AdMazad

19/03/2026

Wishing you and yours a peaceful and happy Eid holiday! Enjoy the break and the festivities. 🥂✨

08/03/2026

𝗧𝗵𝗲 𝗢𝗢𝗛 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴. 📉
Beyond the Ramadan activity, February’s data reveals a "Structural Cooling" across Egypt’s streets. While some sectors are peaking, the overall market is re-balancing.The February Pulse:
• 𝗠𝗩𝗜: Down to 121.5 (from 132).
• 𝗕𝗶𝗹𝗹𝗶𝗻𝗴: Declined by 3%.
• 𝗔𝗰𝘁𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱𝘀: Fell 5.3% YoY.
• 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲: Share cooled to 55.4%.

𝗧𝗵𝗲 𝗢𝘂𝘁𝗹𝗶𝗲𝗿𝘀: E-Commerce (+380%) and Media (+307%) are seeing explosive triple-digit growth.

𝗧𝗵𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: This cooldown is creating a rare window of reduced clutter. For brands ready to move, it’s a unique opportunity to secure prime, high-visibility placements with a significantly higher share of voice.Planning your next move?

Drop us a message for a free OOH strategy consultation. 📩

18/02/2026

THE CAPACITY CRUNCH: Egypt’s billboard market is getting more expensive rather than significantly bigger.

It’s been a busy week for the AdMetrics data team. Following our recent deep-dive with CNN Business Arabic, our Managing Director sat down with Enterprise AM to discuss the supply-demand imbalance defining Egypt's 2026 OOH landscape.

The core takeaway? The market is hitting a "Perfect Storm." With billing jumping to EGP 12.7 billion (a 60% increase), success now depends on finding the "Volume Arbitrage" that others are missing. Key insights from the interview:
🚀 High Occupancy: Average utilization is at 86%, peaking at a staggering 95% on the Ring Road.
🏗️ Real Estate Grip: Developers account for 65% of total spend, but a shift is coming as brands seek to hedge their exposure.
🌍 Beyond Cairo: Savvy players in Telecom and FMCG are finding high ROI in the Delta (Mansoura/Zagazig) where "Share of Voice" is higher and costs are lower.
🧠 The Commuter Bias: Many brands buy ads where their CEOs drive, not where the data points. This creates a massive arbitrage opportunity for data-led marketers.

Real estate made up a 65% share of total market spend during the year

18/02/2026

Ramadan Kareem to our partners, clients, and the entire business community! 🌙

As we welcome the holy month, the team at AdMazad wishes you and your loved ones a blessed Ramadan. This is a season of reflection, and we are immenseley grateful for the trust and partnerships that drive us forward.

May this month be a source of peace, growth, and renewed inspiration for us all. 🤝

Wishing you a productive and soulful month ahead.