Simon Lily Design

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Simon Lily Design

Simon Lily Design is brand agency that offers bespoke branding and logos. Visit our website to find out more!

We emphasize the importance of storytelling in our brand services and ensure each business we work with has branding as unique as themself.

21/12/2021

4 THINGS TO DO INSTEAD...

As the nights draw in sooner and you're staying in for longer it's very tempting to pick up your phone and scroll. I am very guilty for doing this and before I know it, I'm 2 hours in and none the wiser. The thing is it's so much easier to pick up your phone than do something 'productive' and after a long day you just want something easy to do. These are the 4 things that i like to do instead of going on my phone! Whats yours? Let me know in the comments!

15/12/2021

WEDNESDAY MOTIVATION

We've been pretty quiet on here recently, primarily because of the pre-xmas rush, but also because we've been looking back at the year and what it's held for us. 2021 has been a year of learning, not only from a business perspective but also from a design background. Looking back at where we were a year ago to where we are now is something we are incredibly proud of. Our ideas, ex*****on of design and services, and offerings have evolved from a daring dream to a studio office. The year has been brimming full of highs and lows and it'll be interesting to see what the next year will bring. So here's a post template to mark the occassion of change.

Tell us what your biggest achievement is this year in the comments!

05/11/2021

4 REASONS WHY YOUR BUSINESS ISN'T ATTRACTING CUSTOM

Hello new blog! Yup that's right we're taking the plunge and have started our very own blog, offering tips all to do with branding and business (our two favourite topics!). We noticed that you guys seem to love our top tips, so we wanted to go into a little more detail whenever we make them.

Today's post offers 4 reasons why your business isn't attracting custom.
We're all guilty for having quiet periods and it can be insanely frustrating when these periods prolong. SO, we've wrapped up 4 reasons why this is happening. To read more about it visit our blog *excited squeal*!
Check it out and let us know what you think (link in bio).

03/11/2021

IMPRESSION

First impressions are EVERYTHING! Did you know it takes 7 seconds to form an impression?! That's not exactly a long time. So you really need a strong identity to create an impactful impression within 7 seconds. Below is how we make every second count (and stop the scroll!).

- STRATEGY
We provide an in-depth strategy process at the beginning of our design journey to ensure our design choices engage your audience AND stand you out from your competitors. Each detail brings you closer to being a market disrupting business.

- AUTHENTICITY
Each design decision is created with YOU in mind. We offer client feedback opportunities at each of our design stages so you feel in control of your branding and know your brand is 100% authentic to you.

- COLOUR
We create bespoke colour palettes for each of our client because your colour platte actually says a tonne about your brand. We used red in this picture as an attention holder as it breaks away from the combinations of colour Instagram holds.

- TYPE
In our brand packages we provide bespoke logos that have been edited to fit your personality perfectly. NBU wanted something current, modern, and eyecatching. The lack of space and waveyness of their logo breaks norms and spacing rules to show they're groundbreaking (yup it really goes that deep!).

- PERSONABILITY
We love to get to know the person behind the brand. Knowing you is just as important as knowing the business, so we provide discovery calls at the beginning of our process to break the ice and get to know you!

- IMAGERY
We know that Instagram is all about looks (yes she is a superficial queen), but good quality photos for your website is another great way to show you are not playing as a brand.

- LAYOUT
This might not be an obvious one but the layout of your post/ website will connote if you're organised or if you're a bit of a rule breaker. We create templates for our clients that ensure the layout fits within their values (it really is the little things).

These impressions NEED to count to build a connection and develop trust with your audience. Do you feel impressed? Let us know how your business makes a first impression in the comments below!

27/10/2021

EMOTIONAL CONNECTIONS

What is it that separates an alright business from a great business? Emotion.
Did you know that 94% of consumers stay loyal to a brand that is completely transparent? Yup that's a lot! And that's why your branding needs to be 100% YOU. Projecting authenticity through your branding creates connection and builds a supportive community.
How can you make your business emotionally click with your audience:

- Type
Using a custom type instantly packs personality into your brand. Customising the right type for your values attracts like-minded people and it's a great way to show your pizzazz as a business.

- Brand Marks & Patterns
Looking at our page you've probably noticed that we LOVE adding abstract art elements to our brands. Why? Because it utilizes your colour palette and colour is incredibly emotional. Using your palette playfully is the most obvious way to promote your values (come throughhh colour theory) and separates you from competitors who don't invest visually (p.s. it shows!).

- Voice
Your voice has EVERYTHING to do with your emotional connection. How you talk to people is how they get to know you on a personal level. Use a tone that matches with your values and aligns with your audience (you'll be onto a winner!).

All of these elements are included in our brand packages to capture your genuineness as a business. Check out our packages in our highlights!

Are these elements you don't have yet for your business? We know how to help- contact us via our link in bio!

18/10/2021

BRAND STRATEGY

It's one of our favourite stages of our design process but what exactly goes into our in-depth strategy? Here's a list of what we cover in your brand strategy stage. We delve right into the nitty-gritties of your brand, from your story to your archetype, we lay the foundations for a killer identity to bloom! Each element of our strategy serves to connect with your ideal audience and create a business you've always dreamt of having.

Want to know more? Enquire with us to get chatting!

14/10/2021

TAKE A BREAK FROM YOUR SCREEN

Here's a friendly reminder to take a break from your screen. I find literal HOURS pass before I've moved again and it's not until my back starts aching do I take action and start some inpromtu stretching. But really that's not a break and it's not a planned one either (yes I know it's bad). So this is just a little reminder to get up walk around, grab some water, and get moving (your back will thank me later!).

Orlagh x

13/10/2021

TEXTURES

Ever wondered how a successful brand translates its values? Through textures! Textures are a great way to visually provide a brand experience and promote the brand values. Take for example a swimwear brand, often they use pool water as a brand texture. Why? Because it instantly transports you to those holidays where you bask in the sun soaking up sunlight and can hear the water lapping over those smooth tiles. It gives you a sunshine feeling (who doesn't love being on holiday?!), much like how you'll feel when wearing their products, clever right?!

If that reason hasn't won you over, textures are incredibly identifiable too. They are another way to create brand recognition rather than using your logo again and again. Refreshing and consistent!

But where can they be used? Textures can be used on business cards, websites, social templates, thank you cards and so much more (they're more versatile than you think!).

07/10/2021

AUTUMNAL PALETTES

Today really felt like autumn was well on its way: the leaves are coated in gorgeous amber tones and the air has a hint of frost to it. Autumn is definitely a time for colour variation so we made some colour palettes inspired by our favourite season! Autumn to us is warm orange tones, mossy greens, and sharp clear blues with a splash of purple opulence (a delicious combination!). If you use any of these palettes tag us because we'd love to see what you do with them!

06/10/2021

CONNECTION

Simon Lily is focused on connection & collaboration. Why? Because this power couple builds communities & inspires others.

Grabbing a coffee in your local coffee shop that draws a smiley face on your coffee cup gives you a boost in your day.
Meeting friends in a cocktail bar with quirky cocktails creates life-long memories.
Treating yourself to those earrings whose packaging has been delicately wrapped with a ribbon bow makes you feel expensive.

It's all these little things that build an emotional connection and creates a supportive community. And that is why Simon Lily is so detail orientated in their brand designs. We hone into the small details of your business through in-depth strategy so your branding sparks a connection and builds a community.

A brand is more than a business: it's a lifestyle. Attract your tribe and grow a community you are proud of today: We are taking bookings for November (link in bio)!

21/09/2021

PACKAGING

If you're anything like us you're a sucker for aesthetic packaging (yes we admit our buying habits are based on the appearance of a product. You've caught us in 4K). It's the first real introduction you get to a business in store so it's got to count. Everything you stand for as a business, the nature of the product, and the USP is all wrapped up into one beautifully designed package. That's why it's got to be YOU.

Azad Skin is a female-led skincare brand dedicated to making you feel free in your skin. They use a refined formula packed with natural ingredients that caters to all skin types. We created a minimal look for AZAD SKIN because of its natural ingredients and its pledge to sustainability. Quite the power couple we think!

We LOVE bringing brands to life, so much so that we offer package design in our services. Enquire with us today (Link in bio)!

15/09/2021

LUXURIOUS LONGEVITY

At Simon Lily we design brands with longevity in mind. The internet is constantly moving; filled with the next trends and it's difficult to wear blinkers when they rear themselves. But as with every trend, they arrive as quick as they go: not SUSTAINABLE and not something we believe in. We believe in creating long lasting, sustainable brands that stand the test of time. What's the magic tool? Strategy. Knowing WHO your brand is and WHO you are targeting can transform your brand from confused to confident and something people want to invest in. We offer in-depth strategy-lead design to create authentic brands that last.

Want to know more? Visit our website-link in bio

Address

Bideford

Website

http://www.simonlily.co.uk/

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