Lunes 09:00 - 17:00 Martes 09:00 - 17:00 Jueves 09:00 - 17:00 Viernes 09:00 - 17:00 Sábado 09:00 - 17:00

Själ Studio

Casa
España
Barcelona
Själ Studio

Branding, web & sound design for conscious founders, rooted in gentle design and human connection

Enquiries open for 2026 at sjalstudio.com Hi! I'm Nicole.

I’m the founder of Själ Studio, a name inspired by my Swedish roots, where “Själ” means “Soul.” For me, soulfulness is the foundation of truly resonant brands and the communities I’m passionate about helping. My journey began with a deep personal focus on healing and wellbeing, shaped by my lifelong experience with chronic skin conditions and current struggle Topical Steroid Withdrawal. Today, tha

t empathy and intentionality guide everything I do, and my work has evolved to embrace founders, entrepreneurs, and businesses who value kindness, honesty, clarity, and positive impact. I believe that when a brand reflects its true purpose, it becomes a place of calm and connection for everyone it touches. My mission is to help people and brands communicate with authenticity, crafting experiences (visual, digital, and sensory) that invite meaningful, human connection.

07/03/2026

This client project was held much closer to my heart 🫶🏼 I’m very excited to finally introduce Brekker

This is a breakfast and brunch spot, that has just been opened by my in-laws, and I’m so so proud of their hard work and hopeful for their success!

It’s been a pleasure to do their branding and website and pour my heart into making sure everything feels right (and then to get such lovely compliments on it since they opened just under a week ago) ☺️

If you’re in Alicante (Spain), treat yourself to the most delicious food in the most comfortable, relaxing place and go visit them in El Campello. I can personally guarantee you’ll love it.

And to Eva, Johan, Aiste and Miguel, I’ll be back soon, save me a doughnut please 🤭

09/02/2026

I bet you’re now wondering where exactly your brand might be sending the wrong signals? That’s exactly the right question, and fresh perspective could be all it takes to turn things around.

Ask a stranger, a friend (but an honest one) or ask me and we’ll take a good look at it together 😌

24/01/2026

Every single January, I feel like the world collectively decides that it’s time to speed up.

I’ve fallen into it myself, buying a brand new planner or journal, making big and exciting new years resolutions, paying extra attention to the videos, posts or emails with titles like ‘new year, new you’.

We’re told that slowing down or even keeping our same pace means that we’re falling behind. Somehow, if I’m not pushing harder, I’m missing out, or lazy, or demotivated.

It makes me question why humans are so fast to do their own thing, because if you just look outside, you’ll see that we’re not meant to have all this energy right now.

The trees are bare, the animals are quiet, even the wind doesn’t have the excitiment it does in the warmer seasons.

Winter is about slowing down, so why do we measure our worth by how quickly we can ‘bounce back’ after the holidays, as if rest is something we have to recover from?

I stand by the idea that the new year starts in Spring. You may agree, or you may not. But if you’re feeling behind right now, this is your reminder that there’s nothing wrong with moving at your own pace, and that this season was made to be gentle and reflective, not rushed 🫶🏼

18/01/2026

So you’ve poured your heart into your business, but your brand still looks like a patchwork of canva templates and constantly looking at your logo and thinking… err 🫠

Naturally, you long for a brand that feels professional and more true to your story, but investing thousands into your branding is so out of reach right now that it overwhelms you.

But DIY can only take you so far and you feel the gap growing between where you are now and where you wanna be.

Until you find out about semi-custom branding.

Think of them as blueprints, created by a real, human designer, and then customised for you. It’s the small step you need to get bring your brand to the next level, and here it is, ready for the taking. One week away from becoming yours.

You’re so close to showing up with confidence and more clarity than you’ve ever had. You can look at your visuals knowing they are working for you and not against you, and you can focus on what you do best: making your little corner of the world a better place 🫶🏼

These are some examples taken from the semi-customs I currently have on offer, because I believe good design should be professional, absolutely, but also accessible.

Send me a message or find the link in my bio to take a better look at the semi-customs in detail and enquire 😌

28/12/2025

Turn your volume up for these 😌

Have you ever wondered what your brand might sound like? Most brands stop at visuals, but sound invites people in. It turns it into an experience and that is what makes you stand out. Those little sensory details linger by forming an emotional connection, even if subconsciously.

So these are some of the soundscapes I’ve made recently, paired with a matching logo concept to show how audio can deepen the feeling of your brand.

Since ‘Soundscapes’ is a new service that I’m offering, the best way for you to get more information about it is to reach out through DM or [email protected].

Why not stay for a moment and listen while you think about it?

18/12/2025

I’m a firm believer that your brand should connect with you, especially when it comes to conscious industries like sustainability, wellness, community, you name it.

So if you’re a founder building a purpose driven business and your brand values match your personal values of wanting to make the world a better place, let’s talk 😌

I design for entrepreneurs who care about doing good, and want an immersive, strategic brand that reflects your mission and attracts the right audience.

Book a discovery call with me by commenting /DMing me “Call”, or click the link in my bio 🍃

30/11/2025

Have you ever hesitated to share your work, website, even instagram, because your visuals feel a bit too loud, generic or just off?

So many founders reach a point where their branding no longer matches the quality, intention or clarity that they bring to their work.

So if opening your site or socials makes you feel tense or second-guessing your offers, trust me, it’s not a failure. It’s just a sign that your brand is ready for a gentler updated touch 🫶🏼

You deserve visuals that match your honest and human brand, and I’d love to help you get there.

Comment or DM me ‘Offers’ and I’ll send you my services and pricing guide. We can do it together ☺️

21/11/2025

I don’t choose to create “calm branding” because it looks pretty on a Pinterest board (though that’s a huge plus)

Years of eczema and TSW taught me how it feels to live in a nervous system that is constantly on edge. Too much noise, overstimulation, pressure, you get it.

So when I talk about calm branding and designing for clarity, I am not just talking about beige palettes and minimal logos.

I’m talking about brands that feel safe to be around. The ones that don’t shout for attention. Brands that give both you and your clients room to breathe.

In my work as a calm branding designer, that looks like:
• Slowing the brand design process down so you are not rushed into big decisions
• Removing visual and verbal noise so your message is actually heard
• Choosing timeless, strategic brand design that can grow with you instead of chasing trends

If your nervous system is tired of loud, pushy marketing and overstimulating branding, you’re not alone.

You are allowed to build a brand that feels calm, clear and honest, aaand still call in incredible clients who value depth, care and intention.

If that is what you want for your business, send me a DM and let us start mapping out your calm, mindful brand together 🫶🏼

12/11/2025

You ever feel like the world just keeps getting louder?

Cause I do 🥹 I’ve actually spent years surrounded by the constant noise, literal and metaphorical, of busy cities (living in the centre of Barcelona right now, and having spent a year years in London before this).

Don’t get me wrong, I do love a lot of it and there’s a really social energy to it, but it can also be overwhelming.

That’s why I care so much about calm, minimal branding. Not the kind of cold, clinical type but the kind that gives you (and the people you’re looking to connect with) some breathing room 🫶🏼

I think it just feels right for me to create brands that feel gentle and human so that people feel like they’re allowed to pause and connect.

Sometimes, the mos powerful thing a brand can do is make us feel seen and safe and a little less rushed, you know?

Dirección

Barcelona
08003

Horario de Apertura

Lunes	09:00 - 17:00
Martes	09:00 - 17:00
Jueves	09:00 - 17:00
Viernes	09:00 - 17:00
Sábado	09:00 - 17:00

Página web

https://sjalstudio.com/

Notificaciones

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