14/09/2026
What if the most impactful part of your story is something too painful, too private or too unsafe to share?
You don't need to share it!
You're the one deciding which parts of your story you share. No matter what every marketing guru says.
You are in control of your personal brand storytelling.
You get to share what feels right for you.
And you can still use storytelling intentionally to build trust, create genuine connections and attract aligned clients.
Besides THAT one moment, I'm sure you have other meaningful moments you'd feel comfortable sharing that can highlight the benefits of what you offer.
The key?
Identifying them.
First, look at your work and what you offer. What differentiates your approach?
I see two levels:
- Why your solution vs other ways of solving the problem:
a book, podcast, DIY option, AI tool, etc.
- Why you vs others offering something similar:
what is distinctive about your approach, and how your combination of background, experience, values, personality and expertise shapes the way you work.
Once you're clear on that, explore your journey and identify moments that illustrate those points of differentiation.
They don't need to be epic or dramatic.
They need to be meaningful!
For example:
- for me, getting excited when the first public library opened in my neighborhood
- for a web designer client, drinking a glass of w**e in her garden
My story illustrates how I've been passionate about stories since a child.
My client's story helps illustrate her ability to work intensively using the right tools and techniques to get amazing results that her clients can enjoy.
I know how overwhelming the advice to “share your story” and “be vulnerable” can feel.
I know how contradictory it can feel to try to be visible and invisible at the same time.
Now, I feel so fortunate to help others identify and articulate personal stories that provide context, connection and contrast.
But most importantly, I get to guide you to do that on your terms, without feeling pressured to share something you don’t feel comfortable sharing.
Does this resonate with you? My DMs are open🌻