MOCA-TECH

14/08/2024

84.8% of respondents view influencer marketing as an effective strategy. Moreover, 78.5% of respondents have ramped up their content production by 71% compared to last year, according to the "State of Influencer Marketing 2024" report by Influencer Marketing Hub and Viral Nation.

In addition, 63% of brands plan to leverage AI technology to identify the most suitable influencers for their campaigns, while around 60% rely on third-party platforms for influencer discovery and communication. When it comes to tracking sales through influencer marketing, 80% of brands use methods like email addresses (29.9%), referral links (28.4%), coupon codes (14.7%), and product SKUs (4.2%). Success is mainly gauged by views or impressions (54.3%), engagement or clicks (23.5%), and conversions or sales (22.1%).

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13/08/2024

The global online gaming market reached $127 billion in 2023 is expected to grow at a CAGR of 11.5% from 2024 to 2027, according to iGaming Marketing 2024 Stats compiled by Scaleo.

Mobile gaming is a key driver, with 51% of game developers focusing on this segment, contributing to the 11% annual growth rate of the global gaming market. Additionally, 67% of gamers have made in-game purchases, with 32% spending more than 10 hours per week gaming. 47% of gamers fall within the 18-35 age bracket, and 12% identify as professional gamers.

Furthermore, 1.6 billion people engage in gambling activities globally, with males aged 18-39 representing approximately 82% of online gamblers.

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12/08/2024

Russia, the most populous country in Europe with a high internet pe*******on rate of 76.9%, has witnessed a surge in mobile gaming fueled by the widespread adoption of the internet and smartphones,according to EnjoyGlobal.

With over 70 million active gamers in Russia, approximately 40 million of them are avid fans of mobile gaming. The primary source of revenue for various game apps stems from in-app purchases. In terms of genres, casual games, action games, and strategy games consistently rank among the top three in terms of download volume.

Russia also leads Europe in mobile game downloads, with gaming being the most time-consuming entertainment activity on smartphones after social media apps. An impressive 81% of gamers engage in mobile gaming, and among them, 58% opt for in-game purchases.

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06/08/2024

The 2024 Paris Olympics' opening weekend witnessed a remarkable surge in audience engagement, with NBCUniversal reporting a 44% jump in Total Audience Delivery (TAD) across Telemundo, Peacock, and Telemundo streaming platforms, averaging 318,000 viewers. Social media activity skyrocketed, achieving 13 million views—a staggering 791% increase from the 2021 Tokyo Olympics, fueled by TikTok's inclusion and exponential growth on Instagram (49 times higher), X (9 times higher), and Facebook (6 times higher).

This opening weekend alone shattered records, amassing 19.2 million streamed minutes, the highest in Telemundo's Olympic history. Notably, 3.5 million live minutes were streamed, marking a 286% leap from Tokyo 2021's peak livestream (Mexico vs. Brazil semi-final). In aggregate, Paris 2024 nearly doubled the total minutes watched on Telemundo's digital platforms, reaching 31 million minutes compared to 16.5 million during Tokyo 2021.

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01/08/2024

The digital investment market in India is projected to make a total transaction value of US$148.10bn by the end of 2024. This is further anticipated to exhibit a positive growth rate of 5.34% (CAGR 2024-2027), resulting in a total transaction value of US$173.10bn by 2027, according to Statista.

Among the various segments, Neobrokers are set to lead with a projected transaction value of USD 128.30 billion in 2024. User pe*******on in the Neobrokers market is expected to increase to 9.88% by 2028, amounting to approximately 146.30 million users. In terms of market share among investment apps, Groww leads with 31%, followed by Angel One (27%), Upstox (13%), and Kite (9%), respectively.

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31/07/2024

The digital content creation landscape continues to thrive, with 54.9% of creators now identifying as full-time in 2024, 3% up from 2023, with 84% leveraging AI-powered tools and applications for content creation. according to 2024 Future of the Creators Economy Report, Epidemic Sound.

In terms of content format, video remains dominant at 74.7%, closely followed by visual (51.1%), written (47.7%), and audio (42%) formats. In terms of platform revenue, YouTube leads with 28.6%, followed by TikTok at 18.3%, Facebook at 16.5%, and Snapchat at 2.5%. When it comes to monetization methods, creators predominantly use live streaming (49.5%) and ad revenue share programs (48.3%) for monetization, along with brand sponsorships (44%), paid subscriptions (42.6%), and affiliate marketing (39.3%).

25/07/2024

As the 7th-largest economy globally, Indonesia holds a substantial share of the Southeast Asian gaming market, accounting for 45.8% of regional gamers. The Indonesian gaming market surpassed USD 1.79 billion in 2023, with the esports segment valued at USD 11.1 million. Forecasted to expand at a CAGR of 5.87% between 2024 and 2030, the esports market is projected to reach USD 16.55 million by 2030, according to All Correct Games.

Within this landscape, Indonesia boasts 136 million mobile gamers, generating USD 1.38 billion in revenue. Notably, 58% of Gen Z gamers and 52% of millennial gamers engage in casual gaming, with 48% of millennials exhibiting higher activity levels, compared to 42% of Gen Z. Furthermore, daily gaming habit among 30% of male and 26% of female respondents are observed.

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19/07/2024

84.8% of respondents believe influencer marketing is effective. Additionally, 78.5% of respondents increased their content production by 71% from last year, according to the "State of Influencer Marketing 2024" report by Influencer Marketing Hub and Viral Nation.

Furthermore, 63% of brands plan to use AI technology to identify the best influencers for their campaigns. Around 60% use third-party platforms, mainly for influencer discovery and communication. Additionally, 80% track sales through influencer marketing using methods like email addresses (29.9%), referral links (28.4%), coupon codes (14.7%), and product SKUs (4.2%). Success is primarily measured by views or impressions (54.3%), engagement or clicks (23.5%), and conversions or sales (22.1%).

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15/07/2024

The global food and beverage market is projected to reach $8.8 trillion by 2028, driven by digital advancements like smartphones, subscription services, and mobile grocery shopping, according to Branch's Food & Beverage Mobile Growth Playbook. The food delivery app industry alone is expected to hit $165 billion by 2029.

With 70% of digital time spent on mobile devices and 88% of that time on apps, mobile is essential for food and beverage brands. An Ipsos study reveals that 40% of grocery customers consider mobile apps crucial to their shopping experience. On mobile, app users spend $3.30 for every dollar spent by non-app users, more than three times as much. According to Mobile Growth survey conducted by Branch, 92% of respondents said mobile apps are the most important platform for customer acquisition and retention.

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11/07/2024

Global mobile e-commerce sales reached $2.2 trillion in 2023 and are expected to hit $2.5 trillion in 2024, accounting for 60% of total e-commerce sales, as per Mobile App Trends: 2024 edition by Adjust × Applovin. 91% of smartphone users making purchases via their devices. E-commerce app installs and sessions grew by 43% and 14% YoY, respectively.

Globally, 63.5% of e-commerce app installs were shopping apps, others were about marketplaces, deal discovery apps, and etc. The cost per install for e-commerce apps slightly globally decreased from $1.37 to $1.33 in 2023, indicating marketers are acquiring more users at lower costs. All regions saw growth in the mobile e-commerce space both cross installs and sessions. The highest year-over-year growth rates for installs were observed in North America (98%) and EMEA (60%), while the largest session increases were recorded in LATAM (26%) and EMEA (20%).

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