13/07/2026
Marketing has a unique problem in business. Everyone thinks they can do it.
Your COO would never walk into a finance meeting and tell the CFO how to handle revenue recognition, just as your CFO would never tell HR how to structure a benefits package, and nobody in operations is rewriting the legal team's contracts. But marketing, everyone has notes.
The CEO doesn't like the color, the owner's wife thinks the headline is too long, the GM saw a competitor do something on Instagram and wants you to copy it, and the head of finance is asking why we're spending money on "branding" when we could just lower rates instead. Try doing this in any other department. Walk into accounting and say "I think the depreciation schedule should feel more fun" and see what happens.
The reason marketing gets this treatment is because it looks easy from the outside. Everyone has watched an ad, everyone has a favorite brand, and everyone has scrolled past content, so everyone assumes they understand it. But watching ads is not the same as building demand, having opinions about a logo is not the same as positioning a brand, and knowing what you like is not the same as knowing what actually converts.
Marketing is a discipline with frameworks, data, and years of pattern recognition behind every decision that looks "creative" from the outside. If everyone in the room is a marketer, nobody is.
