Boomerang Ideas

28/03/2025

🧐 Is synthetic data the answer to the issues in market research?
Hear Linda's talk about how Boomerang Ideas is reinventing market research with AI 🚀

We’re pushing the boundaries of traditional surveys by augmenting social media research with synthetic data and LLMs. Our Lead Data Scientist Linda Stougaard Nielsen will share insights on this at GenAI Zürich 2025, including:

✔ How AI accelerates survey generation & recruitment.
✔ The role of synthetic data in delivering faster, cheaper, and hyper-accurate insights.
✔ Collaborations with Stanford University and other universities to refine AI’s interpretive power for businesses.

Market research is evolving—and we’re at the forefront. 🧠💡

20/03/2025

❌ Old Market Research: Slow, expensive, and full of guesswork.
✅ New Market Research: AI + Social media sampling = Fast, reliable insights.

Boomerang Ideas is thrilled to announce that our founder Raphael will be speaking at Pan.talks on March 25, sharing how Boomerang Ideas is transforming market research by reaching people where they naturally engage—on TikTok, Instagram, LinkedIn & WhatsApp.

Gone are the days of waiting weeks for survey results. With AI, we get answers in ⏰ days. AI helps us structure research, create content, select the right channels, interpret data, and even make the process fun! 🥳

At the event, he will also share insights from our latest research on synthesized answers—exploring how AI can predict responses within minutes.

Join Raphael Ueberwasser and Beat Seeliger from Panter at Impact Hub Zürich for an exciting discussion on AI, market research, and consumer insights.

📍 Impact Hub Zürich | 🕠 March 25, 5:30–6:30 PM, followed by an Apéro
🔗 RSVP here: https://www.panter.ch/events/

Would love to see some of you there! Let’s shape the future of market research together.

26/11/2021

For all our fans and followers:
Today there is a 300.- discount on the next 5 Boomerangs!
First come, first serve. Just enter the promo code "friday300" in the checkout.



Your Boomerang Ideas Team

PS: You do not need it now? Share the offer and make your network a gift ;)

https://www.boomerangideas.com/

03/02/2021

It's our great pleasure and honor to let you know that Boomerang Ideas has been selected as one of the six startups to pitch at the 85th SICTIC investors days.

Thanks to everybody's enduring support to yet another milestone! Raphael Ueberwasser Gianmarco Marinello Manuel Viktor Eppert

Join us next Tuesday at 4 pm> https://www.sictic.ch/events/85/ --> PM us to get a discount on the tickets.

The SICTIC Investor Day is a matchmaking event where eight tech startups pitch for funding in front of experienced investors and supporters: - Six new startups selected by the SICTIC expert jury will pitch at SICTIC for the first time. - Two startups with funding rounds currently in progress wit

25/11/2020

What one word describes your business niche?

23/11/2020

If you could...
Be any animal for a day which would you be?

20/11/2020

Are you an early bird or a night owl?

01/06/2020

We are proud to announce the world's first survey-tool that includes auto-recruitment directly from social media!

Why is this relevant? Established tools like SurveyMonkey have great forms for your surveys, yet you have to spread them yourself to get responses. Meanwhile Panels are using monetary incentives to get their users, leading to inaccuracies and biases.

Why Boomerang?
* Fresh: Studying real people, not paid survey takers. Due to the missing monetary incentive, we have fewer selection bias than our peers (like panels, telephone surveys)
* Hard-to-reach? No problem! Since we get respondents from a pool of 2B people, our algorithms automatically get you the right amount of your audience
* Immersive and genuine: We are completely integrated into each of the major social media channels and therefore guarantee a seamless and uninterrupted, genuine experience for the respondents
* Proven: Industry gold-standard stratified sampling with representative & census-weighted results built right in

Check out our simple online-tool at www.boomerangideas.com and throw a Boomerang ✅


Boomerang Ideas – the world’s first serious survey tool on Social Media!

28/05/2020

A revolutionary new way of using social media – 4 more days to go…

25/05/2020

Boomerang is launching something exciting, stay tuned!

18/03/2020

Research in times of social distancing? Instead of asking customers directly, follow social distancing rules and -question to get real insights fast and easy with our representative polls on social media.

www.boomerangideas.com

04/02/2020

Resultate der Boomerang Social Media Trendumfrage zu den nationalen Abstimmungen vom 9. Februar: Klare Annahme vom Diskriminierungsverbot (64%) und knappe Annahme der Mieter-Initiative (53,7%). Wir sind gespannt!

Regional: Knappe Ablehnung des Rosengartenprojektes mit 47,7% in Zürich.

Befragt wurden Facebook- und Instagram-User aller Geschlechter zw. 18 und 65+ aus der Schweiz. Repräsentativ gewichtet nach Grossregion, Altersgruppe und Geschlecht.