deeptrue

08/04/2023

Have a happy new beginning!

No matter what your beliefs nor disbeliefs are, what binds us all is the openness towards a fresh new start. The coming holiday is all about celebrating a new beginning, so I wish you all a very Happy Easter Time!

14/03/2023

🥧 As a startup supporting data-backed statistics, we have a special place for numbers in our hearts. What number is more interesting than Pi? Happy Pi Day, everyone!

3.141592653589793238462643383279502884197169399375105820974944592307816406286208998628034825342117067982148086513282306647093844609550582231725359408128481117450284102701938521105559644622948954930381964428810975665933446128475648233786783165271201909145648566923460348610454326648213393607260249141273724587006606315588174881520920962829254091715364367892590360011330530548820466521384146951941511609433057270365759591953092186117381932611793105118548074462379962749567351885752724891227938183011949129833673362440656643086021394946395224737190702179860943702770539217176293176752384674818467669405132000568127145263560827785771342757789609173637178721468440901224953430146549585371050792279689258923542019956112129021960864034418159813629774771309960518707211349999998372978049951059731732816096318595024459455346908302642522308253344685035261931188171010003137838752886587533208381420617177669147303598253490428755468731159562863882353787593751957781857780532171226806613001927876611195909216420198938095257201065485863278865936153381827968230301952035301852968995773622599413891249721775283479131515574857242454150695950829533116861727855889075098381754637464939319255060400927701671139009848824012858361603563707660104710181942955596198946767837449448255379774726847104047534646208046684259069491293313677028989152104752162056966024058038150193511253382430035587640247496473263914199272604269922796782354781636009341721641219924586315030286182974555706749838505494588586926995690927210797509302955321165344987202755960236480665499119881834797753566369807426542527862551818417574672890977772793800081647060016145249192173217214772350141441973568548161361157352552133475741849468438523323907394143334547762416862518983569485562099219222184272550254256887671790494601653466804988627232791786085784383827967976681454100953883786360950680064225125205117392984896084128488626945604241965285022210661186306744278622039194945047123713786960956364371917287467764657573962413890865832645995813390478027590099465764078951269468398352595709825822620522489407726719478268482601476990902640136394437455305068203496252451749399651431429809190659250937221696461515709858387410597885959772975498930161753928468138268683868942774155991855925245953959431049972524680845987273644695848653836736222626099124608051243884390451244136549762780797715691435997700129616089441694868555848406353422072225828488648158456028506016842739452267467678895252138522549954666727823986456596116354886230577456498035593634568174324112515076069479451096596094025228879710893145669136867228748940560101503308617928680920874760917824938589009

08/03/2023

On International Women's Day, let's commit to supporting and uplifting each other. Together, we can achieve anything.

04/02/2023

2022 UK Consumer Insights survey: Digital entertainment market growth returns

One trend that is not growing in the U.K. is video cord cutting. Historical survey data reveals that multichannel TV subscriptions have fallen only 2% points over the past four years to 58% in 2022. The percentage of video cord cutters in the U.K. inched upward 1% point this past year but remained within the survey margin of error. The percentage of young adults choosing to not subscribe to a multichannel TV service (aka video cord nevers) also remained flat year over year at 25%.

Read more https://hubs.ly/Q01Bh8hv0

28/01/2023

What do consumers need technically? The key insights we learned from 2022

While customer satisfaction is always a priority, it can be tricky to define what customers want. Do they actually use loyalty cards? Do they want to download the brand’s app? Are these the solutions that retailers should even focus on?

Sander Maertens, Head of Middle East at Adyen outlines customers’ shopping needs, how technology enhances customer experience and to only invest in solutions that can actually benefit shoppers.

22/11/2022

How U.K. consumers are seeking to control the controllable and what this means for marketers

When consumer behavior changes in significant ways, it’s often on Search that we see the first signs. This year, as inflation has risen in the U.K., we have seen a marked shift in people’s online habits, many manifesting in real-world purchase decisions.

Explore three shifts in online behaviour as search data indicates that U.K. consumers are seeking to gain control of their finances.

07/11/2022

deeptrue has a fresh new look! Share your feedback to win $100 💰

https://hubs.ly/Q01rCjY10 has a brand new look and features, including:
⌛️ Shorten the onboarding from the landing page to your dashboard to 2min.
💰 A free dashboard for your consumer insight projects.
⚙️ Brand new tool page where you can see our solutions and ask for more tools from our experts.

As our project evolves, we want our community to grow with it. Please take 5 minutes to fill out this survey whenever you have time. Those who complete this survey will automatically enter a raffle to win a $100 deeptrue credit!
Share feedback → https://hubs.ly/Q01rCcSn0

I look forward to hearing your honest feedback and using it to dream up ways we can improve your experience and future tools at deeptrue.

11/10/2022

In Susan Scott’s book Fierce Conversations, there are 7 principles every leader should know:

🔹 Manage the courage to interrogate reality – We create the bubble we live in: the information we consume, our closest confidants, and the topics that interest us. Get out of your comfort zone and attempt to understand what reality is.

🔹 Come out from behind yourself into the conversation, and make it real — Uncomfortable conversations are the ones that make us grow. Transformation starts with listening and being open to change.

🔹 Be here, prepared to be nowhere else — Be genuinely present in the conversation. Stop projecting or strategizing your response and participate with intention.

Read more at https://deeptrue.com/en/blog/

Consumer and Innovation Insights blogs, powered by industry experts and corporations. We help you understand how consumer behaviors, needs, and beliefs can inspire powerful insights that drive your business. Create your free account now.

10/10/2022

Consumer Centred Organizations lead through genuine consumer insights.

These insights come through the creation of a consumer-first culture. Such a culture spurs innovation, industry-first solutions, and a culture of responsiveness. However, the journey toward creating such a culture is not easy and comes over time. At deeptrue, we help you understand how consumer behaviors, needs, and beliefs can inspire powerful insights that drive your business.

💫 Create your free account now: https://deeptrue.com/en/ 💫

We speak Consumer Insights. We help you understand how consumer behaviors, needs, and beliefs can inspire powerful insights that drive your business. Create your free account now. By opening a free account at deeptrue, you can have an overview of all projects, team members, and more.

26/07/2022

Consumers haven’t given up on expectations of quality, choice, and service. What does that mean for the companies that serve them?

According to the PwC survey, among consumers who use virtual reality, a surprising number report using it to buy physical products and luxury goods. Omnichannel experiences are more important than ever—and evolving.

More than 80% of respondents reported shopping across at least three channels over the last six months, with one in three saying they’d used a virtual reality (VR) channel. When asked how they used VR, a surprising number reported using it to buy retail products and luxury goods. Notably, trust is indispensable in an omnichannel world—perhaps even more so as consumers move into the metaverse. Retailers seeking to build trusted relationships with consumers need to invest in data analytics to understand better customer wants and needs, as well as their behaviors.

Our June 2022 Global Consumer Insights Pulse Survey finds that even amid disruption, consumers expectations are high