23/07/2026
đĄ Marketing Fact #5 â Authenticity Beats Perfection
One thing Iâve noticed is that many business owners delay posting because theyâre waiting for everything to look âperfect.â
The reality is that customers arenât expecting a TV advert. They want to see the real people behind the business, the quality of the work, and what itâs actually like to work with you.
Sometimes a simple video filmed on your phone will build more trust than a highly polished advert.
Do you think customers value authenticity over perfection, or do you think production quality matters more?
Iâd love to hear your thoughts.
Hopefully this gets a conversation going rather than feeling like an advert.