07/07/2026
July is when seasons are made.
Since my time at EuroLeague, the ecosystem workshops always marked the inflection point of the old to the new season.
This one is momentous, personally for many reasons…it marks a season which is an additional chapter in a “Life of Improbability”, as it was my first with Dubai Basketball helping the team build a commercial revenue function. Mostly quiet work, always discerning with the team between what is urgent and what’s important.
Counting my past two stints, these workshops mark my 10th -now on the other side of the table, next to my fellow clubs’ representatives.
Lastly, but certainly most importantly, I got to bring alongside almost all of our current business team members. Some come from outside the industry, and this opportunity was equally as educational as it was rewarding, as they got to witness first-hand how big and diverse this ecosystem is. Knowing their peers, and learning from their experiences is the “secret” ingredient of growing as a franchise and elevating the whole league.
A real honor to share the stage with Merche Añón Roig (Valencia Basket) and Roberto Bottali (Olimpia Milano), good friends and outstanding professionals which set the bar high every season. Our panel was masterfully moderated by Joan Carles Ros (EuroLeague), always with a strategic perspective based on facts.
What’s next? More growth through more hard work.
