29/09/2026
Most artists hit a point where their ads are working, pour money in, watch performance collapse, then panic and cut everything back. The relationship between spend and results is not linear.
The fix is patience. Raise budget by 20 percent every 48 hours, scale your winners vertically, then duplicate them to new audiences. Only scale ad sets that have left the learning phase and still have fresh creative.
And keep feeding the system new creative as spend grows, or fatigue catches up fast.
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