09/04/2024
The 5️⃣ Phases for Strategic 📈 AI Integration in Marketing:
1. Pilot Phase
Put an end to the momentum and “ChatGPT-here-and-there” of individuals and motivate all employees to phase number 2.
2. Integration Phase
Define processes, find pilot projects, track successes and failures, onboard everyone, strong dialogue (POCs, stakeholders, wikis, intranet).
3. Activation Phase
Set up activation programs, promote trainings and internal communication.
4. Best Practice Phase
Create AI guidelines, document and communicate best practices, integrate legal, HR and compliance.
5. Workstream Phase
Develop processes and workflows, deep dives into specific use cases.
Have you already integrated AI strategically in your marketing? Report your experiences here in the comments. 👇
If not yet, book Tommy Klein as your coach and take your marketing to the next level.
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