14/10/2022
📷 by : How do you change the perception of an institution? With a reputation for being more focused on the creative side of education and under a new Head, Queens approached us to rebrand the schools’ messaging and awareness and reposition them as the strong academic, top school that they truely are.
Our approach was simple. We got under the skin of the school and used photography, in black and white, to take snapshots of day-to-day life highlighting the breadth of academic activities and oportunities. The prospectus was designed to include some subtle, tactile details such as a singer sewn spine which encouraged people to interact and ‘feel’ the document as well as a deep logo emboss to the cover bringing some gravitas. Further work with the school included a Sixth Form prospectus - which introduced more colour and the school website which clearly followed the rebrand and messaging styles.
To see more of this project visit our website.
