Daxue Consulting China

17/01/2023

China outbound tourism is back in 2023 ✈️ so we headed to Xiaohongshu to see what Chinese tourists are planning to buy in Europe 🌏

See what KOLs are advising Chinese tourists about：
👜 What Luxury brands to buy
🧴 What Skincare brands
🎨 Where to get Handmade and vintage accessories
👚 Where to get Highly discounted clothes
💊 What Health products and supplements to buy

04/01/2023

💻 Upcoming Webinar! More and more brands come to us seeking to understand China's metaverse - so we are hosting a webinar on Navigating China's Metaverse for Retailers!

🗓️Save the date: January 13th at 4PM Beijing time / 9AM Paris time

Register here: https://daxueconsulting.com/webinar-chinas-metaverse/

05/12/2022

Buddhism and Taoism are not the only religions in China. In fact, the country's belief systems are very diverse.

There are 5 religions that have been officially recognized:

🕉Buddhism, which occupies the majority of the southern and southwest regions

☯️Taoism, which is more represented in the center and southeast

✝️Catholicism and Protestantism, which are located in China’s eastern regions

☪️Islam, which is predominantly present in western regions like Xinjiang and Gansu.

Monotheistic religions, like Islam and Christianity, are beginning to occupy a large part of the country, with Protestant Christianity being the fastest-growing religion in China.

29/11/2022

🕹Have you ever considered traveling virtually?

🛫Since the outbreak of COVID-19, travel has been restricted and the tourism industry has been hit hard. But virtual tourism has become popular as it enables people to travel without leaving home.

🏞Today, young Chinese people consider virtual tourism as a great resource, capable of enriching their travel experiences.

🚍Virtual and physical tourism is not necessarily in competition: VR technology can be installed in the most popular touristic destinations in China to enhance travelers’ experience.

🛣Virtual tourism in China can help travelers save money, enjoy wonderful views without having to queue up, as well as help preserve Chinese scenic spots from wild tourism.

28/11/2022

Happy 🗺 Today we show the top 10 provinces with the highest average salary in China💰, according to the “China Statistical Yearbook 2022” report published by the National Bureau of Statistics.

💰The average salary can be different depending on whether it is in the private or non-private sector. Non-private entities include state-owned units, collective units, joint ventures, joint-stock economies, foreign-invested economies, etc., and are usually higher than the ones in the private sector.

💰Among the 10 provinces, 7 are from the developed eastern coastal area: Jiangsu, Zhejiang, Fujian, and Guangdong on the southeast coast, and the 3 direct-administered municipalities, Beijing, Shanghai, and Tianjin.

💰The capital and economic capital cities are far above the rest of the provinces, both exceeding 190,000 yuan in average salary in the non-private sector and 90,000 in the private sector.

💰On the other hand, provinces with the lowest wages, such as Henan, Heilongjiang, Shanxi, Hebei, Jilin, and Gansu, are primarily located in central and northeast regions.

25/11/2022

🐕‍🦺 Recently, the number of pets in Chinese households has increased tremendously, from 130 million in 2016 to 200 million in 2020.

Dogs🐶 are the most popular pets in China, immediately followed by cats🐱

The 3 factors contributing to China's pet economy include the increasing income of people💰, the singles economy🧍🏻, and the silver economy🧓.

🐕 And with more pets also come with pet food…

🥣 In 2021, China’s pet food production reached 1.13 million tons, with a y-o-y increase of 17.3%.

🐈‍⬛ Pet food is becoming more sophisticated and more accessible to everyone, even if the consumer lives in rural areas.

🦮 Likewise, China's pet food sector can only get better and wealthier as time passes by.

24/11/2022

📣We are beyond excited to announce Cyril Drouin as our Senior Advisor in e-commerce and digital!

📣Cyril has 20 years of experience in digital, eCommerce, IT, and marketing. During his time in a leading 4A agency, he supported top MNCs in FMCG, luxury, beauty & skincare, home appliances, and pharmaceutical categories to accelerate growth through digital solutions and innovations focused on driving Omni-commerce and customer connection.

📣Some notable projects he has worked on over the past include leading the expertise and partnership with Google, Amazon, Alibaba Group, JD.COM, ByteDance, Tencent, Facebook, Baidu, Inc., and Lazada.

23/11/2022

📣We are hosting an in-person conference TODAY on the wine🍷 and spirits🥃 industry in China - in collaboration with Sopexa

📩Register now: https://lnkd.in/eaGVJRbe

*This event is also available online💻 and will be in FRENCH🇫🇷
👇👇👇
🗓Date: TODAY❗️(Nov 23)
🕓Time: 4 PM China time | 9 AM French time
🏢Venue: CCI FRANCE CHINE (Shanghai and Beijing) and Online Webinar

21/11/2022

For decades, Hong Kong🇭🇰 and Singapore🇸🇬 have been economic competitors. However, the past few years have posed dangers to both markets...
👇👇👇
Prior to the pandemic, Hong Kong was already going through uneasy times and losing the trust of some investors and companies, and Singapore’s exports were declining

The arrival of Covid-19 and numerous lockdowns have put even more pressure on the two cities.

But Hong Kong is still dealing with the pandemic, and the Zero-Covid policy pushes many international workers and locals out of the city.

Numerous companies are considering relocating to Singapore due to its more stable social and economic environment.

Despite, Hong Kong has shown positive trends in fighting the pandemic and attracting companies back, which gives it a promising future.

14/11/2022

🍷You're invited to our Wine & Spirits - China Consumer Trends Webinar this Thursday (November 17) at 4 PM China time!
👇👇👇
💻 Register here: https://daxueconsulting.com/webinar-chinas-wine-spirit-industry-barometer/

🥃In collaboration with Sopexa, our research director, Min Chun, and Richard Krystkowiak, China managing director at Sopexa will present our findings in the webinar about the wine and spirits industry in China!

Webinar on China's wine and spirits industry: November 17th 4PM Beijing. Register now! China's alcohol market is 311 billion USD in size

08/11/2022

🛍Our 11.11 2022 Guide is out! Download to be the first to see some 11.11 pre-sales stats and what marketing tactics are bringing success for brands this year.

📩Download the report here: https://daxueconsulting.com/china-double-11-2022-guide-report/

🛒Download the 11.11 2022 Guide to learn:
- What’s new on this year’s 11.11’s agenda
- New consumer trends to look out for this year’s 11.11
- How brands can leverage 11.11 as a growth engine

🛒Key stats on 11.11 2022:
- Tmall and Taobao are the top platforms for brands to launch promotions, with nearly 32% of brands stating those are their preferred platforms for promotions ( Daren survey)
- During the first four hours of the pre-sale period starting from 8pm October 24, Taobao Live’s new hosts experienced a 684 percent increase in pre-sale value compared to last year
- During the presale period, brands on Tmall gained in excess of 66 million new members
- Pet toys pre-sales on Tmall grew by 2,000% from 11.11 2021 to 11.11 2022.
- The number of men’s skincare brands on Taobao and Tmall increased by more than 10% YoY from 2019 to 2021.

#1111

07/11/2022

🍷Have you ever tried Chinese wines? In fact, China has been producing wine since the Han dynasty (206 BC–220 AD).

🍇China is the largest grape producer and contributes to nearly half of the world’s grape production thanks to its immense territory and favorable climates.

🍇A great diversity of grape varieties can be found in the country, with each region’s grapes having their own specificities.

🍷As a result, Chinese wines today are increasingly recognizable and attracting attention from all around the world.



🗺Browse our maps: https://daxueconsulting.com/infographics/