05/07/2023
Hello!
Fresh New Back with a Fresh New Identity and Project!🎉
FULL PROJECT HERE!!!👇
Behance: https://www.behance.net/gallery/173317551/Talabat-CGI-Photography
Instagram: www.instagram.com/m.squarestudio
Youtube: https://youtu.be/rxa5B9Z-SJM (FULL BTS)
Website: Soon!
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Msquare team proudly presents our latest personal project-a "ف captivating commercial key visual for Talabat, an online food delivery company.
Meticulously crafted through seamless integration of
- CGI, Photography, and Photo Manipulation. -
Drawing inspiration from the trendy style and vibrant colors of "Spider-Man: Into the Spider-Verse," we embarked on a professional journey. showcasing our expertise in creating visually stunning and dynamic visuals, where the Delivery Box is the Hero of the Night.
We Tried hard to achieve a new artistic style by mixing the comic halftone with HyperRealistic Render and a LiveAction Photograph in a visual.
Our creative process began with the initial sketches, where we translated our vision into tangible concepts. These sketches served as the foundation for the key visual, ensuring that every detail aligned with the fusion of Talabat and Spider-Verse aesthetics.
Next, our talented 3D artist took the reins, utilizing industry-leading software such as 3ds Max to meticulously construct the visual environment. He brought the sketches to life, creating a vibrant and energetic setting that paid homage to the unique art direction of Spider-Verse. Every aspect, from the buildings to the street details, was meticulously crafted to capture the spirit of both Talabat and the beloved film.
With the 3D environment in place, our skilled photographer stepped in to execute the next phase. Working closely with the 3D clay renders as a reference, expertly captured shots of the meticulously arranged models. This step ensured that the photography seamlessly integrated into the CGI elements, creating a cohesive visual narrative that aligned with our artistic vision.
The post-production and retouching phase took place in Photoshop. Applying digital enhancements and utilizing his expertise in photo manipulation, meticulously refined the colors, textures, and lighting. This meticulous attention to detail elevated the visual impact, resulting in a final image that perfectly embodied the fusion of Talabat's brand with the vibrant style of Spider-Verse.
Hope you like it!
Art Direction & Retouch: Mohamed Tarek
3D Artist: Moustafa Tarek
Photography: Abdulrahman Atef
Music
Hero - Martin Garrix x JVKE
