14/01/2026
A new era for Genero by joining forces with Collaboration Art (CA)
We are thrilled to share that Genero is taking a major step forward by joining Collaboration Art (CA)! 🤝
This partnership marks the beginning of an exciting new chapter. By becoming part of the CA group, Genero strengthens its position as a Nordic powerhouse in growth marketing.
Our brand stays. Our culture stays.
What changes is that we now have significantly more muscle and a broader reach across the entire Nordic region to help ambitious companies achieve profitable growth.
Our mission is unchanged:
To help build the next generation of growth companies.
We will continue to do that by being your trusted partner where marketing meets finance — and where growth is made profitable.
By joining forces with CA, we can now deliver on this promise at an even larger scale.
Key highlights of this new era:
Nordic Leadership: Together with CA, we establish a dominant presence across Sweden, Finland, Norway, and Denmark, with 200+ experts in the group.
Strategic Growth in Finland: Genero becomes the strategic gateway for the CA group’s expansion into the Finnish market.
Synergies & Innovation: We will create deeper capabilities by combining Genero’s growth strategy and proprietary tech (Aktio.io) with CA’s specialized digital distribution and performance capabilities.
Long-term commitment: Founders and Partners, along with A-lehdet, become owners and partners in Collaboration Art and are fully committed to leading Genero’s journey within the group.
To our clients: Your team stays, and our accountability stays the same — but our toolbox just got a lot bigger.
To our team: We are incredibly proud of what we’ve built together over 16 years, and we can’t wait to see what we will achieve as part of this new collective.
Let’s build profitable growth across the Nordics. 🇫🇮 🇸🇪 🇳🇴 🇩🇰
👉 Read the full announcement: https://generogrowth.com/a-new-era-for-genero-by-joining-forces-with-spiltan-backed-collaboration-art/
Stockholm / Helsinki, January 14, 2026 – Collaboration Art, a Nordic marketing group backed by Investment AB Spiltan, has acquired Genero. As a result of the transaction, Genero and its founders enter a new phase of international growth as part of a broader Nordic group. Under the new structure, G...
