The AdForum PHNX Awards

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31/07/2026

đŸ•¶ïž You click “Add to Cart.” They flipped it to “Aid to Cart.”

Oversized glasses carry a quiet, uncomfortable association... they’re often used to hide bruises. GlassesUSA.com ( ) leaned into that instead of looking away. On National Domestic Violence Awareness Day, they rebranded their oversized frames as “The Oversized Collection” and promoted it like any normal product drop: social, homepage, email.

But the button didn’t say “Add to Cart.” It said “Aid to Cart.” 👀
Instead of checkout, it led straight to the U.S. National Domestic Violence Hotline 📞

600K+ women reached. 4.8K landing page visits. 150+ hotline calls generated.

đŸ„‰ Bronze in Digital

One word swap, and a shopping habit became a lifeline đŸ•¶ïž

29/07/2026

đŸƒâ€â™€ïžđŸ’Œ She loved running. Then she stopped.

Not because of injury, or burnout, or losing interest, but because of street harassment. 45% of women runners have experienced it. A third of them quit running outside altogether 😔

Ahead of International Women’s Rights Day, Pavillon Noir ( ) and Hoka ( ) told that story with “A Love Letter to Running”, teasing a new collaboration with Sine Qua Non ( ) built around one goal: safer streets to run on. A first step toward something bigger 👟

đŸ„‡ Gold — Digital (Online Films)
đŸ„ˆ Silver — Strategy & Technique (Copywriting & Storytelling) and Film (Creative Idea)

Some love stories start with loss. This one’s a call to give it back đŸƒâ€â™€ïž

Running

24/07/2026

📖 In 1996, Laisha changed its layout. It took until 2025 to change it again, and this time, it’s permanent.

Israel’s leading women’s magazine has been published since 1947. Back in 2021, they put a domestic violence helpline on the cover. Powerful, but a single moment. A magazine gets read once and set aside.

Then 2025 brought Israel’s highest femicide numbers on record. So No, No, No, No, No, Yes and Laisha did something different: they printed the helpline (*6724) directly into the spine of the magazine. Every issue, every copy, from now on.

1.25 million copies already carry it. By 2030, an estimated 29 million will. In the first 60 days, calls to the helpline rose 19% year over year 📈

đŸ„‰ Bronze in Print - Press

Sometimes the most powerful design decision is the one you never notice, until you need it.

10/07/2026

đŸŽ¶đŸ«§ A jingle plays. Gorgeous melody, sweet ode to a classic Mauritian dish. And then... burp. Right on beat.

Meet « The Classical Disruptor » 😂 GREY Mauritius took Pepsi’s « Better With Pepsi » platform and did something radio almost never pulls off: made people feel the satisfaction instead of just hearing about it. 8 spots, 8 beloved local meals, each one hijacked by a perfectly-timed burp.

People replayed the ads just to check they weren’t glitching. Radio hosts argued about them live on air. A jingle turned into an actual conversation.

đŸ„‰ Bronze in the brand-new WTF! category

Sometimes the best copywriting isn’t words at all đŸŽ€

Pepsi

09/07/2026

đŸ™đŸŽ€ What if prayer could double as physical therapy?

For people with Parkinson’s, speech is often the first thing to fade. Voices soften, words slow down. Voice exercises can help, but in Thailand singing feels unfamiliar to a lot of elderly patients, and getting to the hospital regularly isn’t always realistic.

So Dentsu Creative Thailand and Vajira Hospital built Praykinson đŸ“± a karaoke-style app that turns daily prayer into vocal therapy. Same exercises patients need, just wrapped in something they already know and love.

đŸ„‡ Gold win — Good Causes, Health

Thailand

08/07/2026

đŸ“œâžĄïžđŸŽ¶ Nobody reads terms of service. Kwai turned theirs into funk hits instead.

đŸ„‡ Gold win — In Strategy & Technique / Copywriting & Storytelling

97% of Brazilians never read the contracts they sign. So BETC HAVAS (Brazil) teamed up with KondZilla, one of Brazil’s biggest funk producers, and rebuilt Kwai’s entire terms of service as 8 original tracks. Every clause, turned into a song.

62% of impacted users listened to at least one track. 70M impressions. On a legal document đŸ€Ż

Great copywriting doesn’t explain, it gets people to actually listen 🎧

01/07/2026

đŸ„ˆ Silver win đŸŽ¶

This one’s a gorgeous piece of work. “Nouvelle GĂ©nĂ©ration” by Circonflex (Canada) tells the story of a QuĂ©bec dairy farm being handed down to the next generation — and instead of just scoring it, they took Hubert Lenoir’s ‘Fille de Personne’ and completely rebuilt it. Re-arranged, re-recorded, Moog bass, distortion, breathing room where the film needs it.

It’s the kind of soundtrack you want to hear again just as much as you want to watch the film again 🐄🎬✹

Best Use of Sound & Music —

16/06/2026

🎄🔕 For millions of people around the world, a silent night isn’t a holiday tradition. It’s something they haven’t experienced in years.

Silent Night transforms a familiar Christmas classic into a powerful reminder of the realities faced by people living through conflict in Mali, Syria, Ukraine, Lebanon and Gaza.

Simple. Moving. Unforgettable.

Congrats to La Caseta and ONG Rescate on winning đŸ„‰ Bronze in Film – Creative Idea at the .

AdForum

15/06/2026

đŸ‘‹đŸ•łïž Say hello to Iceland’s most unexpected influencer.

For ¡Hola!, Pipar\TBWA turned potholes into a cultural phenomenon by sending the endlessly cheerful Nicolas on a mission to greet every “hola” he could find across Iceland.

Proof that a clever insight, a great character, and a little humor can turn an everyday problem into a campaign people genuinely love.

Congrats to the teams on winning đŸ„‡ Gold in Strategy & Technique – Public Relations at the !

11/06/2026

What happens when “someday” becomes “today”? ✹

*For The Life You’re After* captures the moments when ambition turns into action, celebrating the small decisions that move us closer to the lives we want to build.

Congratulations to the teams on winning đŸ„‡ Gold in Film – Direction & Cinematography at the !

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