26/05/2026
The days of winning at PPC through "secret targeting hacks" are officially over.
With automation handling the logistics, you can't out target your competitors anymore. Here is how you win today:
How to win at PPC today:
1️⃣ Creative is the new targeting. Your hooks and copy filter the right buyers from the wrong ones. Generic creative = generic traffic.
2️⃣ First party data is king. Feed algorithms high-quality customer data, not cheap lead metrics, or the machine will optimise for useless clicks.
3️⃣ The offer beats the setup. A brilliant campaign setup can't sell a mediocre product. A killer offer converts even with basic settings.
Stop tweaking buttons. Start fixing your messaging. 🧵👇