Tina Sandford Video Ads

24/06/2026

Why do some of the smartest buyers never like your posts?

I've been researching something interesting recently: lurkers.

Research suggests that up to 90% of social media users never post, comment, or interact publicly.

They just watch.

Which got me thinking...

What if people were all focused the wrong thing all along?

So many business owners I speak to judge their content by likes, comments, shares and followers.

But we are aware that sophisticated buyers often behave very differently.

They tend to comment.

They certainly don't announce every thought publicly.

They instead take their time and research.

They will compare the different options available.

They evaluate what's best for their current circumstances and situations.

They quietly decide whether they feel that someone understands their situation.

Then, one day, they reach out .... When they are ready, when they have time, when they've made the decision that now is a good time 📅 with thier own busy schedule ...

If you've ever had someone say:

💬 "I've been following you for months..."

you already know exactly what I'm talking about.

This is the first video in a new series I'm creating about lurkers, sophisticated buyers, invisible audiences, and why content creates certainty long before it creates leads.

23/06/2026

Most service businesses don’t have an ad problem. They have a demand problem.

Watch how Brooke went from nearly turning her ads off completely to being booked 3 weeks in advance, simply by adding the missing system behind her campaigns.

If your ads are getting attention but not enough bookings, book a Profit Projection Call and we’ll map out what’s stopping your calendar from filling consistently.

➡ https://tinasandford.com/10mins

🔌

21/06/2026

21/06/2026

High ticket wellness clients don’t buy because you say “transformation.”

They buy when they feel you understand the thing they can’t quite explain yet.

This matters for high ticket wellness, transformation, mindset, somatic work, trauma informed work, coaching, retreats, and practitioner led services.

People are not just buying a session.

They are choosing a person.

They are choosing an approach.

They are choosing whether they feel safe enough to explore something personal.

That means your content has to help them feel who you are before they decide to talk to you.

In this video, I explain how simple video ads can help people understand your method without making your work sound abstract or fluffy.

You can explain the problem in everyday language.

You can show how your approach is different.

You can help people recognise whether they are ready for this kind of support.

You can answer doubts before they ever come up on a call.

You can let the right people self select.

In the next few minutes, I’ll show how trust based wellness businesses can use video to build confidence before the enquiry.

If you run a high trust wellness or transformation based business and you want people to understand your work more clearly, message me and tell me what you do.

21/06/2026

𝗔𝗲𝘀𝘁𝗵𝗲𝘁𝗶𝗰 𝗰𝗹𝗶𝗻𝗶𝗰𝘀 𝗹𝗼𝘀𝗲 𝘁𝗿𝘂𝘀𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲.

People are interested in treatments.

They are looking.

They are curious.

They may want to feel fresher, more confident, or more like themselves.

But they are also cautious.

They worry about looking unnatural.

They worry about safety.

They worry about choosing the wrong practitioner.

They worry about being pushed into something they are not sure about.

So when the marketing is all discounts, offers, and dramatic before and after photos, it can attract the wrong kind of attention.

In this video, I explain how private medical aesthetics clinics can use simple videos to build trust before someone enquires.

You can explain what natural results actually mean.

You can show what people should ask before choosing a practitioner.

You can talk about safety, training, expectations, and suitability.

You can help first time patients feel informed before they book.

In the next few minutes, I’ll show why video can build more trust than polished images alone.

If you run an aesthetics clinic or any high value service where people need to trust your judgement, message me and tell me what you do.

20/06/2026

People do not usually delay therapy or mental health care because they don’t need help. They delay because taking that first step can feel huge.

This is why therapy and mental health marketing needs to be handled carefully.

People may be struggling.

They may know they need support.

They may even have been thinking about it for months.

But they still hesitate.

They worry about what will happen in the first session.

They worry about being judged.

They worry about saying things out loud.

They worry about choosing the wrong person.

They worry that nobody will really understand.

In this video, I explain how simple videos can make therapy feel less intimidating before someone ever sends a message or books a call.

You can explain what the first session is like.

You can talk about who your work is for.

You can answer common fears.

You can show your tone and approach.

You can help people feel more comfortable with the idea of getting support.

In the next few minutes, I’ll show why video is so useful when the person choosing needs to feel safe with you first.

If you run a therapy practice, mental health clinic, or support based service, message me and tell me what you do and I’ll show you how this could work for your business.

19/06/2026

Fertility clinics cannot treat marketing like a normal sales campaign. The decision is too emotional for that.

When someone is thinking about fertility support, they may already feel overwhelmed.

They may be scared.

They may be grieving.

They may be confused.

They may have had disappointing experiences before.

They may be trying to make sense of options they never expected to face.

So if the marketing jumps straight to “book now,” it can feel too much, too soon.

In this video, I explain how fertility clinics can use simple, respectful video content to help people feel safer before they make contact.

You can explain what happens in the first consultation.

You can talk through common misunderstandings.

You can answer the questions people may be too emotional to ask.

You can help people understand their options without overwhelming them.

You can build trust gently over time.

In the next few minutes, I’ll show how video ads can help fertility clinics educate and reassure people before they ever enquire.

If you run a fertility clinic or a sensitive health service where people need trust before they take action, message me and tell me what you do.

18/06/2026

Most people don’t ask for help with pain early enough because they think they can push through it.

This is a huge opportunity for physios, rehab clinics, and pain specialists.

People often wait.

They rest it.

They Google it.

They try stretches.

They take painkillers.

They hope it will go away.

Then they only ask for help when the problem is affecting their work, sleep, movement, or quality of life.

In this video, I explain how simple videos can help people understand the problem earlier.

You can explain the difference between temporary relief and proper recovery.

You can show what happens in the first session.

You can talk about common mistakes.

You can help people understand when pain is a sign they need proper support.

You can build trust before they hit crisis point.

In the next few minutes, I’ll show how a physio or pain specialist could use video ads to become the person people recognise before they finally decide to get help.

If you run a physio clinic, rehab service, pain clinic, or movement based health business, this will help you see how your content could do more of the trust building for you.

If you want me to map this out for your business, message me and tell me what you do.

17/06/2026

Women who feel dismissed are not looking for another vague health post.

They’re looking for someone who actually understands what they’re going through.

This is why menopause and women’s health services need a different kind of marketing.

So many women already know something is wrong.

They’re tired.

They’re anxious.

They’re not sleeping.

Their body feels different.

Their brain feels different.

They’ve been told their results are normal.

They’ve been told it’s just age.

They’ve been told to get on with it.

So when they see another bland advert saying “book a consultation,” it may not be enough.

In this video, I explain how simple videos can help women recognise themselves in the problem and understand that proper support exists.

You can speak to the symptoms they are living with.

You can explain what they might not have been told.

You can show what better support looks like.

You can build trust before they ever enquire.

In the next few minutes, I’ll show how a women’s health clinic could use video ads to reach people who feel unheard, without making the content feel pushy or clinical.

If you work in menopause, hormones, women’s health, or any service where people feel dismissed, this one is especially relevant.

If you want me to show you how this could work for your service, message me and tell me what you do.

16/06/2026

Have more people been absent from the calls they booked with your business - either not there in person or not focused on the call?

Dan and I just spent the last 30 minutes discussing the best ways to solve this, and while we made an update to our own email sequence we figured "Why not share this!" And here we are.

The video itself is 7 minutes long so it won't be too boring. If you want one of the resources Dan mentioned, send us a 🛥.