JaKe X

JaKe X Brand Strategist | Sound Artist | Entrepreneur In this page you'll find information and updates about my music career and the services I offer.

I’m honored to join Red De Mentores Madrid Emprende    Madrid Emprende as a Mentor, aiming to support Madrid’s entrepren...
21/07/2026

I’m honored to join Red De Mentores Madrid Emprende Madrid Emprende as a Mentor, aiming to support Madrid’s entrepreneurs and brands to establish, grow and scale.

I’m very much looking forward to helping the first two assigned projects, as well as all those which will follow.

Hang tight. You’re exactly where you’re supposed to be
06/06/2026

Hang tight. You’re exactly where you’re supposed to be

I’m beyond excited and honored to join this amazing soul  on her first ALIENTO SAGRADO tour. The event has the goal to p...
18/05/2026

I’m beyond excited and honored to join this amazing soul on her first ALIENTO SAGRADO tour. The event has the goal to provide a sacred and safe space where to explore your inner world with freedom, curiosity and compassion.

Both in Mallorca and Barcelona, I’ll be performing live during the music journey that’s been specifically designed for the event.

There are still available spots, if you’re longing for pausing, being present and silencing overwhelming crowds external inputs.

It’s been a while since I began exploring how fulfilling, wide and infinite this is: making music and sounds to heal and experience our consciousness is giving me a kind of peace and love that, I’ve got to say, I didn’t know before.

According to the 2026 Edelman Trust Barometer, global trust is collapsing into “insularity.” 7 out of 10 people would ch...
09/05/2026

According to the 2026 Edelman Trust Barometer, global trust is collapsing into “insularity.” 7 out of 10 people would choose and trust someone who already thinks like them, shares and lives by the same values and principles. Yet, among these people, the grievance is higher than the 30% that’s open to consider trusting who’s not alike. Two things caught my attention in particular while reading the report:

1. Individuals, brands and businesses have the lead. We might have gotten worse when it comes to trusting each other, yet we haven’t stopped yearning for it. We just can’t; it’s embedded in our nature and in our primal instinct of bonding. Governments, media and the institutions which once represented the “ones to trust” for they acted for the greater good, have definitely fallen behind. That role is now being taken by businesses, CEOs, brands and individuals who are now asked to stand for something that’s more than lucrative. That means that if you have a business or plan to start one, you can now become much more than financially successful: you can be a beacon for hope and trust.

2. Insularity doesn’t make us happier. Severing ties from what’s different, let alone actively engaging to hurt and damage the counterpart(s), literally drains and poisons us from within. We definitely need more functional and improved integration platforms and proxies. Spaces, places, areas where humans can acknowledge their different belief systems, backgrounds and values, yet still respect each other. Integration, whenever successful, is the opposite of flattening or invading: it’s the peaceful understanding that, thank God, we shall never be all the same and that as long as one part isn’t trying to prevaricate on the other and all parties are willing to make a slight effort to listen and get to know a little of the other culture, there’s plenty of room for diversity.

Reading this report gave me a lot of hope and enthusiasm about brokering trust itself, something I realize I’ve chosen a long time ago. It’s not something one does because it’s easy: you do it because you choose it, despite all the reasons that tell you not to.

Time to face it. I guess we can all pretty much see (or at least we should) that most of the time our purchases aren’t h...
14/04/2026

Time to face it. I guess we can all pretty much see (or at least we should) that most of the time our purchases aren’t happening because of a real need but rather out of a consumeristic inertia. Most likely, the underlying true necessity we’re trying to satisfy is more about filling that sense of emptiness and absence of meaning. Deep stuff indeed, but this is not the topic of this post.

The issue is rather to realize and act accordingly about the fact that though there is really NO NEED for your new product or service which is, more likely, a revisitation of something that already exists, the crave for meaning, cause and is at its highest levels ever. Ironically (but not so much), although is what everyone is truly craving for, it’s extremely scarce. It’s kinda the holy grail we might not even know we’re actually looking for.

According to the 2026 Edelman , people are inherently expecting businesses, CEOs and Founders to help fill that void. In other words, we’re no longer expecting businesses to produce products and services; we’re asking them to provide a A REASON TO CARE.

I believe we are barely starting to scratch the surface of all this and, however I deem we have not been doing a good job so far, I sense this should improve over the next few years. It has to or many of those brands who won’t be able to provide a sense of purpose beyond the personal or corporate gain, will likely struggle and even go out of business eventually. It’s already happening actually: luxury brands, Benetton, Stefanel… these are just a few examples of internationally renowned brands who have been struggling a lot, frequently even eating up a huge part of their brand equity for not seeing this coming. Or worse, they did see it coming but they thought it wouldn’t affect them. If this hits and can crash huge brands and companies, what do you think it will do to your own business?

I wrote an article about this on my website and why the answer is but one. It’s actually very comforting because in the era to come, your power won’t necessarily be represented by the size of your asset, but rather the size and the extent of your and thinking.

07/04/2026

You thought the algorithm was the only thing that kept your message from getting delivered, didn’t you?

02/04/2026

You’d never drive with a blindfold, would you?

There have always been two strong characters in me: the businessman and entrepreneur, the one that was handed over the t...
24/02/2026

There have always been two strong characters in me: the businessman and entrepreneur, the one that was handed over the task to “fill in blanks” in 4 different continents and, as reckless and naive as one could be at the age of 21, ended up opening, developing and growing market shares and revenues up to 6M+ for a medical multinational company for almost 12 years. The other character, the “dark” and melancholic artist who relentlessly pursued awareness, depth and meaning, feeling somehow alienated by the world of numbers, etiquettes and social traditional patterns.

I gotta say these two characters fought each other quite hard, for they seemed to thrive only when the other succumbed.

With extreme pleasure and a sense of peaceful wholesomeness, today I observe these two characters turning their head to each other and realize they have been allies all along. The entrepreneur has always guided me through pragmatism, tangible results, extreme discipline and commitment to work while the artist allowed me to go through all this by always asking the questions no one dared to ask, without fearing to act differently from the supposed established order. Hell, it paid off!!

I guess this is why I grew so passionate about branding, communication and making projects happen and thrive: firstly, it all taps into the infinite world of dealing with the strangeness of the human being, his psychology, his behavior, his paradoxes. Definitely a non-exact science. Secondly, because there’s an overwhelming quantity of products and services though meaningful projects and causes that matter are very scarce.

Today that’s the place from which I create for myself and for others. Building and helping meaningful projects to be born, grow and scale.

10/02/2026

I’ve got my hands on this beautiful piece of music technology. As a songwriter and producer who’s constantly hitting the road, being able to make music, jot down new ideas and get access to my gear anywhere I go makes all the difference to me.
Besides feeling extremely nice to hold and play, Genie by weighs less than one kg and enters any suitcase. She’s definitely made her way through my traveling gear, any time I won’t be able to carry a guitar with me!!

Moreover, especially if you don’t play the guitar, Genie is designed to allow you to easily put chords together by simply touching a 7-fret fretboard. Given a scale and BPM you choose, every fret will play one of the seven chords that compose the relative scale. Whether you’re learning to play the guitar or you just love the idea to sing along and/or write your songs being backed by a vast strumming and arpeggiated melodies library, this is truly a must-have. Fun, easy to use and get the job done!

Dirección

Barcelona
08015

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