16/03/2026
Pop Chicken – Branding Guidelines
Pop Chicken is a modern fast-food brand built around one simple idea: crispy chicken with a bold personality. The goal of this branding project was to create a visual identity that feels energetic, playful, and instantly recognizable.
The brand identity focuses on a vibrant and youthful look that reflects the fun experience of enjoying crispy pop chicken with friends. From the color palette to the typography and visual elements, every detail was designed to communicate freshness, flavor, and excitement.
The branding guideline was created to ensure consistency across all brand touchpoints, including packaging, social media, signage, and marketing materials.
Project Scope:
• Logo Design
• Color Palette System
• Typography Selection
• Brand Patterns & Visual Elements
• Packaging Direction
• Social Media Visual Style
• Brand Usage Rules
The result is a strong and memorable brand identity that allows Pop Chicken to stand out in the competitive fast-food market while maintaining a consistent and recognizable visual language.
Design Direction:
Bold • Playful • Modern • Youthful • Street Food Inspired
Check the whole project on Behance
https://www.behance.net/gallery/245870563/Pop-Chicken-Branding-Guideline