22/09/2026
People do love to jump straight to the visual bit of branding.
It is easy to see why. Choosing colours, looking at fonts and making a mood board feels like you are finally doing something, and it is much more exciting than sitting there trying to work out what the business is actually built around.
But if you skip that thinking, the visual part turns into another massive guessing game. You choose a colour because you like it, a font because it looked lovely on somebody else’s website and a template because it was the first one in Canva that did not make you want to throw the laptop.
Then a few months later it all feels wrong and you are back changing everything again.
That is why we start the Brand Reset with THINK before we move into CREATE. We need to understand what you want people to know, what makes the way you do things different and how you want them to feel when they find you. Then the colours, fonts, images and ideas have something real to bring to life.
We are not decorating the business and hoping it suddenly makes sense. We are understanding it first, creating from that thinking and then looking at how you actually use it to help the business grow.
The free Brand Reset runs from 29 September to 2 October.
Comment RESET and I’ll send you the details.