ASH Branding Studio

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ASH Branding Studio ASH is a boutique branding studio specialising in intentional branding and website design for lifestyle businesses.

We believe every business deserves great design.

The Bar at The Hydro is opening its doors today. The menu looks lush… go check it out! 🧡
03/07/2026

The Bar at The Hydro is opening its doors today. The menu looks lush… go check it out! 🧡

Design matters. In equal parts to strategy, platform algorithms and everything else involved in marketing your business....
24/06/2026

Design matters. In equal parts to strategy, platform algorithms and everything else involved in marketing your business. ⁠

Because before someone understands your product, your pricing, or your offer, they’re responding to how your brand feels.⁠

⁠Aesthetic is what sets the tone. It’s what signals quality, positioning, and who your brand is actually for — often before a single word is exchanged.⁠

As part of your rebrand, I create brand styling and a cohesive identity system that gives your business the clarity, confidence, and consistency it needs to show up in style.

Project rebrand for The Hydro Hotel

THE HYDRO HOTEL - The regeneration story1. The Founding of the Queen’s Hotel (1874)The building that became the Hydro wa...
22/06/2026

THE HYDRO HOTEL - The regeneration story

1. The Founding of the Queen’s Hotel (1874)
The building that became the Hydro was originally built as the Queen’s Hotel during the great Victorian spa boom in Lisdoonvarna. It opened around 1874 and was designed to serve visitors coming to take the famous mineral waters.

2. Becoming Part of Ireland’s Spa Heritage
Lisdoonvarna grew into Ireland’s most famous spa town, with visitors travelling from across Ireland and Britain to experience the healing waters that had attracted people since the 1700s. The hotel became one of the key properties supporting the spa economy.

3. The Birth of the Hydro Hotel (1948)
After being owned by the Irish Tourist Board, the hotel was renamed the Hydro Hotel. It was known as one of the first hotels in Ireland to offer hot and cold running water in every bedroom—a major innovation at the time.

4. The White Family Era (1974)
Exactly 100 years after opening, the hotel was purchased by Jim White and the White family. Under their stewardship, the Hydro became synonymous with the town and played a huge role in promoting tourism in North Clare.

5. The Matchmaking Festival Connection
Over the last 50 years, the Hydro became one of the focal points of the world-famous Lisdoonvarna Matchmaking Festival.

6. The Reawakening of the Hydro (2026 Onwards)
Following closure and several years out of tourism use, the hotel begins a new chapter under new ownership. The vision is not simply to reopen a hotel, but to reconnect the Hydro with its original purpose as a place of wellness, gathering, music, culture, and human connection in Ireland’s only Victorian spa town.


19/06/2026

Congratulations to reopening its doors today in my home county Clare.

I was delighted to be asked to a part of phase one of the rebrand and regeneration of The Hydro Hotel in Lisdoonvarna.

In a few short months the transformation is stunning, and I can’t wait to see what they have in store next.

More on this project coming soon…

A fresh new rebrand for ABBEY COURT HOTEL in Ireland 💚THE CHALLENGEAbbey Court Hotel approached me at a pivotal moment o...
11/05/2026

A fresh new rebrand for ABBEY COURT HOTEL in Ireland 💚

THE CHALLENGE
Abbey Court Hotel approached me at a pivotal moment of transformation. Their existing brand identity no longer reflected the quality of the experience they offered; it felt dated, inconsistent, and disconnected from the hotel’s evolving vision. As the interiors were being redesigned, the hotel needed a refined and cohesive brand identity system that would elevate the guest experience and align with its renewed direction.

OUR APPROACH
The rebrand drew inspiration from the elegance and sophistication of Art Deco interior design. Together, we developed a visual identity that mirrored the hotel’s luxurious atmosphere through a rich palette of deep greens, gold accents, and vibrant touches of orange.

At the heart of the identity is a stylised “A” monogram, designed to function as a versatile submark across the hotel experience. This element was seamlessly applied throughout the property and across both digital and print marketing materials, creating a strong and recognisable visual presence.

RESULT
The final outcome was a sophisticated and scalable brand identity system designed to bring consistency, flexibility, and a renewed sense of luxury to Abbey Court Hotel.

The deliverables included a comprehensive suite of logo variations, menus, bespoke signage, guest material, and a detailed brand guidelines package covering typography, colour systems, and usage rules. The refreshed identity now provides the hotel with a cohesive visual language that supports future growth, strengthens brand recognition, and enhances the overall guest experience.

Amazing brands start with an understanding of your goals and vision. Let me simplify the process for you! I work with businesses worldwide 🌎

What can I help you with?If you’re building something exciting but your visuals don’t quite match the vision yet—I’ve go...
06/05/2026

What can I help you with?

If you’re building something exciting but your visuals don’t quite match the vision yet—I’ve got you. I help turn your ideas into a brand identity and website that feel aligned, intentional, and easy to connect with.

✨ What I can help you with:
• Brand identity (logos, colors, typography, the whole vibe)
• Website design (clean, strategic, and user-friendly)
• Cohesive visuals that make your business look as good as it deserves, from menus to social media and all the bits in between.

Whether you’re starting fresh or ready for a glow-up, I’m here to make the process simple and collaborative.

Send me a DM or check the link in bio if you want to work together 💬

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