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Sergey Krupin Marketer

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France
Marseille
Sergey Krupin Marketer

DIGITAL MARKETER •Googla Ads PPC • TARGET • SMM • SEO 💹Implementation of the system in business

18/08/2023

📌 Choosing the right platform for targeted advertising is the first step to success for your business. Nowadays, there are numerous platforms for targeted advertising on social media, such as Facebook, Instagram, YouTube, LinkedIn, and many others. But how do you choose the right platform?

📌📌 It all depends on your target market and the products or services you offer. Facebook might be the best choice if you want to reach a wide audience already using this social network. Instagram is the perfect place for targeting a younger audience, especially if you sell visually appealing products. YouTube is an ideal platform if you want to promote video content.

📌 If you're unsure which platform to choose, turn to me for assistance. With extensive experience in targeted advertising, I know all the nuances of each social network. I'll help you select the right platform for your business and create an effective advertising campaign. With me, you can achieve maximum results.

16/08/2023

🥐Case: Advertising campaign for a food delivery service

🥐🥐 Defining the target audience: People aged 18-35, living in the city, interested in healthy eating and searching for food online.

🥐 Creating ads based on competitor research and market trends, with a focus on healthy eating and convenient delivery.

🥐🥐 Placing ads on Instagram and Facebook to attract new customers.

🥐 Setting up targeting for people browsing similar pages and profiles related to healthy eating, using interest categories, demographic data, and geographical information.

🥐🥐 Monitoring and optimizing the campaign based on click-through rates, conversions, and expenses.

🥐 Supporting and retargeting those who viewed the ads but didn't take action.

💥 Results: The campaign attracted over 1000 new customers within two months. The ad-to-website conversion rate was 5%, exceeding the expected result by 20%. Advertising expenses amounted to $5000, which was covered by the acquired customers and increased sales.

14/08/2023

⭐️Facebook is one of the most popular social networks worldwide, enabling businesses to promote their services, attract new customers, and increase brand awareness. However, to get the most out of your ad campaign, proper targeting is crucial.

⭐️⭐️ First, define your target audience, considering criteria such as gender, age, location, interests, and behavioral factors.

⭐️ Second, create compelling content that engages your audience. Your ads should be eye-catching, memorable, and encourage customers to use your services or purchase your products.

⭐️⭐️ Finally, optimize your ad campaign by adjusting bids, choosing the right ad format, and setting relevant parameters for the best results.

🤓If you encounter difficulties with Facebook targeting, don't despair. Seek my assistance, and I'll help you set up a highly effective campaign. With extensive experience in this field, I'm eager to share my knowledge and skills with you. Don't miss the chance to grow your business and attract new customers!

11/08/2023

🔖 Advantages of SEO website promotion:

🔖🔖 Improved search engine rankings: Elevating the website to higher positions in search results.
Increased targeted traffic volume: Utilizing relevant keywords in search queries to attract potential customers.
Cost-effectiveness: Lower cost per acquired visitor compared to traditional advertising campaigns.
🔖 Building customer loyalty: Providing users with valuable information, enhancing brand recognition, and fostering trust.

🔖🔖 Enhanced sales and leads: Long-term effects of search engine promotion leading to repeat visits and conversions.

09/08/2023

🎲Objective: Increase sales and attract new customers

🎲🎲 Plan:

Creating advertising campaigns for keywords related to electronics, such as "smartphones", "laptops" "televisions" and more.
Setting up targeting to reach an audience interested in electronics.
Optimizing ad content and keyword bids based on click and conversion data.
Tracking results using Google Analytics and making campaign adjustments for maximum effectiveness.

🎲🎲🎲Results: Achieved a 15% increase in sales and a 20% increase in new customer acquisition.

07/08/2023

✒️Many wonder about the most effective marketing tool capable of performing wonders, dramatically increasing website traffic. Such a tool indeed exists: popular search engines. On average, almost half of all website traffic comes from search engine results. The remaining half is divided among various other sources. Therefore, search engine optimization can yield maximum results in attracting interested users, ensuring a steady flow of traffic to the site.

✒️✒️Another advantage of SEO over pay-per-click advertising is that there's no need to pay for each user click. Once the site is optimized to meet search engine requirements and achieves top search rankings, there's no additional cost. It only requires skillful optimization and maintaining the achieved results to keep attracting users, generating inquiries, and making sales.

😉For consultation and service orders, please message me privately.

04/08/2023

💎7 Important Features of Google My Business to Explore:

1 "Description of the company" - you can describe your business in short text up to 750 characters (not words!). Google recommends that you provide only reliable and up-to-date information that is useful to your customers.
2 Function "Publications" - create messages up to 1500 characters tell customers about promotions, great deals and business news. Don't forget to include an image or video.
3 Bookmark "Products" - in fact a mini online store, transfer even more traffic to the main site
4 In the "Clients" tab, you can track reviews about the business and respond to them
5 In the useful "Questions and Answers" tab, you can post frequently asked questions and answers to them
6 "Booking" - if a product or service can be pre-booked, this feature in Google My Business will certainly come in handy
7 "Analytics" will help you figure out what content attracts your customers, how many people watched it, their actions

02/08/2023

🌐When the bakery listed its profile on Google My Business, they immediately noticed an increase in the number of new customers finding them through Google search and maps. With location and contact information provided in their profile, customers could easily locate and visit them.

🌐The bakery also found that adding photos of their products and menu information helped attract attention and showcase the quality of their offerings. They also utilized the "Reviews" feature to gather feedback from customers and demonstrate their satisfaction with the bakery's products.

🌐As a result, they experienced a growth in customers finding them through Google My Business, and an increase in their online presence and reputation. This allowed them to attract more customers and boost their revenue.

31/07/2023

🌀 It's no secret that how actively you fill out a company's page in the Google My Business service determines its position in local search.

🌀 That is, constant work with the page makes it easier for your potential customers to find you, make a decision to purchase your goods or services faster. This service also provides an opportunity to keep in touch with customers through reviews and online chat.

28/07/2023

🌀I have gathered for you the most common mistakes in advertising on Facebook that can lead to an ineffective advertising campaign:

✍️ Wrong choice of goal
✍️ Too frequent and abrupt changes to the campaign
✍️ No set times and dates for displaying ads
✍️ You are not engaging with the user audience
✍️ You limit the placements
✍️ Users hide the ads
✍️ Testing multiple interests in one ad group
✍️ Audience overlap
✍️ Errors in bidding strategy

Today, Facebook offers a variety of formats and tools to promote businesses of any scale and industry. But in order for this platform to show truly good results, it is important to consider every detail when creating and setting up campaigns. I have told you about the main points, although there are many more intricacies in setting up advertising on Facebook.

🙋Use your budget wisely - hire a professional to set up your advertising. If you have any questions, write to private messages.

26/07/2023

🎯 Case: Facebook advertising campaign for a new product
Client: Home appliance company
Goal: Attract attention to the new product and increase sales

🎯🎯 Plan:
Creating a Facebook advertising campaign to attract attention to the new product
Using targeting to reach potential customers who may be interested in the new product
Creating visually appealing ads, including product images and videos
Tracking campaign results, including clicks, views, and conversions
Setting up a strategy for subsequent communication, including retargeting for potential customers who viewed the ad
Optimizing the campaign based on the data obtained and continuing the campaign for a long period of time.

🎯 Results:
Sales of the new product increased by 25%. Clicks on the ad increased by 30%.

24/07/2023

🐉 Geotargeting
Allows you to configure advertising on Facebook and Instagram based on the user's geographical location - country, city, region, or even microdistrict.
🐉🐉 Interest targeting
Showing ads to users whose lifestyle matches the specified interests - for example, showing ads for new running shoes to running enthusiasts.

🐉 Time-based targeting
Allows you to precisely limit the time your ads are shown. This is one of the best targeting methods if you know the activity time of your customers on social networks.

🐉🐉 Socio-demographic targeting
Shows your ads to users who fit the specified socio-demographic parameters: gender, age, marital status, social status, etc.

🐉 Behavioral targeting
The system analyzes user behavior on social networks and shows your ads to those who are most likely to make a purchase based on this data.

🐉🐉 Look Alike
Analyzes the profiles of your current clients and, based on the obtained data, selects similar audiences of users for displaying advertisements

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