Persona Agency

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Persona Agency Leading Content Marketing and Web Agency based in Birmingham specialising in content, strategy, planning, digital and web design services.

A brilliant way to kick off a new client partnership.This week, Ben and Holly headed out to meet the team behind Warwick...
19/05/2026

A brilliant way to kick off a new client partnership.

This week, Ben and Holly headed out to meet the team behind Warwickshire’s largest independent tile supplier, home to the region’s largest tile and flooring showroom.

And what a place.

From vast warehouse stock to beautifully curated showroom displays, it was clear straight away that this is a business with real substance, expertise and ambition.

We’re delighted to be supporting them with the next stage of their growth, including:
➡️ A stronger online presence
➡️ A brand-new website
➡️ Clearer digital marketing activity
➡️ A platform that better reflects the scale and quality of the business

There’s plenty to get stuck into, and we’re really excited to help bring it all together.

A fantastic new win for Persona, and the start of a very exciting project.

We don’t take 5-star reviews lightly.They’re not just nice words. They’re a reflection of trust.Trust that we’ve underst...
14/04/2026

We don’t take 5-star reviews lightly.

They’re not just nice words. They’re a reflection of trust.

Trust that we’ve understood the brief.
Trust that we’ve delivered something that works.
Trust that we’ve made a difference.

A few themes come up again and again in what our clients say:
⭐ we take the time to properly understand their business
⭐ we bring ideas that move things forward
⭐ we deliver work that’s practical, not just polished
⭐ we’re easy to work with, even when things get busy

That last one matters more than people think.

Because good work rarely happens in isolation. It comes from collaboration, honesty, and a shared focus on getting results.

To everyone who’s taken the time to leave a review, thank you. It genuinely means a lot to the whole team.

And to those we’re working with now, or about to, this is the standard we hold ourselves to every day.

If you’re curious what that might look like for your business, we’re always happy to have a conversation.

08/04/2026

Stop doing random acts of marketing.
Start doing intentional acts of growth.

A plan beats panic.
Clarity beats chaos.
Direction beats distraction.

The DNA Blueprint gives you the structure you’ve been missing.

➡️ Book your discovery call: https://cstu.io/9f48d0

Traffic is not the same as performance.We see this all the time.Businesses investing in SEO, ads, or social.Driving peop...
02/04/2026

Traffic is not the same as performance.

We see this all the time.

Businesses investing in SEO, ads, or social.
Driving people to their website.

But with no real idea:
➡️ What visitors are doing
➡️ Where they drop off
➡️ What actually leads to enquiries

Without analytics and measurement, your website can’t improve.

It just sits there.

A second opinion changes that.

Message “audit” to find out more.

Here’s a simple test for your marketing message:If someone described your firm in the pub…would they get it right?Or wou...
31/03/2026

Here’s a simple test for your marketing message:
If someone described your firm in the pub…
would they get it right?
Or would they mumble their way through something vague?

If your message isn’t clear enough for normal humans,
it won’t land with clients either.

The DNA Blueprint sharpens your story so it passes the pub test every time.

➡️ Book your discovery call: https://persona-agency.com/dna-blueprint-marketing-strategy/

26/03/2026

Most business owners think their website problem is how it looks.
In reality, it’s usually much simpler, and more important than that.

It’s clarity.

If someone lands on your website and can’t quickly understand:

➡️ Who you help
➡️ What problem you solve
➡️ Why they should trust you

They won’t stick around.

Not because your business isn’t good.
But because your website isn’t making it obvious.

We see this every week.

And the frustrating part is, it’s fixable.
Sometimes you just need a second opinion to see it clearly.

If you’d like a fresh perspective on your website, feel free to message us or view our website here: https://cstu.io/2d6e4a

24/03/2026

If you only fix one thing in your marketing this quarter, fix this:
👉 Your audience definition.

Get crystal clear on who you're speaking to and everything improves:
✔️ Message
✔️ Lead quality
✔️ Content relevance
✔️ ROI
✔️ Team confidence

That’s why audience clarity sits at the core of the DNA Blueprint.

➡️ Ready to sharpen yours?

Book your discovery call: https://cstu.io/ab0deb

“𝗢𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲.”Whenever we hear that, we know there’s a marketing problem waiting to be solved.Because ...
17/03/2026

“𝗢𝘂𝗿 𝘁𝗮𝗿𝗴𝗲𝘁 𝗺𝗮𝗿𝗸𝗲𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲.”
Whenever we hear that, we know there’s a marketing problem waiting to be solved.

Because the businesses that grow fastest are usually crystal clear about who they serve best.

They know:
➡️ Which clients are most profitable
➡️ Which projects are most enjoyable
➡️ Which problems they solve better than anyone else

That clarity becomes their 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗲𝗿𝘀𝗼𝗻𝗮.

And it changes everything.

Messaging becomes sharper.
Marketing becomes more efficient.
The right clients start finding you faster.

A buyer persona is essentially a research-based profile of your ideal customer, built from real data about their needs, behaviours, and motivations.

If you haven’t revisited yours recently, it might be time.
We put together a practical guide here:
👉 https://persona-agency.com/blog/ideal-client-personas/

27/02/2026

What we actually review in a website audit

We don’t just look at how a site looks.
We review the whole picture, including:
➡️ Technical setup and performance
➡️ Content and messaging clarity
➡️ UX and user journeys
➡️ Mobile and responsiveness
➡️ SEO and visibility
➡️ Trust signals and credibility
➡️ Analytics and measurement

A proper second opinion looks at how everything connects.
That’s where most opportunities are hiding.

Comment “audit” and we’ll send the details, or click the link to get started: https://persona-agency.com/website-audit/

Most SME websites don’t have a design problem.They have a clarity problem.When someone lands on your website, they are a...
16/02/2026

Most SME websites don’t have a design problem.
They have a clarity problem.

When someone lands on your website, they are asking one thing.
“Can you help me, and can I trust you?”

If the answer isn’t clear in the first few seconds, they leave.
Not because your site looks bad.
But because it doesn’t explain:
➡️ Who you help
➡️ What problem you solve
➡️ Why you’re credible

This is one of the first things we look at when we give a second opinion on a website.
Because clarity converts far better than creativity.

Find out why your website isn’t converting.
https://cstu.io/c3663f

Address

Trinity Point, New Road

B633HY

Opening Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 13:00

Telephone

+441216301154

Website

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