Beesting Digital

23/12/2022

We're closing for Christmas today, shutting our virtual doors until the 3rd January so the Beesting team can have well-deserved Christmas rest.

We'll be reachable if anything urgent crops up, but if not, we'll catch you in the New Year.

Have a good one 🎄

09/12/2022

After months of planning, our annual Festive Friends events will be kicking off in Bristol and, for the first time, Birmingham, from this week.

📍Birmingham: 8th December
📍Bristol: 16th December

Through Festive Friends, we provide a luxurious, three-course, totally free festive meal for isolated older people in Bristol and Birmingham - alongside mulled wine, gifts, carols, and a special appearance from emergency services and the Lord Mayor.

Bring on Thursday 🙌

30/11/2022

Do professional services have time for content marketing? Probably not. You've got clients to keep happy, leads to chase down, and a horde of competitors nipping at your heels.

But actually, that's precisely why you need content marketing. Content marketing can help you to:

* Boost your brand awareness
* Build your authority and consumer trust
* Help consistently bring in more leads
* Increase your conversions
* Improve your client retention rate

How? By making sure you stand out from the crowd on Google. And yes, that matters in a world where consumers expect you to be digitally savvy. Take financial services: the internet is now the fourth most popular way UK consumers find these services.

Standing out from the crowd means showing consumers how working with you will make them feel. That's right - it's about feelings, not just facts.

Your years of experience and your outstanding credentials aren't unique. Your competitors are all over that too. But how you can make consumers feel, now that's something you can corner the market on.

Find out more on why and how in our latest blog. The links in the comments.

24/11/2022

Before you wind down for your Christmas break, get your 2023 content strategy sorted.

Our Director, Heather, will be sharing all of our content strategy secrets in a FREE webinar, coming to you on Friday 16th December.

Tune in to discover all of our secrets: from learning how to efficiently audit and analyse your data to performing an insightful competitive analysis. From learning how to structure a compelling and powerful content strategy document, to setting KPIs that actually matter for your bottom line (yep, say goodbye to vanity metrics).

One morning packed with actionable insight, that'll leave you ready to smash your content come January. Sign up now 👇

Just before we all wind down for Christmas, how about you get a few big steps ahead with your content strategy for 2023? As my Christmas gift to you all, I'll be sharing all my secrets when it comes to content strategy success: - How to efficiently audit and analyse your own data - ...and your compe...

17/11/2022

It's happening. This coming January.

The Beesting Academy. A new space for aspiring copywriters and content strategists to learn, and for seasoned marketers to upskill 🎉

Our courses will:

✔️ Be interactive and genuinely engaging
✔️ Have a dedicated community for your topic
✔️ Give ongoing support with access to tutors for advice
✔️ Feature industry-specific content, written by experts
✔️ Coursework will be marked by an expert and returned, reviewed
✔️ Have inbuilt momentum: designed to be finished

If you want in on the action with free merch, discount codes and the opportunity to beta test our first two courses, click on the link in the comments to subscribe to our mailing list. We'll catch you in the (virtual) classroom 🤓

19/10/2022

When it comes to LinkedIn, your company page may be looking great, but your personal profile? Maybe not so much.

The truth is, a huge percentage of LinkedIn users are lurkers. Yet leveraging your own profile to build an audience and distribute high value content is a woefully underused tool.

Not only is it key for your personal development – building a is becoming increasingly crucial in B2B – but it can skyrocket the success of your company, too.

Over on the Beesting blog, we looked at the power of LinkedIn personal profiles, while also compiling the best hashtags for getting your content seen.

Personal development, management, marketing agencies and sector-specific for SaaS, legal, finance and more – find ‘em all in the link in the comments.

13/10/2022

Bouncing back is usually a good thing, but not when it comes to website traffic.

Having a high bounce rate (the number of people who land on your website but don’t go further than one page) can come down to a few technical problems. If you have a slow loading speed or broken links, these issues need to be sorted.

But there’s one main thing that will either draw in visitors or drive them away:

Your content.

Killer content is the key to keeping people on your website. If you provide them with valuable, engaging content that is easy to navigate, you build trust and keep them coming back for more.

In our latest blog, we've broken down 6 simple ways to reduce your site's bounce rate. If you want to check it out, the link is in the comments.

10/10/2022

Can you help us gift 60 isolated older people a heated blanket this Christmas?

Every year, Beesting Digital runs and fully funds Festive Friends, a luxurious 3 course meal for isolated older people in Bristol and Birmingham.

This year, things are different. Rising energy costs mean that many older people are facing a cold, dark winter, where they may not be able to stay warm.

To help them reduce their heating bills, we want to give each of our 60 guests a heated blanket. These cost significantly less to switch on than their heating, and could make a huge difference to their comfort and health over Christmas.

We are aiming to raise £3600 to buy 60 safe and good quality heated blankets. Every penny raised will go towards this purchase, and any extra will be spent on mulled wine and crackers for the tables.

If you can help by donating, please find the link to our GoFundMe in the comments. Thank you!

06/10/2022

Pillar based marketing: a way to impress both the search engines and the actual humans reading your content, in one fell swoop.

Yep, it’s possible. And what’s more, it’s effective. Pillar based marketing acts as both the basis of a successful content marketing strategy, while simultaneously being one of the best website structures for SEO.

Relying on the creation of interconnected layers of content, providing different levels of depth and insight to all of the nooks and crannies of one subject – your content pillars – pillar based marketing asserts you as an authority and pleases people and robots alike.

In our latest blog, we’ve covered what pillar based marketing is, why it matters, and how it could help you nail Google’s Helpful Content algorithm. Check it out in the comments.

26/09/2022

What is Google’s main objective?

To satisfy user intent.

Understanding the why behind someone’s search query is essential for optimising SEO content writing. Once we have this knowledge, we can bolster our content strategy to align with what our audience is searching for.

By developing landing pages that directly fulfil the needs and wants of our target audience, we can (a) dramatically sweeten conversion rates, (b) reduce bounce rate, and (c) improve visibility on SERPs. And that's just to begin with.

Our latest marketing tool to add to your kit is a piece on the 4 main types of search intent and why they’re essential for SEO.

16/09/2022

Freelance writers, do you think agencies always treat you fairly?

As an agency ourselves, we'd love that answer to be a resounding yes. But we know that's not the case - particularly since all of our employed team are former freelancers themselves.

We want to be different. But to do that, we need your help.

Our questionnaire is designed to bridge the gap between agencies and freelancers, helping us to understand your needs and, hopefully, to guide other agencies in forming better partnerships with freelance copywriters.

All answers will remain anonymous, and will be used solely to create a report we'll share on our site and socials. All new respondents (please don't retake the survey if you've already done it; it'll skew the data) will also be entered into a draw to win £100 in Amazon vouchers.

If you're interested, the link is in the comments. Thank you!

09/09/2022

RIP ❤️️