Moons & Things Co.

Hjem
Danmark
Copenhagen
Moons & Things Co.

crafting brands with intention & impact || specializing in brand strategy + web design

We don't set limitations on ourselves or your vision, so we like to say that we do just about everything on the sun. Here are some of the things we've done so far:

• creative direction
• brand design + strategy
• marketing strategy
• web design
• copywriting
• logo design

If there's something you'd like to see come to fruition, let's make it happen.

14/04/2025

WELCOME TO THE CORNER BOOTH ↓

[an after hours substack debrief with anecdotes, essays, and afterthoughts.]

inside, you’ll find:

+ essays on the near-misses and too-muchness

+ scribbles and side notes pulled from the margins of whatever else I was supposed to be doing

+ observations on art, ambition, and the oddly profound conversations i’ve had in the window seats of airplanes and paint aisles of home depots

+ unsolicited commentary on building a brand, being a human, writing things that matter, and why it’s impossible to separate any of those from each other

+ photo diaries of places i’ve been, people i’ve met, and the ones i can’t stop writing around

it’s not content. it’s not curated within an inch of its life.

it’s how i document the happenstances, heartaches, and half-formed thoughts— and what i manage to make of it all.

if nothing else, it’s something to read.

if something else, it’s the kind of writing that makes you want to stay a little longer. maybe even come back.

read the corner booth at: www.nataschamyers.substack.com

18/01/2024

my brand color palette is a direct reflection of how i see and experience the world ↴

(what can i say! if i see the m+t co yellow, i snap the m+t co yellow 📷)

✋🏼 BUT THESE SPECIFIC COLORS ARE ONLY IN MY BRAND GUIDELINES BECAUSE:

001. i’m ultimately a personal brand— one where my leads hinge on clients connecting to me as a human first and my services second. how i see and experience the world will hopefully resonate with how my clients see and experience the world because that directly serves our collaborative design process.

002. the color psychology of each! and! every! one! of these colors elicits a marked emotional reaction in my ideal client.

003. market research shows that these aren’t colors you would see in my respective industry space where everyone and their great aunt sally is rocking the beiges (zero disrespect, LOVE the neutrals myself)… but i am not here to look like everyone else, and neither are you. 🪩

004. having the colors i am drawn to built into my work and living spaces, as well as immortalized on my latest roll of portra 400 or haphazard iphone shots, supports my unique content marketing strategy which in turn supports my inherent way of working and being.

this is why i ask my clients what colors they’re attracted to. not because i’m necessarily going to use them. but because i’m sure going to take them into consideration. ⚖️

understanding how YOU see and experience the world, and then how your ideal audience sees and experiences THE SAME WORLD IN A VERY DIFFERENT WAY (this is important, friends!) is only one of the ways our clients end up with the brands that they do.

◯ one-of-a-kind down to the last detail
◯ aligned with their own philosophies as a business owner
◯ impactful in every nook and cranny of their biz
◯ nuanced in ways that will appeal to your ideal audience’s subconscious thought processes and decision-making
◯ filled with personal touches

i talk more about this in this week’s ‘design debunked’ ig live (the first of its kind!), if you’re intrigued about this whole color thaaaang and want to learn more. go give it a watch and comment a little 💡 when you do.

06/01/2024

suuuuuch a delight designing this invitation suite for a kitsch pacific northwest wedding shot by none other than .harle 🏔️☁️

29/12/2023

out with the old, in with the aligned 👋🏼☕️

a trend I am more than happy to hop on! join the fun and comment one of your ins & outs 💬

09/12/2023

this is what we’re all about ☕️🪄

001 INTENTION —— every element of every brand identity and website that comes out of our studio has a rhyme and a reason. nothing we do is on accident, and we ever so firmly believe that anything that begins with intention is going to have so much more staying power in the long run.

002 COLLABORATION —— yes, we’re the design professionals who possess a certain skillset and subset of knowledge that you don’t, but YOU are the business owner who knows her goals/dreams/end game like the back of her hand. we can & will always acknowledge that there’s a heck of a lot we can learn from you throughout our signature process (in fact, we look forward to it!!). we want you to walk away from our studio thinking, “yeah WE did that!” because yeah… we did.

003 CREATIVITY— sorry, sis; we’re not going to make your brand look like everyone else’s. our curiosity and creativity is going to get the best of us, and we are going to design something that stands out in your industry and separates you [read: your strengths / your services / your products / your offering] from the rest of ‘em.

004 IMPACT —— we’re going for wow factor. we’re going for results. we’re going for helping you realize that— with a strategic and emotionally-driven brand identity &/or website from our studio— your not-so-wildest dreams are, in fact, possible.

005 EDUCATION —— one of the things that we are proudest of is our insistence upon educating our clients. we’re not big fans of the whole ‘send you your brand guidelines and wish you the best of luck’ thing. it’s important to us that you understand the motive behind every design decision, how it is functioning on behalf and you and your business and how to actually execute your brand confidently.

so that’s us in a nutshell. 💫

30/11/2023

in a world full of choices, people look for a brand that:

☕️ connects with them on an emotional level

💸 makes them feel that their investment in you/your services/your product is a no-brainer

🎙️speaks their language. your brand voice can (and should!) be tailored to resonate directly with your ideal client or consumer.

🪄 gives them every reason to believe you mean what you say and can deliver on your brand promise.

🤝🏼 is consistent! the best way to build trust with people is to never waver from your brand identity, marketing message, and core values. we are humans first, and we are wired to search for something and someone we can depend on.

the temptation to buy a template or mimic the brand of someone you admire (BIG no no!) or do your logo on canva and call it good is real. (as a self proclaimed frugal little miss myself, i’m also always looking for opportunities to save a buck!)

BUT YOUR BRANDING AND WEBSITE IS NOT THE PLACE TO CUT CORNERS, PAL ✨

i deliver this with the utmost sincerity and kindness: it will show. it will look like just another carbon copy of some brand that someone else has. it will be see-through. it won’t match the inherent value that you and your offer provide to someone out there.

a custom brand on the other hand? now THAT will make your business turn a one-eighty because it will be unique and strategic and aligned and ALL of the things that we take to heart when designing a brand identity in our studio.

give your brand a chance to stand out in a world that is over saturated and choice-a-plenty. you’ll be glad you did. 🫶🏼

[brand designer, branding, brand identity, web design, web designer, creative entrepreneur, small business, photographer, wellness, skincare, product packaging, logo design, graphic design]

25/11/2023

a moment for the carousel version, please 🪄 & in case you forgot: [it’s not that serious]

20/11/2023

finding the brand designer who is going to accompany you in building your business from the ground up is no small thing. no! small! thing! at! all! ✨

in fact, the search for a designer can be a little exhausting — countless google searches and consultations and portfolio scrolling. this person is someone who you are ultimately going to let into your own little world and trust with your crazy little dreams that aren’t crazy at all, and at the end of the day, that open invite needs to feel remarkably right.

let me make it easy for you: if this reel showed up on your page, if you’ve been considering a brand identity design for far too long now, if you just want to get more information on what working with our studio looks like —— let’s hop on a call. 📞

comment ‘CONNECT’ and I’ll send you a link to schedule a call!

(also, if you’re here— you might like to know that all brand and web design projects are currently 10% OFF now through december first 👀)

https://www.instagram.com/reel/Cz4T5vAOH79/?igshid=ODhhZWM5NmIwOQ==

18/11/2023

in the wise words of mariah carey : “it’s tiiiiiiiiime!”

yes, it’s almost the season to scream ‘all I want for christmas is you’ at the top of our lungs, but it’s also time for our END OF AUTUMN OFFER. (we have enough black friday deals crowding our inboxes, don’t you think?)

& it’s as simple as this—— *cues my best billy mays infomercial voice* 📣

from now until december first, our studio is offering *TEN PERCENT OFF* any and all 2024 brand + web design projects. all you have to do is book your project for one of our 2024 availabilities before dec 1 and you’re good as gold.

okay? okay.

I can’t wait to meet you and help you bring your dream brand + business to life ☕️

www.moonsandthings.com

16/11/2023

i have been head over heels for each and every one of my design clients…

… & here’s why!

when i first started my business, i functioned as a comprehensive creative studio. i wanted to serve anyone and everyone in anything and everything they could possibly need to get their business to highest heights. don’t know how to do it? i’ll learn. kind of out of my depths here? sink or swim, baby!

not only was i not focusing my energy in my zone of expertise and general soul-on-fire area (brand and web design, if you’re new here), but I was also working with, well… everybody and anybody. which, if you’re good in the whole street sense department, you know is simply! not! sustainable!

so I got critical about the type of human being i felt best equipped to serve. i asked myself:

» what sort of personalities do i tend to attract and what sort of personalities aren’t quite my jam? (which doesn’t mean anyone is a bad person; it simply means some things and some humans go together like oil and water)

» where have I historically disappointed clients as a service provider in the past (because helloooo, we all do) and why was that?

» if I could sit across from a very very specific kind of human being and have a three hour long chat at the coffee shop, which is basically what working with me is like, what sort of characteristics would that person possess?

you were not made to work with anyone and everyone… and neither was I. there is a specific type of person that will appreciate your strengths as a service provider, or purchase your product over and over again, or straight up energize you to roll out of bed and jump into the office every morning, bleary-eyed as you might be. (we call that your ideal client and consumer in the branding process, fyi.)

with a strategic brand that plays to that ideal client’s and consumer’s psychological motivations and human behaviors, you’ll spend less time explaining yourself and more time letting your brand 𝘴𝘱𝘦𝘢𝘬 𝘧𝘰𝘳 𝘪𝘵𝘴𝘦𝘭𝘧.

📷 brand imagery by Michaela Harle

www.moonsandthings.com

14/11/2023

what does it mean to have an ‘aligned’ brand?

mythbusters-r-us: it does not mean that we’re going to design a brand that replicates a color palette that you saw on that one behr commercial (it’s a good commercial, though) or looks like something straight off of your pinterest boards.

in fact, if we’re doing our job right, it probably won’t. we’re much more interested in understanding your ideal clients’ or customers’ emotions and behaviors so that we can speak directly to them. because this? this is what gets you where you want to be.

spending less time searching for clients and more time baking cookies all afternoon. prioritizing your own wellbeing again instead of poring over how to get your business from point a to point b. feeling confident in how you market yourself as a business owner. pointing people straight to your website because you know it represents your business to its fullest potential.

now THAT is an aligned brand. one that feels like it supports your every move. one that helps you be seen and heard in your industry. one that sells the product or offering without you even having to say a word. one that builds a business that is sustainable and an existence that is slow.

alignment isn’t about how it looks or how it’s perceived. alignment is about how it feels right, feels true, feels natural.

(editor’s note: & that goes for anything in life, not just your brand identity.)

07/10/2023

Let me kick this off by saying: If you are a creative entrepreneur or small business owner that 𝘪𝘴 DIY-ing your brand— You’re awesome. Being resourceful and putting your DIY skills is one of the most commendable things ever, especially when the alternative is sitting on your hands and waiting to start.

But have you considered the fact that your business has maybe grown to the point where DIY is holding you back? 🤔

Here are five ways this might be happening:

01: 𝙔𝙤𝙪𝙧 𝘿𝙄𝙔 𝙗𝙧𝙖𝙣𝙙 𝙙𝙤𝙚𝙨𝙣'𝙩 𝙢𝙖𝙩𝙘𝙝 𝙩𝙝𝙚 𝙫𝙖𝙡𝙪𝙚 𝙮𝙤𝙪 𝙥𝙧𝙤𝙫𝙞𝙙𝙚 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧𝙨.
You’re good at what you do. Like, REALLY good. You’ve reached the point in your business where you’re ready to raise your prices, work with your ideal clients, and have more time to pour into your craft. But your DIY brand lacks the professionalism and strategy to show that, yes, your services are worth that price tag and, yes, you hiring you IS a no-brainer.

02: 𝙔𝙤𝙪𝙧 𝙘𝙤𝙡𝙤𝙧 𝙥𝙖𝙡𝙚𝙩𝙩𝙚 𝙞𝙨 𝙝𝙖𝙫𝙞𝙣𝙜 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝙥𝙨𝙮𝙘𝙝𝙤𝙡𝙤𝙜𝙞𝙘𝙖𝙡 𝙞𝙢𝙥𝙖𝙘𝙩 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙞𝙙𝙚𝙖𝙡 𝙘𝙡𝙞𝙚𝙣𝙩𝙨.
Not only does color increases brand recognition by up to 80% (that’s a big number, folks), but it also carries different psychological implications. From the colors in your palette to the pairing of your accent color to your primary color, color carries an emotional connection to your ideal client. Those colors you picked because you like them or saw them on Pinterest somewhere are pretty, but are they communicating your core values?

03: 𝙔𝙤𝙪'𝙧𝙚 𝙪𝙨𝙞𝙣𝙜 𝙩𝙚𝙢𝙥𝙡𝙖𝙩𝙚𝙨 𝙛𝙧𝙤𝙢 𝘾𝙖𝙣𝙫𝙖.
Listen, no hate to Canva. I absolutely LOVE directing my clients to Canva with their custom branding in tow because it’s a great way to carry our your strategic brand without having to hire a designer for every little thing. BUT those templates on Canvas? Everyone else is using them, too, which means your brand is lacking the originality and impact it deserves.

04: 𝙔𝙤𝙪'𝙧𝙚 𝙛𝙖𝙞𝙡𝙞𝙣𝙜 𝙩𝙤 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙚 𝙮𝙤𝙪𝙧 𝙘𝙤𝙧𝙚 𝙫𝙖𝙡𝙪𝙚𝙨.
Core values are the foundation of any intentional brand. They establish an immediate relationship with your ideal clients and communicate what YOU are all about. If you’re skipping over those core pillars (or worse, communicating entirely different ones than your clients experience), you’re missing an opportunity to connect to the people you can serve well.

05: 𝙔𝙤𝙪'𝙧𝙚 𝙥𝙤𝙪𝙧𝙞𝙣𝙜 𝙢𝙤𝙧𝙚 𝙚𝙣𝙚𝙧𝙜𝙮 𝙞𝙣𝙩𝙤 *𝙗𝙚𝙞𝙣𝙜 𝙖 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙧* 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙨𝙝𝙤𝙪𝙡𝙙 𝙗𝙚 𝙛𝙤𝙘𝙪𝙨𝙞𝙣𝙜 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙘𝙧𝙖𝙛𝙩 𝙖𝙨 𝙖 (𝙬𝙚𝙙𝙙𝙞𝙣𝙜 𝙥𝙝𝙤𝙩𝙤𝙜𝙧𝙖𝙥𝙝𝙚𝙧, 𝙧𝙚𝙨𝙩𝙖𝙪𝙧𝙖𝙣𝙩 𝙤𝙬𝙣𝙚𝙧, 𝙬𝙚𝙡𝙡𝙣𝙚𝙨𝙨 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡, 𝙚𝙩𝙘.).
You are capable. You are brilliant. You’re basically Wonder Woman herself. But trying to be a designer when you are, in fact, well… not… is keeping you from pouring valuable time into becoming a better photographer or business owner or event planner or whatever insanely cool title you wear. Not only that, but it’s keeping you from filling your cup and doing the things you love outside of your business, too.

Like I said before, DIY people are the coolest people. In fact, I became a brand designer by DIY-ing my own brand as a singer/songwriter in the first place! But there comes a point in time where it’s holding you back, and that time just might be *now.*

If this sounds like the boat you’re in, you know where to find me. Let’s chat and change the game for you.

https://www.instagram.com/reel/CyG7bINOIhE/?igshid=MzRlODBiNWFlZA==

Adresse

Copenhagen
1050–1778, 2100, 2150, 2200, 2300, 2400, 2450, 2500

Internet side

http://www.moonsandthings.com/

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