The AdForum PHNX Awards

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21/09/2026

🍜 Imagine your favorite Thai dish, missing one ingredient. Then another.

That’s what AIS and Winter Agency (Thailand) served up, literally. E-waste is quietly poisoning the soil and water behind Thailand’s most loved ingredients. So they rewrote real restaurant menus, removing ingredients based on how soon contamination would actually wipe them out.

The result: 250+ partnerships formed almost overnight, and over 1.2 million pieces of E-waste collected so far ♻️

🥉 Bronze, Strategy & Technique - PR

Sometimes protecting the future means taking something away from the present 🌱

15/09/2026

😇 Being a hero doesn’t mean being perfect.

Fundacja YES’s new film follows women with their own everyday flaws, quietly changing other women’s lives through the foundation’s grants. Papaya Films skipped the inspirational-score cliché and went with a warm, familiar licensed track instead, and a script that lets comedy and sincerity coexist 🎬

The jury’s take: fresh, funny, and honestly hard to pull off. Mixing comedy with a real cause without losing the message is rare.

🥉 Bronze, Film - Creative Idea

04/09/2026

🛒 Shopping carts left in parking lots, alleys, sometimes drains, a problem retailers just learned to live with.

Lotus’s and VML turned it around with “Drop Cart Draw”: return your cart, get instantly entered to win a shopping voucher. No lectures, just a reason to do the right thing 🎟️

More carts available, bigger baskets, one decades-old annoyance solved.

🥇 Gold — Strategy & Technique, Direct Marketing

02/09/2026

🔨 That scratch on the wall. That stain on the floor. Not worth fixing properly, but annoying enough to notice every day.

and had a different idea: what if the fix wasn’t a repair, but a redesign? « DIY by IKEA » turns everyday household damage into an excuse for a smart, affordable upgrade, Scandinavian style covering life’s little imperfections, no expensive contractor required 🛋️

🥇 Gold — Print, Press

Sometimes the best fix isn’t hiding the flaw. It’s designing around it.

Sometimes standing out isn’t about adding more. It’s about breaking the pattern everyone else is copying 🍯Cartama’s hone...
27/08/2026

Sometimes standing out isn’t about adding more. It’s about breaking the pattern everyone else is copying 🍯

Cartama’s honey genuinely stands apart, so Creamos decided the packaging should say so too. Instead of leaning on the same visual clichés every brand in the category uses, they took those lines and reinterpreted them into bold, geometric, contemporary patterns. One jar that actually looks like nothing else on the shelf 🐝

🥇 Gold — Design, Brand Identity

24/08/2026

🖼️😬 Remember those infamous DIY restoration disasters? the ones that turn a centuries-old fresco into an internet meme?

VUB bank and MUW / Saatchi & Saatchi took that exact cringe and turned it into a cause. “Treasures” of Slovakia used real amateur restoration fails to make one simple point: good intentions don’t save monuments, professionals do. The campaign invited people to vote for endangered monuments to win a €50,000 grant for real, professional restoration 🏛️

The result? 312% higher engagement than the year before: same budget, way sharper idea 📈

🥇 Gold — Strategy, Cultural Insights

21/08/2026

🎨🎧 78% of Brazilians have never been to a museum. But 80%+ of young people listen to music daily.

and , Brazil’s stock exchange, turned Spotify into an art gallery. Working with , they swapped song covers for masterpieces from the Pinacoteca museum: funk and rap tracks paired with classical paintings 🖼️

QR codes at the museum let visitors listen to the matching songs, narrated by the artists themselves.

880K artwork views on Spotify in 15 days. 55% more ticket redemptions. 25% of visitors were in a museum for the first time 🤯

🥇 Gold — Strategy, Branded Content & Activation

The fastest way to a museum? A playlist. 🎶

31/07/2026

🕶️ You click “Add to Cart.” They flipped it to “Aid to Cart.”

Oversized glasses carry a quiet, uncomfortable association... they’re often used to hide bruises. GlassesUSA.com ( ) leaned into that instead of looking away. On National Domestic Violence Awareness Day, they rebranded their oversized frames as “The Oversized Collection” and promoted it like any normal product drop: social, homepage, email.

But the button didn’t say “Add to Cart.” It said “Aid to Cart.” 👀
Instead of checkout, it led straight to the U.S. National Domestic Violence Hotline 📞

600K+ women reached. 4.8K landing page visits. 150+ hotline calls generated.

🥉 Bronze in Digital

One word swap, and a shopping habit became a lifeline 🕶️

29/07/2026

🏃‍♀️💌 She loved running. Then she stopped.

Not because of injury, or burnout, or losing interest, but because of street harassment. 45% of women runners have experienced it. A third of them quit running outside altogether 😔

Ahead of International Women’s Rights Day, Pavillon Noir ( ) and Hoka ( ) told that story with “A Love Letter to Running”, teasing a new collaboration with Sine Qua Non ( ) built around one goal: safer streets to run on. A first step toward something bigger 👟

🥇 Gold — Digital (Online Films)
🥈 Silver — Strategy & Technique (Copywriting & Storytelling) and Film (Creative Idea)

Some love stories start with loss. This one’s a call to give it back 🏃‍♀️

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