NGSM

NGSM ⚡️Helping small businesses & brands to grow on social
⚡️SM Strategist, Content Creator & Coach

17/04/2024

4 ways influencers help your business ⬇️

⚡️They create sales content that isn’t salesy - people trust them. 4 out 10 millennials say influencers understand them more than their friends!

⚡️You can tap into their highly engaged audiences.

⚡️Work with them long term and you’ll build a strong relationships with their followers to get repeat sales too.

⚡️Influencer marketing in the uk was up by 15% in 2022 to 2023 to £820m. With 33% of Gen Z buying products recommended by influencers in the past 3 months.

Any size of business can work with influencers because influencers come in all shapes and sizes too.

If you want to find out how your business can benefit from partnering drop me a DM 🙂

Brilliant clip of the amazing Miriam Margoyles taken from 🙏

Merry Christmas to my family, friends and brilliant clients! Eat and be merry! 🙌
25/12/2022

Merry Christmas to my family, friends and brilliant clients!

Eat and be merry! 🙌

06/07/2022

Thanks Jess!! It was great working with her to provide some SM direction, content ideas and support to help promote her yoga business and her mentorship programme.
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Want to chat about how to use social to help your business? Need some content planning and development support? Or perhaps you’d like some training? Leave a comment here 👇 or DM me⁠.
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10/05/2021

I love this quote. I find it to be so true and helpful to remember when the negative voices creep in and I’m worrying about sharing my fears with people. But everyone’s different. Everyone has or does struggle with their mental health at some point, worries about talking about it and how to pull through it.

It’s Mental Health Awareness Week this week.
have some amazing advice and resources to help if you’re struggling or know someone who is.

Take some time for you 🙂
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Hey there, Instagram is pushing shops making it easier for people to shop via the app and spend more time there. Restric...
06/04/2021

Hey there, Instagram is pushing shops making it easier for people to shop via the app and spend more time there. Restrictions have meant we're all used to shopping online and using social platforms for inspo and to help us find what we're after. ⁠
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Check out my post to find out what you need to set up and where you can add your shopping tags to make sure you're getting the most out of Insta shopping.⁠
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If you're a product business it's really worth setting yourself up or risk missing out on potential sales. Are you set up yet? If not what's holding you back?⁠
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01/04/2021

I LOVE working with Jules. She's fantastic at what she does and a lot of fun too! She’s a social media consultant and trainer like me. I worked with her to develop a strategy and creative ideas to bring content to life with the aim of raising awareness and increasing reach, engagement and followers across her Insta, Twitter and Facebook profiles. Supporting Jules meant it freed-up her time to concentrate on her clients, expand her business and do what she does best.⁠
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Want to chat about how to use social to help your business? Need some creative styling and ideas? Leave a comment here 👇 or DM me⁠.
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31/03/2021

Have you tried Reels yet? They're seriously brilliant for creative businesses on social. Here's some killer reasons why your business should get involved:⁠
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💪 Authenticity and relationship building - a chance to show a human, less perfect side of a brand which is great for building relationships.⁠
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💪 Priority - they're a relatively new feature on Insta and because of that, they seem to be giving Reels content priority. Meaning more likely to reach more of your target audience⁠
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💪 Longevity - Reels stick around for longer. I've seen views on Reels still increasing up to 3 weeks after posting⁠.⁠
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Wondering what to do and where to start? Drop any questions you have here 👇⁠
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So do you really need hashtags? Some argue no but why not give yourself the best chance of being found? Adam Mosseri, He...
30/03/2021

So do you really need hashtags? Some argue no but why not give yourself the best chance of being found? Adam Mosseri, Head of Instagram has said to use them to help give you the best chance of being found so it's coming from the horse's mouth there!⁠
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Big reasons why you need them:⁠
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👉 Helps your target audience find you when they're searching⁠
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👉 Increases engagement through shares likes comments and new followers⁠
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👉 Great for building your brand and promoting campaigns.⁠
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Some quick tips for what to use: ⁠
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⚡ Look through past posts to see what worked well and keep testing⁠
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⚡ Use ones that are related to your industry and what your brand is about⁠
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⚡ Make them relevant to your post content⁠
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⚡ Stay away from using the that are in the millions - your content will get lost⁠
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⚡ Try to niche down as much as possible - start with those at 500k and niche down from there⁠
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⚡ On Insta you can use 30 per grid post and 10 per story.⁠
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Did you find this post useful? Try saving it for reference later. If you're still wondering what to use ask here 👇 or drop me a DM. Happy to help 😊⁠
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Hello there! 👋 I'm Nicola a Social Media Strategist and creative. I'm pleased to share that I've just set up my own busi...
30/03/2021

Hello there! 👋 I'm Nicola a Social Media Strategist and creative. I'm pleased to share that I've just set up my own business with the aim of helping creative businesses and lifestyle brands to grow on social. ⁠
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As an intro, here's a bit about me (I promise I won't bang on too much!):⁠
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⭐ I spent 20 years working in creative and comms agencies working with big brands like Unilever and EY helping them to creatively communicate with customers and build brands ⁠
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⭐ Upskilled in 2020 via the Advanced Course which involved 350 hrs of 'on-the-job' social media training ⁠
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⭐ Core services; social strategy, brand design, creative content solutions, and training⁠
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⭐ I focus mainly on Instagram but can help with Facebook and Twitter.⁠
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⭐ Passionate about great design and beautiful products⁠
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⭐ Small business supporter⁠
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⭐ Mother of 4-year-old twin boys Buddy and Dexter⁠
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⭐ Born in East London, grew up in Essex, went back to East London for 18 years, and now living in Berkhamsted. I'll always be an East London girl though!⁠
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I'm excited about the future and about working with some lovely new creative clients. ⁠
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Follow me to get tips and helpful advice on how you can use social for your business or if you need help straightaway DM me for a chat😀 ⁠
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