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Point2web

Ultimate Marketing Powerhouse Point2Web - Your ultimate marketing powerhouse in creative, advertising, and performance marketing.

We unite Performance Network, Agency, and Creative Studio to provide a powerful blend of service, expertise, and innovation around the globe. We craft captivating and compliant content through our Creative Studio, maximize your return on ad spend with exclusive offers and premium media sources through our Performance Network, and deliver tailored, strategic advertising solutions with our Agency fo

r marketing and media buying teams. Partner with us to elevate your brand with dynamic, impactful, and undeniably effective results.

11/06/2026

This year marked our first time attending Island Conference / i-Con , and proved to be a truly valuable experience for the Point2Web team.

Over two intense days, we met many of our clients in person and reconnected with partners. We had meaningful conversations with dating advertisers, affiliate teams, and performance-driven companies from across the industry.

Big thank you to everyone we met, it was our first time there, but definitely not the last.

Scroll up for our notes! 👆

10/06/2026

Most ad systems need constant babysitting, but ours doesn't.

We built a full-cycle acquisition system for Lasta: Healthy Weight Loss, a weight-loss app, that scaled on NewsBreak while consistently staying within target CPA each week, with automation doing the heavy lifting.

Swipe through the carousel to see the strategy, the funnel, and the numbers.

Thinking about scaling your app on NewsBreak? Drop a comment or DM us, and we'll walk you through what this could look like for your business.

08/06/2026

We're searching for new colleagues, so c'mon – check the digest!

👉 Media Planner (App Brand) – https://point2web.peopleforce.io/careers/v/166919-app-brand-media-planner

👉 Business Development Manager (Creative Studio) – https://point2web.peopleforce.io/careers/v/175874-business-development-manager-creative-studio

👉Team Lead (Affiliate Partners) – https://point2web.peopleforce.io/careers/v/166957-affiliate-partners-team-lead

Briefly about us:
At Point2Web, you'll join a performance-driven marketing company focused on delivering real results for advertisers. Since 2019, we've been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms like Meta, TikTok, Google, and Snapchat, and operate where performance truly matters – inside the advertising ecosystem itself.

If that resonates with your ambitions, we can't wait for your application!

05/06/2026

Guangzhou was the perfect place to connect with our clients and partners!

Pat Lao, Director of Partnerships, and Mingqian (Charlotte) Li, Platform Manager, attended the PAGC Conference on May 27–28, two days of productive conversations and real momentum. The event drew 40,000+ onsite attendees and connected 10,000+ enterprises, putting us right in the room with the people shaping AI content, gaming, and smart hardware.

We came back with sharp insights on where these verticals are heading globally and how to scale them.

👉 Swipe through the carousel for the full breakdown.

03/06/2026

Scaling mobile UA becomes harder when core channels reach their limits.

That’s why we partnered with Mintegral — a mobile-first DSP built for performance-driven in-app acquisition at scale.

For apps already running across Meta, Google, or TikTok, Mintegral adds an extra layer of scalable in-app traffic without disrupting existing performance systems.

Why it matters:
• Access to global in-app inventory (gaming, utility, entertainment)
• Strong fit for gaming, utility, and lifestyle apps
• Incremental volume beyond saturated channels
• Performance-focused scaling with better control

Through our partnership, we help brands onboard, structure campaigns, and integrate Mintegral into a broader growth setup.

Looking for scalable traffic beyond core platforms? Contact us to explore Mintegral access.

01/06/2026

🇩🇪 Grateful to the organizers of Google Hamburg x Affiliate World Workshop & Networking Event for having us!

Maksym Medvediev, Platform Partnership Manager, and Maksym Kozinchuk, Media Planning Manager, spent the day exchanging insights with top affiliate marketers across the DACH & CEE community – with much of the conversation centered on where the affiliate industry is heading next.

Great to meet our partners in person.

26/05/2026

🤝 Last week, Maksym Medvediev, our Platform Partnership Manager, visited Google's Hamburg office, and the outcomes speak directly to what our clients gain.

Thanks to direct consultation with Google's Compliance & Policy team, we've built an approved framework for two high-demand sub-categories – Nutra (GLP-1) and AI-Dating. That means faster market entry, lower compliance risk, and a clear path to scaling on Google Ads.

This kind of access is what sets us apart: better performance, sharper media planning, and stronger technical support for every brand we work with.
Thank you for the warm welcome, Google!

👉 Scaling in Nutra or Dating on Google? Let's talk.

21/05/2026

2026 delivered!

Ukraine's largest tech conference did what it does best – bringing together companies, business leaders, and industry voices for honest, high-quality conversation.

This year, AI's impact on business operations dominated the agenda. No definitive answers yet, but one thing was clear: teams adapting quickly and sharing knowledge openly are the ones staying ahead.

👉 Follow us to keep up with the latest ad platform updates and how performance marketing is evolving through 2026 and beyond.

Thrilled to connect with .tech , .headway.inc , .team , .team , .global , , , , .people , , , , and

12/05/2026

Olena Stepaniuk, Team Lead of App Brand Unit at Point2Web, is heading to 2026 this week.

If you're a business owner, marketer, or anyone thinking seriously about scaling – let's talk!

We'll be there to discuss:
✔ Strategic media planning
✔ Hands-on user acquisition
✔ CRO-driven funnel optimization
✔ High-performing creatives from our dedicated Creative Studio

👉 Find us on May 15–16 and let's map out your growth strategy.
Book a meeting with Olena via the link https://calendly.com/olena-s-point2web/dou-conference

21/01/2026

Your performance campaigns aren’t underperforming. They might just be using 2022 logic in a 2026 market.

✅ AI now runs a growing share of ad decisions.
✅ Cookies are disappearing.
✅ CAC keeps climbing.

Yet many teams still optimize like nothing changed.

This carousel breaks down performance marketing strategies that work in 2026 based on how algorithms, data, and user behavior really operate today.

If your ROAS feels unstable, start here. 👇

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http://point2web.com/, https://www.linkedin.com/company/point2web/

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