09/09/2026
You can add followers every month and still watch the enquiries stay flat.
A follower count on its own tells you almost nothing about that. A thousand of the right people will do more for your business than a hundred thousand who will never buy.
So change what you track. Watch who is actually engaging and whether any of them enquire. When the right people start showing up in your comments and your inbox, your content is doing its job.
Send this to a business owner who is chasing the wrong number.