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28/11/2024

👀 𝗪𝗵𝗮𝘁’𝘀 𝗖𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗽𝗲𝗿𝘀’ 𝗘𝘆𝗲𝘀 𝗧𝗵𝗶𝘀 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗪𝗲𝗲𝗸𝗲𝗻𝗱?

We’re seeing a shift in what’s hot this Black Friday — and it’s not just about discounts.

But here’s the twist: It’s not just about price cuts. Consumers are gravitating toward premium brands like Dyson, Gtech, Ninja, and Le Creuset.

What’s driving this obsession with quality? 🤔

🔎 We dug deeper and uncovered surprising trends:

➡️ Value Over Price: It’s not the lowest price they’re after — it’s value.
➡️ Proactive Shoppers: They’re already searching before the deals drop.
➡️ Lifestyle Appeal: Appliances are becoming as much about status as function.

So, why are these high-end brands commanding so much attention this BFCM weekend? Are shoppers really willing to invest in quality over cost? 💡

The answers may surprise you.

👉️ Grab the full report here: https://bit.ly/4fYTVOE

27/11/2024

🎁 𝗪𝗵𝗼’𝘀 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗶𝗻𝗻𝗲𝗿 𝘁𝗵𝗶𝘀 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆? 𝗞𝗶𝗱𝘀!🎁

The holiday season is all about giving, and this year, the real winners are our little ones! 🎉

Educational toys have become the must-have gift for children, and Black Friday brings a yearly surge in demand. Brands like Lego and Toniebox are seeing massive growth, proving just how big this market has become.

Thinking of tapping into the educational toy trend? The time is NOW to bring out thoughtful, enriching gifts for kids! 💡

Download the report today to know more: https://bit.ly/4fYTVOE

26/11/2024

🚨𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝘀𝘁𝘂𝗱𝘆 𝘀𝗵𝗼𝘄𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝘁𝗵 𝗼𝗳 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝗮𝗹𝗲𝘀 𝗳𝘂𝗻𝗻𝗲𝗹?

The data is clear: Black Friday shoppers in 2024 are bypassing traditional purchase journey stages. Here's what our research revealed:

🔍 Consumer purchase patterns have fundamentally shifted. Buyers are now jumping straight from awareness to purchase, particularly with established brands they trust.

📈 Business Implications:

✅ Traditional marketing funnels need immediate revision

✅ Brand equity is becoming the primary conversion driver

💡What This Means For Your Q4 Strategy:

- Front-load your brand building efforts
- Position early-access deals for loyal customers
- Optimise your direct purchase pathways
- Focus on trust signals over awareness campaigns

🎓 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

👉 Download the full report here: https://bit.ly/4fYTVOE

22/11/2024

𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲'𝐬 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐚𝐫𝐞 𝐰𝐚𝐢𝐭𝐢𝐧𝐠—𝐚𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐫𝐚𝐛 𝐭𝐡𝐞𝐦?⁠
⁠
Our latest data reveals intriguing consumer trends:⁠
✅ Brand searches now make up 60% of market lookups.⁠
✅ An impressive 75% of these are for electronic brands.⁠
✅ Surprisingly, 1 in 10 consumer searches are focused on toys.⁠
⁠
These insights are just the tip of the iceberg. Get your hands on the 18-page &facts Black Friday Consumer Trends Report and equip your brand with the insights to excel. 🚀⁠
⁠
Download now and take the lead this sale season. Get the report while you still can, right here: https://bit.ly/4fYTVOE

11/05/2022

Come find us in the Innovation Hub at IRX today and tomorrow (11-12 May)

09/05/2022

We will be exhibiting in the Innovation Hub at IRX & eDX on 11 & 12 May at the NEC in Birmingham.

You can register for FREE tickets at: https://bit.ly/3nZNuCw

If you're attending, pop by and say hello :)

21/10/2021

Attending in Lisbon this November? Us too! We’re joining as part of this year’s startup programme. Pop by our booth to say hi, or connect with us through the app so we can arrange a meeting.

01/10/2021

Final day of the TNW Conference. If you're attending, do come and check out our Virtual Booth.

22/09/2021

Customer loyalty is a vital contributor to the success of any business.

That’s why we’ve spent time reading the 2021 Customer Loyalty Report by . Check out these 3 key insights on why customers may love or hate your business.

20/09/2021

Looking for some inspiration?

We spoke with small business owner Daniel Bridgewater the founder of to find out how his e-commerce business survived but also thrived in the past 18 months.

Let us know what you think in the comments!

14/09/2021

Check out this statistic on product packaging from a 2021 Zeitgeist Study conducted by GWI. What kind of packaging is does your small business use? Let us know in the comments below.

25/08/2021

So, you're thinking about starting a small business but have no idea where to actually start.

The first in this multi-part series, this article focuses on refining your business idea and market research. Click the link in our bio for the full article!

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