line with their values, vision and overarching brand strategy.

08/11/2021

The moment you are selecting what metrics you are going to track, answer this:

Is this according to my marketing objectives? ✅❎
Am I able to make a difference using it, or is it out of my control?
Is it easily quantifiable?
Is it understandable?
Will it be relevant and consistent?

Swipe right to know 5 KPIs you should start tracking right now! 🎯

A KPI is a powerful tracking performance that helps us not just to make informed decisions
but boost customer loyalty,
consistently provides value and quality in your content,
show in a reliable way problems of your website, social media or email flow,
etc. 📊

With the right website metrics, you can determine which marketing efforts are working. 📈

If you don’t know what you should be measuring – no rush!
We’ve got you.

Follow us for more! 📲

20/10/2021

How to get your brand to shine through? 🌟

👉In this post, you'll receive some tips to refine your brand and to set yourself apart from your competition!

Your brand needs to send a consistent and clear message.
Once you find it, after testing & testing & testing,
You can then stick to it and blast off 🚀

Ask yourself:

-Which words would you use to describe your company?
You must give your brand HUMAN characteristics.

What do you mean by HUMAN characteristics? Well...
1. Tone of voice (use of grammar)
2.Personality (happy, serious, playful, knowledgeable, scientific etc.)

-What does your company stand for?
(why does your business do what they do? Think deep and personal)
-What feeling you want to evoke?

🎩 Tip Time:
From a brainstorm, pick up three words (adjectives) that describe your brand essence and share them with all your team to align their work to your beauty business identity.
Ex. feel young, strong vibes, comfort

If you want to drive a killer brand today get in touch!
Only a couple spots left for a FREE 30min audit call
(value CHF 599)

Don't hesitate to DM us 📩

"Holy Sh** couldn't believe my ears when I read this"The way you communicate tells people a lot about,WHO YOU ARE as a b...
02/07/2021

"Holy Sh** couldn't believe my ears when I read this"

The way you communicate tells people a lot about,
WHO YOU ARE as a business 📣

A BRAND VOICE is the tone and language that you use to build content across all channels.

🎩 Tip Time
Channels are the following:
- Facebook
- Instagram
- Email
- Magazine
- Newspaper and so on

Keeping in mind a clear and consistent TONE will reflect authenticity.

It's crucial to have a specific brand voice for all your marketing communication because 📌
-Prospects and customers will eventually be able to quickly RECOGNIZE your content even without your logo on it,
-You'll associate your brand with specific feelings (ex. What do you think of if I say Coca-Cola?)
-The links with your audience will be strengthened and you want to buy from relatable/trustworthy people.

Wondering how to develop a powerful brand voice? 💭

Let us know in the comments 👌, we'll show you in the next posts.

People relate to stories more than anything 📚How to communicate your services? Your brand personality?The perfect techni...
29/06/2021

People relate to stories more than anything 📚

How to communicate your services? Your brand personality?
The perfect technique is Storytelling!

Here are 5 beauty brands that tell amazing stories to get their audience to bond with their brand. 🔊

1- DOVE
Globally recognized for having one of the most powerful storytelling!
Dove’s campaigns like "Real Beauty" (2004) tells us a narrative of celebrating natural beauty,
-real people,
-self-confidence,
-empowerment, and
-self-esteem.
Messages with high emotional content give you tools for triumphant stories.

2- DECIEM
This popular skincare company highlights their honesty,
Addressing sensible issues without beating around the bush and,
Create their story focused on intelligent and curious people,
Remember to describe all the character's in their story.

3- LUSH
If you think in Lush, I'm sure words comes to your mind: "earth", "nature"
They narrate themselves standing out issues like animal testing, environment, and charitable groups.
Their concepts are about how they products are handmade, ethical, and organic beauty,
Appeal to a sense of environmental consciousness is a great way to tell a story about your brand.

4- CLINIQUE
Their story is based upon joining science and beauty together,
They adopt the safety concept by bringing out the use of safe ingredients, dermatologist-evaluated and assuring sustainable practices.

5- SEPHORA
Targeting a young public,
This brand builds a narrative around giving an inclusive, fun, and a personalized experience,
Ex. they educate on Social Media like YouTube by creating make-up videos that are,
Fresh and easy to follow.

Try to drive your public to feel real emotions and that they can easily bond with 😍

Have you every heard of these beauty brands before?

Tell us bellow 🧐

24/06/2021

Create an engaging conversation with your patients is easy and also difficult...

👉 Here we show you some prompts to ethically persuade with your copywriting and DELIGHT your customers...

Let's check out a few of them!

Personalization: 🙎‍♂️
Your patients should feel that you're writing and talking to them, and only them...
Come across as authentic and genuine,
Use your reader's first name in your sales pages, email, etc...

🎩 Tip Time
Please use their Instagram name when sending them a DM.
Don't just send a generic "hi" or "bonjour",
It makes a huge difference...
+16% increase in DM response rate actually 😜

Keep a consistent rhythm and form with your writing: ✍
Combine long and short sentences,
Offering variety to your messaging,
Not everybody is the same,
But they might all want to use your product or service so,
Split your paragraphs, no more than 3-4 lines in your emails,
Make lists to help organise your thoughts,

And avoid complicated words, such as (don't overuse adjectives)
Include action verbs,
As for example,
"Remove your stomach fat quickly before your holidays"

Ask them questions directly ("Let me ask you a question",
"Imagine what you could achieve with this",
"Has it happened to you?",
"Do you remember when...?")
Adopt visual images like metaphors...

Reciprocity: 🤝
Share and Receive what you give,
Incentivise prospects to take action by giving them something of value first.
Example:
1-Free checklist to writing great blogs
2-Ideas for Instagram posting in beauty
3-Fun ideas to drive Instagram story engagement

Same topic and/or subject: 📲
Conversations have to be specific at at certain times of day,
Communication isn't about an exclusive channel or a particular tool,
Conversations need to happen on the channel that best fits your patients usage,
So, if they love messaging via Facebook Messenger,
The you message through that channel...
It's different to talk to your patients through a monthly sales email As compared to a chatbot on your website, for example.

Did you know?That 76% of customers expect companies to understand their needs?For this reason,It is fundamental to make ...
22/06/2021

Did you know?

That 76% of customers expect companies to understand their needs?

For this reason,
It is fundamental to make sure,
your message crystal clear 💎

You're offering solutions to these needs,
But you need to know HOW and WHEN to speak 🎤

It should not be a headache to explore inside your patient's mind.
Think of yourself as a doctor,
And you need to understand why your client has come to see you,
So ask them questions that,
Help you understand what product or service,
You need to prescribe them,
Hence put yourself in their shoes 👞

Here we recall the importance of designing questions like:
✅ "What are my patients looking for?
✅ What can I do for them?"

Comment 💯 below if you want us to teach more about how to communicate to your audience...

To Ads or Not To Ads for your Clinic?We get it. We've been there.Now we are helping over 30+ clinics to get back on trac...
11/06/2021

To Ads or Not To Ads for your Clinic?

We get it. We've been there.

Now we are helping over 30+ clinics to get back on track.

Investing in advertising is a scary thing,
Do I do it?
How do I do it?
Oh, crap it's not working,
What do I do now?
Well this is the magic of paid ads...
Fear of getting involved with,
Marketers who do,
A terrible job for crazy prices,
Plus they are NOT familiar with how clinics work...

Don't worry 🖐

In this post, we ask you 4 questions,
That you need to answer,
Before you start your paid ads journey,
To ensure your money is well spent on social media advertising.

Implementing these steps will be the difference,
Between you receiving money,
Into your business account versus,
All your hard earned money being thrown out the window 💸

If you don't believe us,
Then comment "I don't believe you 😂 "

And if you want advertising done the right way for,
Your beauty business, or,
Your doctors cabinet, or,
Your aesthetic clinic,
Send us a DM now 📩

07/06/2021

Email marketing is dead?
We don't think so 📩

Email has proven time after time
That it is the #1 strategy
To turn followers into patients 👨‍⚕️

But succeeding at emails is not easy.
It requires great copywriting, design, strategy, segmentation, etc...

So what can you do?
In this post we share 5 little-known (or used!)
Email marketing insights
That will make sure you are using this platform
To its fullest potential.

Try them today for a great impact of your emails!
Remember, it's better to base your business on a solid base
And there's nothing that comes close to email marketing to do this 📩

Do you agree?
Share below 😊

Social media can be overwhelming. But with the 7 tools that we share on this post, it can't stop being that way.When you...
04/06/2021

Social media can be overwhelming. But with the 7 tools that we share on this post, it can't stop being that way.

When you leverage the power of tools to manage and grow your social media, you can do more with less. And what does that mean for you? More beauty patients with less overwhelm.

If you want a complete strategy that integrates these tools and more, let us know on a DM.👌

Tell us, have you tried any of these tools? Our favorite one is number 7!

Beauty Cliniques: Attention does NOT equal sales 😤 Only the some sort of temporary attention Mixed with an effective pro...
03/06/2021

Beauty Cliniques:
Attention does NOT equal sales 😤
Only the some sort of temporary attention
Mixed with an effective process
Will give you the results
You want for your social media.

In this post we discuss 4 points
You need to be aware of
When building a killer IG strategy.

Having strong basics will be the difference
Between just another account
And an IG the truly builds your beauty business 💁

Have you tried any of those?
Let us know in the comments! 👇

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