Quel est le site Web ?

https://www.facebook.com/169232816269055/

Anna Ushakova C'est la WE

Name: Anna Ushakova C'est la WE
Address: Paris, 75016, FR
Telephone: +33764725547

Page d'Accueil
France
Paris
Anna Ushakova C'est la WE

Social media strategist and content creator in Paris.

09/04/2026

Content creation for at ✨📸

Bold ideas, inspiring speakers, and a community that truly delivers.

Dressed for the occasion, starting with the red socks 👠

Style by 🙌

content creator, content creators, social media marketing, digital marketing, content marketing, social media strategist, personal branding, brand strategy, brand storytelling

03/04/2026

Guys… I know people say it’s “just a cartoon”, but the way this is built is something else.

I recently started reading more about storytelling, and it’s actually fascinating how anime is written to make you feel things so deeply.

Not just emotions, but reflections.

The more I watch it, the more I understand why so many people talk about it and why it helps a lot of people, especially teenagers, to go through different moments in life.

And honestly… even as an adult, I feel it.

It brings you back to things you don’t always take time to think about. It makes you question, reflect, and understand differently.

And somehow, it stays with you, and at the same time, it made me reflect on something else.

As we’re building 97° Lab, I’ve been thinking a lot about the people around me. We’re not a huge team, but we share the same values, the same way of thinking, the same energy.

And I think this is what makes everything work.

Not just skills, but alignment.
Somehow, everything connects.

02/04/2026

Most brands don’t fail because of bad content, they fail because there is no foundation behind it 🫠

We see this a lot with startups and early-stage projects.

Branding is often underestimated. People jump straight into visuals, logos, social media… Today, they use AI tools to generate everything quickly.

And yes, it looks good, sometimes 😅 Clean colours, aesthetic fees, “on trend content”… and that's it…it doesn’t translate anything.

But a brand is not just a visual or social media content. It’s the system behind it.

I always think about this moment in the Steve Jobs movie, when he says, “I don’t play instruments. I conduct the orchestra.”

And that’s exactly what a brand does.

It aligns all the départements: product, communication, experience, into one coherent vision.

Because yes, indeed, you can always copy a product. You can copy features, visuals, and even strategy.

But you cannot copy a brand built on a clear philosophy and consistent perception, because you can never fully understand it.

Strong brands invest time in defining what they stand for, how they think, how they speak, how they make people feel.

And only then they translate it into visual identity.
Not the other way around.

That’s exactly how we approach things at 🤍

We actually love working with startups because they bring an idea, sometimes still very raw.

And together, we shape:

👉the brand message
👉the brand DNA
👉the perspective

And only after that, we build the visual and content direction.

Because without this depth, you don’t build a brand, you just create something that looks like one.

30/03/2026

I was scrolling through my gallery the other day: 30,000+ photos and videos of clients, references and n’importe quoi 😅

And I started finding moments that once meant a lot.

small, very simple things…

There was a period when I started paying attention to details, to Little moments around me.

I think I always did, actually. I didn’t give it much importance.

I wasn’t trying to capture anything “perfect”. I never liked static, posed things.

I was just… noticing.
And recording what felt real.

Paris was a big part of that.

In many ways, it shaped how I see things today: creatively, emotionally, even professionally.

So this is just a small reminder.

To notice moments, because sometimes they stay with you longer than anything else.

social media strategist, content creator, personal brand, creative direction, storytelling, digital marketing, lifestyle, Paris, Zurich, visual diary

28/03/2026

Why does scrolling sometimes leave us more tired than relaxed?

I’ve noticed this with both friends and myself.

Especially when we’re already tired or overwhelmed, you pick up your phone thinking you’ll relax for a few minutes… and somehow you end up feeling even more drained.

In fact, it often does the opposite…

Part of the reason is the way we consume information today.

Our feeds are full of micro-information: short videos, quick headlines, small fragments of content that come one after another without pause.

Research on digital attention (including studies often referenced by Microsoft on attention span) shows that this constant flow of fast information can reduce focus and increase mental fatigue.

Then there’s another psychological factor: the negativity bias.

Studies like “Bad Is Stronger Than Good” by Baumeister explain that negative information sticks more strongly in our brains. We notice it faster, remember it longer, and engage with it more.

When you combine these two things:

micro-information + our brain’s attraction to negative content

It’s not surprising that scrolling can leave us feeling exhausted rather than relaxed 🙃

Lately, I’ve been trying small ways to balance this.

Sometimes I rewatch old scenes from movies I love. Sometimes I watch very simple, even slightly silly TV series.
Or I just pick up a book.

Something that lets the mind rest a bit, rather than constantly reacting to the next piece of information.

And maybe that’s also something brands should think about.

Btw, at we are here to help you 🙌

24/03/2026

“They say it’s just a cartoon…”

But honestly, in 20 minutes of an episode, I’ve found more meaning than in many conversations around. I started watching Naruto without huge expectations. At the beginning, I didn’t really get it.

And then slowly… it changed.

Now I’m around episode 200, and almost every episode brings a new realization and honestly, more tears 😖

It touches you very deeply.

What’s also surprising is how your perception of each character keeps changing. Even the “villains”, you start to see them differently, because you begin to understand their story.

And I think that’s what I find the most interesting.

It shows something very simple, but very real: we will probably never fully understand each other.

We don’t have the full picture of someone’s life, their experiences, what shaped them. But maybe the point is not to fully understand.

Maybe the point is to try.
To try to understand why someone acts the way they do.
To look beyond the surface, even when it’s uncomfortable.

Because very often, what we see is just a layer.
And behind it, there is a person who has lived through things we know nothing about.

And this is where empathy comes in.

It makes you realize that being human, feeling deeply, questioning, trying to connect is actually something very valuable.

Something that feels quite rare today.

After watching, I even started reading more about this from a psychological perspective.

And it’s interesting, studies show that storytelling formats like anime can increase empathy and emotional understanding, because they allow people to experience perspectives they wouldn’t normally encounter (see: Mar et al., 2006; Johnson, 2012 on narrative empathy).

And maybe that’s why it hits differently.

Not because it’s “just a cartoon”…but because it reflects thing we don’t always know how to explain.

21/03/2026

Most brands don’t struggle with content, they struggle with differentiation, Because today, content is easy to produce.

AI, templates, trends: everything is optimized for speed.

The result?

A massive volume of technically good content …that looks exactly the same.

This is not a content problem. It’s a strategy problem.

At 97° Lab, we don’t approach social media as a production task. We approach it as a positioning system.

Before anything goes live, we structure the foundation:

- What is the brand’s point of view?
- What does it interpret differently from others?
- What associations should exist in the audience’s mind?
- What emotional response should the content trigger?

Only once this is clear, we translate it into:

1️⃣ Strategy
2️⃣ Creative direction
3️⃣ Content strategy
4️⃣ Visual direction
5️⃣ Narrative consistency
6️⃣ Production

So when clients come to us, they know they are fully supported throughout the entire process.

They don’t have to worry about how their brand shows up digitally, we make sure it’s clear, consistent, and truly differentiated.

18/03/2026

Spring is gradually returning, and you can really feel it in the mountains. ✨

Recently, my psychologist told me, "Not everything needs to be shared right away. You need to live through experiences first, truly feel them, and understand what they mean to you."

I realised that I wasn't doing that.

I was sharing my experiences too quickly, before fully processing the moments.

So now, I’m trying to slow down.
I’m keeping some thoughts to myself at the beginning.

Let's see how it works out.

10/03/2026

Almost six months living in Switzerland… and a few things honestly surprised me 😅

First of all, life here is expensive. Very expensive. But what’s interesting is that you really see what you’re paying for. Things work, systems are organised, and the quality of everyday life is very visible.

Then there are the little “Swiss specifics.”

Taxes are high 🙈
There’s a monthly radio/TV tax, even if you don’t actually have one.

And yes, there’s even an annual tax if you own a dog.

Food, though, is amazing. So many options, and the quality is genuinely very good.

Another thing I noticed: people here are very active. As soon as the weather gets better, everyone is outside: sports, walking, cycling, hiking.

Social culture also feels different from France.

Instead of always sitting in restaurants, people often gather outside in groups to enjoy the sun together.

Recycling is taken very seriously 😅
Sorting cartons, bottles, specific garbage bags… it really makes you rethink how you treat the planet.

And people are kind.

Even if they speak Swiss German, they usually switch to English and genuinely try to help.

One thing that really surprised me: when you register in the city, you even receive civil protection instructions, including information about emergency supplies and bunker shelters.

It’s a very structured way of living.

And slowly, I’m learning to appreciate it ☺️

Adresse

Paris
75016

Téléphone

+33764725547

Site Web

facebook.com

Notifications

Soyez le premier à savoir et laissez-nous vous envoyer un courriel lorsque Anna Ushakova C'est la WE publie des nouvelles et des promotions. Votre adresse e-mail ne sera pas utilisée à d'autres fins, et vous pouvez vous désabonner à tout moment.