Simplex

19/12/2022

More of a WhatsApp messager? 📱💬

We now have a Business WhatsApp account!

Simply scan the QR code to get in touch and add us to your contacts 🙌🏻

| Simplex

| Sites made simple

12/12/2022

05/12/2022

If you thought your website navigation was just a simple part of your website design then thin again!

In this post we discuss the benefits of having a well thought out navigation on your website.

If you’ve ever struggled to find something on a website you’ll remember how the experience made you feel:

🟡 Frustrated

⚫️ Upset

🟡 Cross

⚫️ Feels like a waste of time etc!

No matter what your experience we can all agree it’s a pain to browse a website that hasn’t considered the user experience of its website navigation.

At Simplex, we make sure we design your website for success which includes spending time to carefully consider how your website is navigated by your customer and how we can make the experience as easy and pleasurable as possible.

We all know the first thing customers do if you can’t find what they’re looking for on your website …yup that’s right… they’ll go straight to Google and go to a competitor instead.

That’s why we say “Navigation, Navigation and Navigation.”

🟡 Help customers find what they’re looking for easily

⚫️ Display your navigations in a user friendly way

🟡 Map you navigation

⚫️ Secure repeat customers

🟡 Ultimately increase your sales!

We’d love to know what frustrating user experiences came to mind as you read this post ( we’ve ALL had some!) 🙌🏻

08/11/2022

Are you making these website mistakes on your website?

👉🏻 Misplaced logo
👉🏻 Hidden menus
👉🏻 Too much white space
👉🏻 Poor branding
👉🏻 Welcome banner vs announcement banner
👉🏻 Weak CTAs
👉🏻 Poorly designed buttons
👉🏻 Text vs image contrast issues
👉🏻 Lack of copy

🟡 Logos are the face of your brand but focus on establishing your branding throughout the website by tactically distributing branding elements on the website as a whole.

💻 10-20 seconds- that’s as much time online shoppers spend on your website before they
decide whether they want to stay and browse

🟡 Make sure your website offering is clear to your customers at a cursory glance without them needing to click into anything.

🪝 Advertise something in the announcement banner that’s going to keep your customers hooked into browsing

👉🏻 Make sure your buttons are well designed and are labelled correctly so customers know what to expect when they click them

⚫️ Don’t swamp your images with overlay text that’s ineligible

👍🏻 Make sure you include relevant and SEO boosting text on your website to engage your customer and show off your products +services.

If you want to know how you can improve your website then contact us for a business website audit.

By then end of the audit you’ll have a clear idea of what improvements are needed on your website, what exactly to do to fix it +in what order to prioritise according to impact 🙌🏻

Interested? Send us a DM and we’ll arrange a good time to chat 💬

If you’d rather send an email then we love emails too. You can contact us at [email protected] or by phone at 📞 0203 576 0942.

| Simplex. Sites Made Simple.

04/11/2022

👎🏻 Not making as many sales as you’d hoped on your website?

👎🏻 Got products sitting around on the shelves longer than you expected?

We know it can be frustrating when you’ve finally got your business online only to find it’s made little to zero difference in your product sales 💀

👉🏻 It’s disheartening + disappointing 👈🏻

There are many reasons why this can happen:

🟡 Your website design - not optimised for conversion
⚫️ Your website language - not optimised for sales
🟡Your policies - not optimised to build trust

🤌🏻 If you like to boost sales in Q4 and get your business off to a positive start for 2023, then working with a website design agency that has experience in websites that convert to sales is something to invest in.

Our website audit package provides a comprehensive look at:

🟡 Your website design
⚫️ Your website language
🟡 Your website policies
⚫️ Your website imagery
🟡 Your website branding
⚫️ Your sales strategy
🟡 Your product descriptions

+each element has so many smaller elements we focus on.

Whats the outcome of our audit and what do you actually get from the audit?

✔️ a written report of our findings
✔️ a video recording of our walkthrough of your website
✔️ our suggestions for change in order of priority

By then end of the audit you’ll have a clear idea of what improvements are needed on your website, what exactly to do to fix it +in what order to prioritise according to impact 🙌🏻

Interested?

Check out our website services page for more details or contact us if you have any questions 👍🏻

[email protected]
📞 0203 576 0942

Or simply send us a DM 👍🏻

| Simplex. Sites Made Simple.

02/11/2022

The sign of a great logo is whether or not it can adapt to different formats whilst maintaining the identifying characteristics of the brand it represents.

Your business branding appears in many different places both online and offline:

💻 Online:

🟡 Your website
🟡 Social media
🟡 Search engines
🟡 Invoices

👉🏻 Offline:

⚫️ Leaflets
⚫️ Business cards
⚫️ Signage
⚫️ Merchandise
⚫️ Packaging

A good test for a logo design is whether or not you can do the following without losing the brand identity:

👉🏻 Can you create variations of the logo?

👉🏻 Can you separate the elements to fit different spaces?

👉🏻 Does it remain distinguishable on different backgrounds, fabrics, materials?

👉🏻 Does it represent your brand in both its fullest and simplest forms?

Swipe through to see our logo breakdown using our own logo variations as an example, and also get to terms with the different components of logo design.

If you didn’t realise logo variations were a thing then were sure you’re not alone 🙌🏻

Contact us to refine your business branding with a logo that can represent your business whatever the demand.

📧 [email protected]
📞 0203 576 0942

Or simply send us a DM 👍🏻

| Simplex

01/11/2022

It’s a well established fact that colour has a psychological impact on the way we feel about a product :

🟡 Yellow is commonly associated with joyfullness, new beginnings and energy

🌿 Green is associated with freshness and cleanliness

🌊 Blue with calm and serenity etc.

Refining your brand colours is extremely important as you want the colours you use for your branding to align with the perception you want to create of your brand. 👍🏻

🟣 Cadbury’s purple is a well recognised brand colour for the chocolate manufacturer so much so, they created a whole marketing campaign based on the colour of the brand alone (cue Cadbury gorilla advert)

The actual brand name is not introduced until the end of the advert but there are strong colour clues hinting to the brand behind the ad which is unveiled in the last few seconds when the Cadbury logo is revealed. 🤌🏻

They take their purple colour so seriously they have trademarked the colour after they won a trademark battle with Nestle who were trying to pinch the colour for their own chocolates.

Now if you’re still not convinced on how important colour is for marketing and brand development we don’t know what else to tell you!

❓ So what does this mean for your business?

👉🏻 It’s highlighting that brand colours matter. 👈🏻

They matter because you need to understand how the colours you choose impact your clients, how it positions you in your industry and how your brand looks overall.

If this post has got you wondering about your brand colours and what impact it has on your customers, then drop the names of the colours below and we’ll let you know what the colour connotations are.

P.S Swipe the images to see some of our suggested colour stories.

01/11/2022

Branding includes the types of fonts and styles you use for you business content including online and printable content.

Ideally a brand should stick to 2-3 brand fonts.

Having a consistent font style helps customers recognise your brand even when they’re are no other branding elements involved i.e Adidas and Adobe etc.

Now of course the brand name is included with the font which makes it recognisable however, we can all remember a time we’ve seen a knockoff or dupe product and the branding looks … odd?

Why does this happen?

Because we are used to seeing the well established branded font we’re able to distinguish a genuine product from something that’s forged.

Consistent fonts help establish brand value making it recognisable and differentiates you from competitors.

Need to update your brand fonts but need help pairing them?

Want to nail your overall business branding once and for all?

Contact us today via DM or tap the email link on our profile to get started 🙌🏻

01/11/2022

Think of a brand you are loyal to.

What’s the first thing you think off when you think of them?

Most likely you’re visualising their logo, their brand colours, the way their branding appears on their packaging, and maybe even a slogan they have.

This is what makes a brand.

Excellent branding considers things like:

👉🏻 Colour
👉🏻 Logo
👉🏻 Textures
👉🏻 Voice
👉🏻 Imagery
👉🏻 Typography

Excellent branding makes your brand memorable in the minds of the customers that come across your business, it’s makes your brand recognisable, instills confidence in customers to invest in your brand and helps you differentiate your business from competitors.

✅ Memorable
✅ Recognisable
✅ Builds authority
✅ Makes you unique

If you want to take the next step with your business branding contact us via DM or by tapping the email button in our profile 🙌🏻

Simplex. Sites Made Simple.

How is your business is remembered by customers and people who come across your brand.

01/11/2022

Client review from a start up business client we worked with to build their first business website.

We focused on making the process simple by designing their whole website, adding their product images, descriptions, policy pages and making sure the website was branded and optimised for sales 🙌🏻

If you’ve ever wondered:

👉🏻How can I make my business look more professional?
👉🏻How do I streamline my services?
👉🏻How can I secure more sales?

Then these are all questions our clients have asked us before, and we’d love to chat with you about the way we can expertly guide you to get more from your business.

Send us a DM and we’ll be happy to have a chat or arrange a complimentary consultation

01/11/2022

Websites +SEO | Logo +Branding shared a post on Instagram: "If one of your goals for 2022 was to have a business website and it’s still not happened then let this be a sign to get it done now before the end of Q4! Websites for startups is perfectly suited for smaller startup budgets so you can get...

01/11/2022

👉🏻Are you a start up business that needs a website?

👉🏻Do you want to outsource but you’re weighing up the costs?

Our new service launch is now LIVE giving you access to professionally designed website that’s going to help you grow your business and brand!

Our Website for start-ups service gives you access to:

💥 A 1:1 web designer for your business website
💥 A holistic look at your website design and branding including design brainstorm to make so we can nail your website aesthetic
💥 A preview of your website build within 10 days of starting the design build to make sure you love what we’re creating and the opportunity to feedback if somethings not quite right
💥 We’ll upload upto 15 products including the images + descriptions
💥Upto 5 non-product pages if you are a service based business
💥 All website are designed with solid SEO base to build on when you want to delve into more expert level of SEO
💥 Also includes Blog, Newsletter and a full walkthrough on completion of the website

This service provides all the same high level customer support and expert design our clients have come to expect from us 🙌🏻 (see what our past clients have to say in the bio) This is the perfect package for you if:

🤌🏻 You’re a savvy start up that needs a quality website that reflects your business
🤌🏻 You’re already making sales through Instagram / Facebook/ Etsy and want to build up your own brand
🤌🏻 You already run a successful business and are starting a new venture
🤌🏻 You run a service offline but don’t have a website yet

Still undecided?

Get started with a complimentary consultation to see if you like how we work and if we’re a good fit to work together.

Simply send us a DM and we’ll arrange a convenient time to have an informal chat about your website needs.

Simplex. Sites Made Simple.

01/11/2022

Websites +SEO | Logo +Branding shared a post on Instagram: "So many businesses DIY their business websites which seems fair enough: 👉🏻 You want to keep costs low, 👉🏻 Outsource only what’s seems absolutely necessary and 👉🏻 You’re already managing every other aspect of your busin...

01/11/2022

Many businesses may have a great website but often it’s not being used to its full potential.

A website should be somewhere your clients/ customers revisit to get ideas/ learn / get up-to date with the latest information, news and trends.

Here’s 3 ways we would consider increasing your website engagement:

1. Email marketing. Communicate with your audience so your brand always stays at the forefront of their mind.
2. Provide value to them by having relevant information on your website which you can update via blogs/ articles. For example, if you have a website which offers home decor pieces, then talk about home styling trends.
3. Use different formats to communicate with your audience so their able to consume your content in different ways at different times i.e. audio, video and text based content.

Need help redesigning your website and making it more engaging?

Contact us at [email protected] or simply send us a DM 🙌🏻

01/11/2022

01/11/2022

Ever had this sort of feeling about your website?

Feel awkward when sharing your ‘www’ with potential clients or customers?

Or maybe your business grew and your website just got left in the lurch?

Whatever the reason don’t ignore the feeling- your business website should be one of your biggest businesses assets 💻

We offer website design for E-commerce and service based businesses.

We also offer website audits for those looking for professional insights into how they can improve their existing website.

Contact us by tapping the Email button at the top of our profile or by sending us a DM 🙌🏻