Franck Loïc

Franck Loïc A certified bachelor in Marketing | Marketing + Innovations make Money, Everything else is a Cost!

18/02/2026
I went to   to find brands with 2.7 reviews...to founding a cool brand online, solving a massiveproblem,based in the  ,c...
31/01/2026

I went to to find brands with 2.7 reviews...

to founding a cool brand online, solving a massive

problem,
based in the ,
costly,
and with many poor reviews,

It wasn't easy and, it took me hours to find one in the weight-loss category.

I find , a fitness and platform

that has become a case study in e-commerce for...

high-growth models that prioritize aggressive direct-response marketing over customer sentiment

Its revenues are estimated at over $100M annually,

yet it consistently maintains a 2.5 to 2.7 rating on .

How come a brand with a poor reputation and bad reviews makes money?

I searched on "grand view horizon", and you see that there's a high frequency in demand...

and, low barriers.

because they utilize high-production-value in....

YouTube and Meta ads to acquire customers through a low-cost $19 digital plan,

but only to aggressively upsell them into high-ticket custom coaching packages costing $1,000

All the above is their model.

The psychology of their price shows that their

programs are almost always "on sale" with a $99 reduced to $47 to create urgency...

When beginners in fitness are overwhelmed by fitness information

and are looking for a "shortcut" or a "scientifically proven" method

(often marketed as "the secret" to fat loss).

They use "tripwire" products to acquire customers cheaply,

then rely on aggressive email and marketing to

upsell to high-margin coaching and supplements

becuase their market is big, making them target broad demographics like...

men and women 25-55,
who are heavy users of social media (Meta/YouTube).

If you already arrived here, I hope you know the business idea that can come.

let continue

Based on the reviews on Trustpilot, you can see the complaints of consumers

between the billing & financial transparency of the brand.

Customers report being trapped in an endless loop of marketing videos immediately after checkout.

and, having difficulty with the refund system of the brand.

whereas they have a "Money-Back Guarantee" which is a core of their marketing claim,

customers frequently use the phrase "impossible to get a refund."

Their complaints highlight $50–$600 "cancellation fees" for coaching services that were not clearly disclosed during the high-pressure sales calls.

Their products are actually
digital programs,
supplements,
and the app.

with a failure to meet the "premium" expectations set by the high price point

A recurring theme is that the "custom" meal and workout plans are generic and lack personalization.

ignoring food allergies and injuries.

Their support team creates massive customer resentment

Phone calls with "coaches" are often perceived as "used car salesman" tactics,

An entry-tier of $29/mo, that AI-generate workout and nutrition plans.

Unlike competitors, these are Dynamic, meaning they

shift based on the user's progress or energy levels.

wth a -Ticket Coaching of $200-$500/mo with real-human accountability

To avoid the "used car salesman" trap,

sales calls are replaced by Consultative Assessments performed by certified trainers,

not commission-only closers.

Integrated vertical wellness with bundling digital plans of high-performing physical products

For example, integrating wearable recovery tech into the journey.

To make $1M+/month potential while maintaining a 4.0+ rating,

create an AI-customization wedge that implements an LLM-based "Nutrition Assistant" that generates

recipes based on local grocery store prices and user allergens,

solving the "cookie-cutter" complaint.

and use a "No-Hassle " as a front-end marketing hook.

Data indicates that transparent refund policies

actually increase conversion by lowering the initial risk threshold for skeptical buyers.

Start with a beta test and launch a "Transparency Campaign" on targeting dissatisfied users of

generic fitness plans.

by Building a MVP focusing on technical stability and -driven meal planning to provide immediate proof of .

Find a partner with verified wellness suppliers to offer a physical "Welcome Kit"

25/01/2026

If you’ve tried searching on for a shoe manufacturer...

but you keep running into the same issue,

with most suppliers that want high minimum orders that you’re not ready yet.

be open to working with small option that will do sample orders first

But...

if you’re goal is to a who actually responds...

fast

understands product quality needs

& has reasonable .

Thats not easy

Some only show stock photos

ignore questions about materials

& others just auto-reply for days

heres my solution, if you want...

I would give you two manufacturer,

that specifically support small-batch

with MOQs ranging from 2 to 120 pairs and verified 180-day quality guarantees

each suppliers is select based on their material transparency

& compliance with international safety standards...

1. XDS (XinDeSheng) - Best for Professional Private Label

XDS is a leading name for brands seeking

high-end sneaker manufacturing with rigorous standards.

They operate eight production lines and have extensive experience,

serving global brands like Tommy Hilfiger &...

Fila.

they are specialise in...

Sports shoes,
casual sneakers,
and professional basketball footwear.

their MOQ,

Starts as low as 500 pairs for specific styles,

which is significantly lower than the industry standard for high-volume factories..

with a Sample Policy:

Custom samples typically take 10–20 days.

They offer transparent pricing and a 180-day quality guarantee.

their key strengths are advanced in-house laboratories for physical/chemical testing

(REACH and CA65 compliance) and a commitment to responding to…

inquiries within one business day.

2. HYD SHOES - Most Startup-Friendly

HYD Shoes distinguishes itself by actively targeting startups,

and designers who require smaller initial runs to test demand.

They emphasize a "just-in-time" production model to minimize waste...

with a specialization in...
custom sneakers,
casual shoes,
and specialized footwear like pointe shoes.

their MOQ are highly flexible;

while standard runs are 120 pairs,

they explicitly accept smaller and mixed orders for startups...

a sample policy that provides free samples for initial evaluation.

They use CAD technology to replace physical prototypes where possible to reduce costs.

with a key strengths of 24/7 online sales support & high transparency regarding material selection.

04/11/2025

Glotelho.com is an e-commerce platform that have a low conversion rate of -3.05%

Most of their sources of traffic are; organic which at 46.61% and social which is at 14.51% mainly from Facebook.

The majority of their users or visitors use mobile phones at 62.88%

I think, it’s slow for a great e-commerce platform.

I can propose many solutions but it too much from…

Landing page -> Product view -> Add to cart -> Checkout etc

One solution to increase their mobile slow:

You should improve your mobile UX & speed,

Why?

Because 63% of your traffic is mobile, high friction from slower loads & cluttered design.

You need to simplify the mobile interface and optimize load speed will significantly improve conversion.

By, compressing your image, defer scripts and enable caching [ target < 3s load time]

Also simplify the navigation with a one-click access to top categories.

Finally make your CTAs thumb-friendly and sticky [floating “Add to cart”]

All this will take 4 weeks, And a mobile A/B test on new responsive design is necessary.

Good work .com

Best practices for adoption and scaling can enable value, and companies are beginning to follow them Most respondents ha...
23/06/2025

Best practices for adoption and scaling can enable value, and companies are beginning to follow them Most respondents have yet to see organization-wide, bottom-line impact from gen AI use—and most aren’t yet implementing the adoption and scaling practices that we know from earlier research help create value when deploying new technologies. In a complementary survey in a set of developed markets, only 1 percent of company executives describe their gen AI rollouts as “mature.” Even though these remain early days for deployment, we are beginning to see the impact when these practices are employed to capture value. We asked respondents about 12 adoptionand scaling-related practices for gen AI and found that there are positive correlations on EBIT impact from each. The one with the most impact on the bottom line is tracking well-defined KPIs for gen AI solutions, while at larger organizations, establishing a clearly defined road map to drive adoption of gen AI also has one of the biggest impacts. Overall, companies are in the early stages of putting these practices in place. So far, less than one-third of respondents report that their organizations are following most of the 12 adoption and scaling practices, with less than one in five saying their organizations are tracking KPIs for gen AI solutions. Respondents working for larger organizations are more likely to report using at least some of these practices (Exhibit 4). Those at larger organizations, for example, are more than twice as likely as their small-company peers to say their organizations have established clearly defined road maps to drive adoption of gen AI solutions (such as through phased rollouts across teams and business units) and to have established a dedicated team (such as a project management or transformation office) to drive gen AI adoption.

How do you use AI, today, now?!
__Probably the most important technology of any lifetime...

By now, there is no serious entrepreneur, even a potential entrepreneur, who does not use AI. I know some companies where it is now mandatory for all employees to show that they use AI tools in their day-to-day work.

One CEO I know told me that he intends to assess all employees on “AI competence within a year, and throw out anyone who is not adapting; too dangerous for us to keep such people!” I was stunned, but I understood exactly what he was saying. This is serious stuff.

There is even one government in Asia where they are planning to give every citizen ChatGPT for free. Now that is serious! One African country has asked Cassava AI to upgrade all its operations for AI! This is happening in various degrees throughout the world right now.

I recently told you about a doctor friend of mine who was quite dismissive until I showed him how AI can help him in his diagnosis; it absolutely blew his mind!

One of the leading AI platform experts in Silicon Valley told me that his platform known as Groq [not Elon Musk’s, which is spelt Grok!] had about 28,000 developers in Europe and 20,000 in Africa. That Africa number shocked him, and me too, because this is a very advanced platform.

__Serves to remind us [all] that amazing stuff is going on across Africa that you don’t know about... Use of AI on our continent is taking off!

The reality is simple: AI is here and there is nothing any one of us can do to stop it. We just have to get up to speed and learn to use it properly [and hopefully also for good, because bad actors will use it for evil as we have begun to see with !]

The other day, I shared an Afterthought in which I recommended a MUST-read book. [I don’t even know the author personally, but I have read his book several times!]. It’s called the “AI-Driven Leader” by Geoff Woods.

What I liked about the book was that it shows you a step-by-step approach to practical things you can do with AI to help you in your work and business. Now for the “smarty pants” amongst you, this might seem quite elementary, but I don’t write for “smarty pants.” They don’t need me... They can just follow Demis Hassabis of DeepMind directly, right?! I want to help young African entrepreneur get going, that is all.

Get that book. It’s time to equip yourself to use various AI tools, and believe me, there are now thousands of them, many highly specialised. Start with something straightforward like Claude, ChatGPT, Gemini, DeepSeek, or Meta [which is part of Facebook].

Go through the book I recommended which explains how you can position yourself as a “Thought Leader” who has a “Thought Partner”. It shows you how to become a Thinker in your approach to your work.

Take the time to read my Afterthoughts today. Where are you on your own journey? Let's talk.

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Franckloic444@gmail. Com
Douala

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