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Ctrl+Reach

The shortcut to reach & convert high-quality audiences

11/06/2026

🚀 The music marketing playbook is evolving faster than ever. Are your strategies driving real results in 2026?

We are thrilled to announce that our CEO, Clémentin Diard, will be taking the stage as a panelist at Music Ally NEXT in London! 🇬🇧

He will be joining an incredible lineup of industry leaders for the panel: 🗣️ The Evolution of Advertising: Cutting-Edge Data, Audiences and Strategies
Alongside Sam Hill (Big Family Music) and Luna Cohen-Solal (Atlantic Records), and chaired by Marlen Huellbrock (Music Ally), Clémentin will dive deep into how artist teams can leverage sophisticated data, deeper audience insights, and smarter creative choices to maximize their campaign impact.

If you are looking to stay ahead of shifting algorithms and platform behaviors, this is a discussion you won’t want to miss.

📅 When: 18th June 2026
📍 Where: The Steel Yard, London

Let’s connect! Drop a comment if you’re attending, or send us a DM to schedule a chat with Clémentin while he’s in London.

09/06/2026

Logistics will kill your global demand long before your marketing even has a chance to work. 📦

Having fans across the globe is an asset, but it becomes a liability if your supply chain can’t reach them. Prohibitive shipping costs and long delivery times are the #1 reasons fans abandon their carts.

To scale physical sales internationally, we’ve worked with Diggers Factory to define a model that flips the logic:
✅ Produce on demand to minimize risk
✅ Use regional hubs to slash shipping fees and delays
✅ Centralize everything in one global artist store.

Your e-commerce setup should be a bridge to your fans, not a barrier.

Want to optimize your global supply chain? Access the full guide created with Diggers Factory in bio

02/06/2026

One ad campaign is not a strategy; it’s a gamble. 🎲

A fan following an artist today isn’t necessarily ready to buy a vinyl tomorrow. To turn a follower into a buyer, you need to guide them through a complete journey.

Relying on a single global campaign is a classic mistake that kills your ROI.

Together with Diggers Factory, we’ve developed a « Full Funnel » approach to solve this:
1️⃣ Qualify your audience through awareness
2️⃣ Capture first-party data via dedicated landing pages
3️⃣ Convert with automated, targeted ads

Stop thinking in one-offs and start building automated sales systems.

Check out our latest white paper with Diggers Factory for the full D2C framework. Link in the comments! 🔗

28/05/2026

In the music industry, reaching fans is only half the battle. The real challenge is knowing exactly who they are and where they live before you scale your budget.

Most record labels invest heavily in awareness but fail to capture the data that actually drives sales. That’s why we’ve partnered with Diggers Factory to co-author a guide on automating data capture at every stage of the funnel. Stop guessing and start building a sustainable audience you actually own.

Ready to optimize your D2C strategy? Download our full report co-written with

20/05/2026

Streaming made music global. D2C makes it profitable 💸

We just dropped a complete playbook on international physical music distribution — co-built with .

Inside: ecommerce setup, territory qualification, funnel design, content strategy, and a real case study turning $2,550 of spend into $6,296 in physical sales.

The #1 barrier to global D2C isn’t marketing. It’s logistics. This report fixes both.

05/05/2026

Do you know the exact revenue you generate for every €1 spent on ads? 💵

If your answer is « roughly, » you’re making budget decisions on incomplete data.

Here’s the reality: the average data gap in any ad campaign is 19%. Browser restrictions, ad blockers, iOS updates — they’re eroding your tracking without you noticing.

Your best-performing ad might actually be your worst. And you’d have no way of knowing.

We laid out exactly how to set up proper tracking — and calculate your real profitability — in our free report.

16/04/2026

It takes an average of 7 touchpoints to sell a ticket. Most campaigns we analyze? They deliver 2 or 3. 👀

Our latest report is clear: digital marketing is far more profitable when used to amplify peak moments (announcements, ticket launches) rather than trying to fix a slump.

You need to shift from a « recovery » mindset to an « acceleration » strategy.

17/07/2025

🎉 One Week of Ctrl+Reach! 🎉

We are thrilled to celebrate the first week of our new brand identity! It's been an incredible journey, and we couldn't have done it without the support of our amazing clients, partners, and media friends.

Here's to many more successful weeks ahead! 🚀

11/07/2025

It’s time to enter a new era... Introducing Ctrl+Reach ✚

Over the past months, there have been many key changes on the platform: editing capabilities, new campaign objectives (ticket sales and store sales), cross-platform spending reports...

It was just the beginning of a bigger change, and the ones to come 👀

Learn more : ctrlreach.co

Adresse

Paris

Site Web

http://y2m.io/

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