Enhance

07/02/2024

🚨 Rebranding alert: Check out our new website with its new brand identity! 🎉

The vision:
Inspired by Renaissance imagery and contemporary design elements, the revitalized visual identity seeks to personify the sophistication, grace, and ethical virtues synonymous with cutting-edge concepts of the mind. This fusion seamlessly intertwines with the dynamic energy, youthfulness, and creativity that define the vibrant landscape of marketing.

FR: Inspirée par l'imagerie de la Renaissance et des éléments de design contemporain, l'identité visuelle revitalisée cherche à personnifier la sophistication, la grâce et les vertus éthiques synonymes de concepts d'avant-garde de l'esprit. Cette fusion s’entremêle parfaitement à l’énergie dynamique, à la jeunesse et à la créativité qui définissent le paysage dynamique du marketing.

We help businesses embrace the change in mindset from profit-focused to ethically-minded and action-oriented change makers through actionable guidance in MarCom.

06/02/2024

"Let’s rethink marketing as a tool to support society." - Enhance.

We need to start small, to create big changes. Let’s rethink marketing, as a tool to support society. We help everyday businesses develop into responsible ch...

05/09/2021

In this "new" era where science has become more popular due to the worldwide pandemic, making the difference between real and fake news is key. One of the first steps to take toward that is to understand the bias from the publishing and scientific industry.

Check out this from Scientific American that will allow you to have a more critical point of view toward scientific information! 🤓

Researchers cite studies that can’t be replicated weirdly often

06/04/2021

Ethical fashion is on the rise! 😎 🙌

Let's commit in doing better choices in fashion by following one (or more) of the 6 tips described in this TED article!

Get excited! 😃

Through our everyday buying decisions, we consumers can collectively create the demand for sustainable products and send a powerful message to big corporations that they need to clean up their act.…

18/03/2021

"Sustainability is the sum of many contributing factors. But encouraging second-hand shopping as a way of changing consumption patterns is an important step in the transition towards the CLIC™ economy. The companies that contribute to that shift today could well emerge as the champions of tomorrow." - Lombard Odier Group

Years ago, shopping at second-hand shops was considered a practice reserved for people from low economic backgrounds.

Today, consumers understand the devastating effects of fast fashion on the environment and second-hand shopping is slowly re-emerging as a popular trend.

Now, each one of us can actively take part in a healthier global environment. One second-hand cloth at the time. 👏

In this week’s CLIC™ Chronicles, discover how we can create a circular fashion industry. Today, fast fashion is wasteful and carbon intensive but many businesses are unlocking new ways for consumers to shop sustainably. Read more here. 

12/01/2021

"As our society makes decisions about health care, the law, public policy and education, we can ignore our socially dependent nervous systems, or we can take them seriously. Our biology won’t just go away." - Lisa Feldman Barrett PhD

More than ever, ethical communication and conscious consumption of MarCom (advertising, news, etc.) are becoming required practices. Especially in troubled times.

This highly interesting article will highlight how human and media interactions/communication can either enhance you or break you. The author of this article is also part of the top 1% most cited scientists in the world for her research in psychology and neuroscience.

It’s ironic but true: The best thing for your nervous system is another human and the worst thing for your nervous system is another human. Neuroscientist Lisa Feldman Barrett tells us why.

27/10/2020

How to go from airplane meals to traditional takeaway meals? found the perfect solution.

This amazing idea allows market diversification while preserving business operations for specific business units during ! 🙌

The airplane meals have quickly turned into a hit with 1,600 of them sold within days at a supermarket located near Finnair's main hub - Helsinki Airport.

30/09/2020

With , it's important to take into consideration - in a holistic manner - various aspects within .

Doing the best and being in the MarCom field is not enough.

Similarly to human beings, working on foundations is essential. 🙏

29/09/2020

When Massive Attack decides to bring awareness to society's current challenges, it creates this.

"Lockdown exposed the best aspects and worst flaws of humanity. That period of uncertainty and anxiety forced us to meditate on the obvious need to change the damaging systems we live by. By working with three experts, we’ve created a sonic and visual dialogue around these global, structural issues; taking the form of climate emergency, tax haven extraction and Universal Basic Income." - Massive Attack

Essentially, Massive Attack provided a forum for Christiana Figueres, author of the UN Paris Climate Agreement, for Professor Gabriel Zucman, an advocate of an American wealth tax, and for Professor Guy Standing, one of the proponents behind the idea of universal basic income. (source: stereogum.com)

Often, the best MarCom purpose-driven work can be found in artists' work. This audiovisual work is the perfect representation of what conscious MarCom is about: creating outstanding messages illustrated by innovative visuals while creating a space for social change.

Taken from the Eutopia EP Featuring Young Fathers, Algiers and Saul Williams Written and produced by Robert Del Naja and Euan Dickinson. Additional productio...

14/09/2020

"An effective identity probably doesn’t look the way you think it looks." - Fast Company

Spoiler alert: the answer is in science and it has to do with your business offer.

: is not only about what is . It's also about what works (instead of what's popular or what we personally like): investigating what will make the world understand you while remaining authentic to yourself.

An effective identity probably doesn’t look the way you think it looks.

12/09/2020

Join Enhance this Saturday and discover how to do marketing & communication - the conscious way! 🤩

This event is part of a monthly series of educational events where participants will learn to incorporate conscious & ethical practices in communication and marketing - for themselves or at work!

Click on this post to know more about the location/registration for this event! 👇

Get excited! 🥰

This 26th of September, join Enhance for an introduction on conscious Marketing & Communication (MarCom) - Discover new principles and applications for you to use right now!

01/09/2020

"When we buy into the ‘hero’ narrative, we lose sight of the true story; that retail workers are not heroes but victims; victims of a system that has aggressively suppressed their wages, stripped them of rights and protections and commoditized their work." - The Business of Fashion

As let's remind ourselves that retailers are not there to serve others at their own cost, but also that their work was always relevant to society (not only since the situation). Therefore, they don't deserve general appreciation (or in certain cases false praises) - they deserve actual compensation so they can go on delivering the best products and services to customers.

Most retail workers are woefully underpaid, stripped of rights and treated as interchangeable parts in a global retail machine, writes Doug Stephens of Retail Prophet.