Pro.SeeN

18/02/2024

Keep Positive and be happy

12/06/2022

01/06/2022

28/10/2020

10 Reasons Why Social Media Marketing Is Important For Your Business Or Brand

Reason 1: You Get To Tell Your Story

Reason 2: You Can Grow An Audience With A Small Budget

Reason 3: Stay Top Of Mind With The People Who Matter The Most

Reason 4: Learn About Your Competitors

Reason 5: Can Build Custom Audiences

Reason 6: Learn The Buying Patterns Of Your Ideal Customers

Reason 7: Increase Your Overall ROI

Reason 8: Build Relationships With Your Target Consumers

Reason 9: Increase Your Brand Awareness

Reason 10: Can Promote Products And Services

26/10/2020

Benefits Of Online Marketing
A key benefit of using online channels for marketing a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. Of the visitors that convert into paying customers, further analysis can be done to determine which channels are most effective at acquiring valuable customers.

Analytics for web or mobile app experiences can help determine the following:

Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.
Which channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.
Which cohorts of customers exhibit strong engagement behavior and high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement.

25/10/2020

What is PPC?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Ultimately, pay-per-click marketing is good for everyone:

✅ It’s good for searchers – Research indicates that searchers click on paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs. And because we use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the user’s needs.

✅ It’s good for advertisers - Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal their intent through their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.

✅It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.

The unique advantage of PPC marketing is that Google (and other ad networks) don’t just reward the highest bidders for that ad space, they reward the highest-quality ads (meaning the ads that are most popular with users). Essentially, Google rewards good performance. The better your ads, the greater your click-through rates and the lower your costs.

22/10/2020

What is Remarketing & Retargeting

What Is Remarketing?
This is where it gets a little confusing and there is some overlap in the industry.

Sometimes retargeting is referred to as “remarketing” (even though it actually is remarketing).

An example of this is Google’s Remarketing Tools. They are all retargeting tools in the classic sense, really. While this may be a little confusing, just remember that remarketing and retargeting do share goals, and that the terminology is not as important as the associated strategy.

That being said, remarketing is more often about re-engaging customers via emails.

Retargeting is about moving not-yet customers down the purchase path.

Things like emailing a customer to renew a service or upsell an accessory are traditional examples of remarketing.

It can also take the form of a brand “reminding” a user to act, using information about their purchase history.

This frequently happens in email marketing but also takes the form of paid ads targeted toward current customer buckets.

What Is Retargeting?
Retargeting can have multiple approaches.

It most often refers to online ad placement or display ads targeting users who have interacted with your site in specific ways without purchasing.

Once a visitor enters your website, clicks on a product, or takes a certain action that you want them to take, a cookie is set in their browser.

You can then use this information to “retarget” them with ads based on their interactions once they leave your site.

These ads are placed by third parties, such as the Google Display Network or Facebook. They allow your ads to trigger on other sites that your visitors go to. Ultimately, retargeting can be categorized into 2: “on-site” and “off-site” events.

Each has different strategies you can take depending on the kind of interactions you want to target.

Let’s look at these a little closer.

21/10/2020

Future of E-commerce Experience

1. E-commerce Experience will Transcend The Screen.
2. E-commerce Experience will be More Personalized.
3. E-commerce Experience will Include a Lot More Relevant
4. E-commerce Experience will Shift Toward Better Service and Elevate the Shopping Experience.

20/10/2020

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers' activities or potential buyers.
This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers.

18/10/2020

Online Video Marketing

Online video marketing boosts SEO, in part, because it increases dwell time on web pages, AKA the amount of time a web user spends (or dwells) on a website.
In fact, research from Mist Media tells us that users spend 88% more time on websites that contain videos. That's a massive improvement!