Jo Higgs Creative

Jo Higgs Creative Hi I’m Jo, an experienced award winning graphic designer specialising in branding and logo design.
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I also support businesses with their ongoing marketing design needs. My job is to help your brand stand out so you can attract your dream clients.

I love working with brands like That Little Bookshop ; this bookshop is a community hub where people can come together....
25/09/2026

I love working with brands like That Little Bookshop ; this bookshop is a community hub where people can come together. It's so much more than just a shop that sells books.

Since I created the shop's brand identity, Cassie and I have continued to work together to create all sorts of fantastic merchandise and marketing materials.

I always talk about how you ‘build’ a brand layer, upon layer, and this is a great example of that. When I saw these beautiful images of the shop taken by I was delighted. It’s another important layer in the construction of That Little Bookshop's branding. Photos can say so much, so quickly, and the way you make people ‘feel’ about your brand is so important.

Here you can see Shelley has created such beautiful ‘storytelling’ (no pun intended: )

If you live anywhere near Stafford, you must visit the bookshop and If you are looking for storytelling photography in Staffordshire, Gloucestershire, Derbyshire, or Shropshire, do check out (product photography also available).

Jo

Looking for help with your business brand Identity? Get in touch and we can have a free initial chat about how I can help.

If you are looking to get some help from a ‘real life’ designer, you are in safe hands with me. Experience, education, a...
24/09/2026

If you are looking to get some help from a ‘real life’ designer, you are in safe hands with me. Experience, education, and a strong focus on communication is what I bring to all my projects.

If I tick all your designer boxes, and you’d like to work with me, you can message me here, or head to my website to see a bit more. I am always happy to answer any questions you may have.

Jo

Here’s what’s included in my Level up package:Preparation:-Personalised Consultation: A Zoom/phone call, or in-person me...
21/09/2026

Here’s what’s included in my Level up package:
Preparation:
-Personalised Consultation: A Zoom/phone call, or in-person meeting to dive deep into your brand’s vision and goals.
-Carefully Crafted Branding Questionnaire: This gives us real strategy behind the design.
-A thorough exploration of your business, industry, and what sets you apart from the competition.

Deliverables:
-Logo Suite (never one logo): A selection of logos in two colour ways for flexibility of use across your brand.
-Final Logo Design Files: Supplied as JPEG, PNG, Ai, PDF and SVG, for all your digital and print needs.
-Colour Palette: with colour codes (HEX, CMYK, and RGB).
-Tailored Font Pairing Suggestions: Fonts chosen to complement your brand’s unique style.
-Bespoke Assets: Multiple Illustrations or shapes to add visual interest and elevate your brand’s marketing materials.
-Comprehensive Brand Guidelines Document

This gives you a tool kit you can use as the basis of your branding going forward, keeping you consistent and looking professional.

Sound like what you are looking for? Let’s work together on turning that vision in to a reality.

Jo

This testimonial means so much to me, as it’s so honest and generous. I met Erin of through the community, where she...
18/09/2026

This testimonial means so much to me, as it’s so honest and generous.

I met Erin of through the community, where she's always stood out as someone full of warmth, humour, and personality (and usually a great pair of dungarees!).

When Erin asked me to create a new brand identity for BizzyBee to celebrate six years in business and a milestone birthday, I was absolutely delighted.

The brief was an exciting one: create something fun, colourful and completely aligned with her supporting creative freelancers. A 'Bizzy' logo suite and a bold rainbow palette was created with honey yellow and bright pink as core colours. I designed a bee icon that doubles as a smile and created a suite of hand-drawn illustrations to bring even more personality to the brand.

If you are looking for new branding that fits your business now it has evolved, I would love to help.

I offer a free discovery call. No commitment, just a chance to find out more about each other, and see how I can help.

Jo

How I communicate effectively:-I make my clients feel at ease so they can ask as many questions as they need to before w...
16/09/2026

How I communicate effectively:
-I make my clients feel at ease so they can ask as many questions as they need to before we start.

-I ask the right questions to make sure we get the business strategy right.
-I make it clear from the start with my packages, what is included, down to how many amendment rounds we have.

As we go:
-I keep clients up to date on design developments at every stage.
-I set realistic time frames so that I often deliver things quicker than expected.
-The design process is collaborative. I am here to work WITH you. Feedback on changes with no fear.

If you are looking to work with a designer who values great communication. Get in touch, and I let’s arrange a free initial chat.

Jo x

Here’s what’s included in my 'Level Up' Package.Preparation:-Personalised Consultation: A Zoom/phone call, or in-person...
14/09/2026

Here’s what’s included in my 'Level Up' Package.
Preparation:
-Personalised Consultation: A Zoom/phone call, or in-person meeting to dive deep into your brand’s vision and goals.
-Carefully Crafted Branding Questionnaire: This gives us real strategy behind the design.
-A thorough exploration of your business, industry, and what sets you apart from the competition.

Deliverables:
-Logo Suite (never one logo): A selection of logos in two colour ways for flexibility of use across your brand.
-Final Logo Design Files: Supplied as JPEG, PNG, Ai, PDF and SVG, for all your digital and print needs.
-Colour Palette: with colour codes (HEX, CMYK, and RGB).
-Tailored Font Pairing Suggestions: Fonts chosen to complement your brand’s unique style.
-Bespoke Assets: Multiple Illustrations or shapes to add visual interest and elevate your brand’s marketing materials.
-Comprehensive Brand Guidelines Document

This gives you a tool kit you can use as the basis of your branding going forward, keeping you consistent and looking professional.

Sound like what you are looking for? Message me, and we can get you booked in for a free discovery call.

Jo

We are back! Our next meet-up is September 23rd.Space is limited, so PLEASE DO BOOK via the link below. This is NOT a wo...
11/09/2026

We are back! Our next meet-up is September 23rd.

Space is limited, so PLEASE DO BOOK via the link below. This is NOT a women’s only space, all are welcome.
https://www.eventbrite.co.uk/e/stortford-social-tickets-1999915640517

Venue: Green Dot Café, Bishop’s Stortford. Come for a delicious breakfast, cake or simply a coffee (in my opinion, the best in town).

We look forward to seeing you there.
Jo & Erin
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If you are new here, I’m Jo, a local graphic designer. Alongside Erin, a local photographer, we’re creating a welcoming free space for freelancers to come together, connect and feel part of a community. No format, no official intros. Just a meet-up for freelancers. Hope to see you there.

Hi, I'm Jo, an award-winning Graphic designer based in Hertfordshire. I do a range of marketing design work for clients,...
09/09/2026

Hi, I'm Jo, an award-winning Graphic designer based in Hertfordshire.

I do a range of marketing design work for clients, from brochures to bookmarks and everything in between!

I specialise in branding identity design and logo design for small businesses.

I LOVE what I do, and I’m very keen on building relationships, collaborations and helping other small businesses grow.

If you’d like to know more, why not have a look through my highlights or visit my website link in bio.

I would love to know a bit more about you. Please do say hi in the comments and let me know about you and your business!
Jo x

PS: I currently have a free download if you need help getting your branding fundamentals right. It can be found over at joannehiggs.co.uk/freedownload

A couple of years ago Linda came to me through Louise for a new brand identity for her business.Linda had been a succ...
04/09/2026

A couple of years ago Linda came to me through Louise for a new brand identity for her business.

Linda had been a successful self-employed midwife for some years and she was developing a new programme for self employed midwives. With this in mind we created a logo suite in her well-respected name, ‘Linda Lilwall’.

Fast forward a couple of years, Louise has the website up and the programme is proving to be a big success.

Linda came back to me; she loved the logos and branding we had created, but the business had evolved, and she wanted me to create logos in name of the programme as well.

It was important we kept all the bespoke features I created the first time; the winding leaf and the curve of the connected letter ‘a’ were all symbolic and helped to keep the logo unique and memorable.

Linda now has the new logo files that fit seamlessly into her existing branding. Allowing her to quickly update where needed.

As always, I supplied Linda with a selection of logos, in two colour ways in various formats so she has everything she needs to implement it on all channels of her marketing - with the help of Louise.

Could your business use a little update? Let me know and let’s see if we can get you ‘unstuck’ too.

Jo

Address

Bishop's Stortford
Bishop's Stortford

Telephone

+4477540973288

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