Bob's agency

14/10/2025

Microcopy → macro consequences. Users now expect products to speak with them, not at them.

We have watched teams spend endless hours polishing UI, while users still stall at the same friction point.

Only clear, concise, useful words will fix broken flows. Here’s the proven formula that looks boring on paper but feels like magic in product:

1. Write the job story (“When [situation]… I want to [action]… so I can [outcome]”)
2. Surface the core action in the first five words, then cut hedges and jargon.
3. Test every line with readers who don’t know your product—if they hesitate, your copy is putting on a show instead of doing its job.

EXAMPLE:
The software company VEEAM, changed their button from “Request a quote” to “Request pricing” and saw a 162% increase in conversions. Same button. Same form. One word swap.
Why? Because “quote” sounds like work. “Pricing” sounds like information.

Your voice needs to stay consistent whether someone hits your dashboard, reads a tooltip, or gets a push notification. One confused moment = one lost user.

Accessibility isn’t optional any more. Screen readers, captions, plain language... these are key elements that expand your audience while forcing you to write clearer copy for everyone.

Are you experiencing any friction point in your product you can share with us? We love a good challenge!

22/03/2024

🌍💧On  , as we celebrate the importance of water and sustainability, we’re reminded of the power of collaboration and content to inspire, educate and drive meaningful change 💚

We’re reflecting on some of the impactful projects we’ve contributed to, aligning with our values for a better world 🌟

In 2022, we had the privilege of collaborating with BeRepublic as their content partners, working for their end client BEZOYA Directo, to integrate their latest product into the user journey 📦🌿

👯 As their team of content designers and UX writers, we were in charge of communicating BEZOYA’s 12L recyclable carton box as their most sustainable solution throughout the different touch points of their website, crafting powerful, actionable messages, and useful microcopies ♻️💧Our role in bringing this eco-friendly innovation to life fills us with pride and gratitude 🙌

👉 Check out our project page for more information: https://lnkd.in/e6cenyfW

             

21/03/2024

Happy ! 📜✨ Today, we’re tipping our hats to all poets and their craft — from Shakespeare to Snoop Dogg 🎤 poetry transcends boundaries and inspires us all!

While we may not be poets in the traditional sense, at Bob’s we use the same creative energy to craft compelling narratives that captivate and engage, harnessing the power of words to connect with our audience on a deeper level.

So, as we celebrate World Poetry Day, we felt inspired to share a video with our own little rhyme! 🎩✨ Here’s to all poets and wordsmiths around the world — thank you for inspiring us in our content craft!

08/03/2022

🎩 Graphic designers or digital superheroes?

Digital design is very different from traditional art. 👩‍🎨 It’s not a physical masterpiece you can admire over time, but a live element that never stops changing and evolving, 🧚‍♀️ and that has an enormous influence on everything and everyone.

Never stale, never stuck, it has become a new form of language that surrounds us in everything we do, 🌈 holding the power to communicate and shape the real world.

Today’s digital experts design the information we receive, as well as how we receive it – from influencing our choice of restaurant, to whom we vote for. 🔥 That’s a lot of power, don’t you think?

Not to compare our work to the frescos of Michaelangelo, but we’re proud to be part of this digital revolution, 🧙‍♀️🤍 always when using our power for good!

What do you think?👇
/ui

25/02/2022

We love contributing to beautiful projects about stories that really matter. Check out this crowdfunding campaign to publish the beautiful traditional Ecuadorian stories about a Grannie named Sisa who travels around the world living tons of special adventures. This is most definitely a beautiful compilation of visual and written storytelling we want to see come to life. You can contribute in the link below 👇

“Los cuentos de la abuela Sisa” recoge historias de lugares del mundo que le han explicado a Sisa a lo largo de su vida como feriante

20/12/2021

🎩 Know when to ‘walk out’.

“Don't let yourself get attached to anything you are not willing to walk out on in 30 seconds flat if you feel the heat around the corner." - 𝘕𝘦𝘪𝘭 𝘔𝘤𝘊𝘢𝘶𝘭𝘦𝘺 (𝘙𝘰𝘣𝘦𝘳𝘵 𝘋𝘦 𝘕𝘪𝘳𝘰) 𝘪𝘯 𝘏𝘦𝘢𝘵 (1995)

This may sound a little extreme for marketing - especially if you’ve seen the film - but it couldn’t be more true. 😵‍💫 Sometimes the hardest thing to do is to let go of an idea that you’ve been working on for hours, days, or even weeks. We can waste so much time on going around in circles over something that will simply take us nowhere.

If an idea doesn't fully answer the problem, it won’t be improved by giving it your time and energy. ☠️ But don’t stress; we’re all guilty of getting overly attached to ideas that we thought were perfect, but ended up being mediocre. 🌈 The key is to take the plunge and recognize when it’s time to “walk out” in order to leave space for a new idea that really works.

Always write all your ideas down though because you never know… 🌟 years can go by and that idea you were one day obsessed about can suddenly make all the sense in the world in a completely different context!

Can you relate?👇

11/11/2021

👯‍♀️It takes two to tango.

Creativity and strategy make the perfect dance, 🕺and by implementing them hand in hand is when we get the best 🚀business results.

Often small businesses loose a ton of money, time and energy with their digital strategy because of a lack of understanding, 🤯 so hiring a consultant that doesn't compromise any of the essential aspects is key for a 🦸‍♀️ successful kick-off and a sustainable future. Solution? Hire a creative consultant!

Creative consultants are data-oriented, 🤓🌈 combined with a visionary approach with the capability to seek innovative solutions and apply their knowledge, experience, and creativity to various aspects of your business.

Read our latest article to discover how merging creativity and strategy can skyrocket your business in the most efficient way.👆Link in bio.
 

04/11/2021

It's not always the horse or the jockey.

Branding is executed for a very specific reason, and it’s often critical to a business foundation. It's a complex process and rushing through it is more than risky—it’s bad business.

It's easy to fall into the trap of thinking that branding is just a nice-looking logo, but design is actually a small portion of a larger recipe that requires research and strategy. This is one of the most typical errors small businesses make - what they think will save them time and money, ends up costing a fortune in the long run. Cheap can be very expensive.

If you're in this situation... don't be scared to rebrand! 🌈 Spend the time and do it right. Successful brands rely on the strength of their foundation.

🎩 Need tips for your branding?👇

27/10/2021

🎩 One of the main pieces of advice we always give our clients is that it's important to be consistent! 😬Yet we have broken that rule several times ourselves...

When you're running a small business there are so many things to do and they all seem essential... 🤯 It's really challenging to keep up with everything and we often leave our own brands behind. But that's not a bad thing! 💪 It actually means that you're extremely busy with other stuff, but before falling into unconsistent chaos, it's sometimes better to take a step back, restrategise and 🦹‍♀️ return when you're ready, like a reborn phoenix!

Can any of you relate to this?👇