25/08/2026
P.S. Don’t underestimate the P.S.
It may look old-school, but in email marketing, a postscript can still do a surprising amount of work.
Why? Because people rarely read emails word for word. They scan.
And a P.S. naturally stands out at the very end of the message.
A good P.S. can:
• repeat the main CTA
• add urgency
• highlight a bonus
• offer a softer secondary action
• answer one last objection
• make the email feel more human
The key is not to overload it. Keep it to one or two lines and one clear idea. Instead of turning your P.S. into a second email:
❌ P.S. Don’t forget about our offer, webinar, new guide, discount, product update, and upcoming event…
Try:
✅ P.S. The 20% discount ends tonight. Grab it before midnight.
Simple. Relevant. Easy to notice. And no — every email doesn’t need a P.S. Use it only when it gives the reader one useful final nudge.
We put together more examples for sales emails, newsletters, welcome campaigns, abandoned carts, event invitations, and follow-ups in our latest guide:
P.S. Yes, we had to end this post with one. 🙂