Jordan Sky Socials

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Jordan Sky Socials

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Social Media Manager | Virtual Assistant | Organic Strategist.

🫶🏻 I run socials for businesses and brands who do things differently.
📍South Coast
Let’s chat 👇🏻

09/10/2026

Me and my clients are having a GREAT time over here. 🤭😆

29/09/2026

Not every piece of content needs to take you 3 hours and half your soul to edit.

We are seeing content being churned out constantly with the fast rise of AI, whilst also seeing incredibly high level content from creators and brands who seem to have full production teams behind every post.

It can make you feel like your whole life needs to be consumed by creating, editing, tweaking, improving, rewatching, criticising and then repeating the whole cycle again and again.

Truth be told, that is not sustainable.

I’ve had a little intervention with myself, because I knew my editing process had become way too heavy. The content was good, but the overthinking was making everything take far longer than it needed to.

So I dragged myself kicking and screaming, set a 20 minute timer, left perfectionism at the door, and gave myself permission to just get the job done.

Was every piece of content finished in 20 minutes? Absolutely not.

Did I get so much more done because I stopped spiralling over every tiny detail? Yes.

Social media matters, good content is important and strategy is an absolute must have.

But it is also just social media, and finding a way to show up that feels sustainable for you is just as important as creating content that looks good.

If you’re a business owner who wants a library of high quality social media content without onboarding a full social media management service, I have space for one more content shoot in November. 🫶🏻

Message me “SHOOT” and I’ll send you some details!

08/07/2026

How do I explain that THIS is my ideal client?🤭😆

Trusting who you hire for your social media and just simply letting them do their job is the best way for you to grow on social media, by the way. 🥰

26/06/2026

It’s my birthday!🥳 I’m taking some time offline to celebrate in the sunshine and will be back in office on Tuesday 30 June!

I hope you’re all coping okay in this heat and I look forward to catching up when I’m back. 🥰

25/06/2026

I used to think holidays just weren’t really my thing… then I discovered the power of rest. I’m still trying to figure out how to incorporate rest into my life, which is funny, because resting feels like a wild thing to find difficult.

I’ll get there eventually🤭😂

20/06/2026

I was going to test Instagram’s new carousel caption update on a carousel about Instagram’s new carousel caption update, but their gradual rollout said nope 😂

So instead, we’re doing this the “old fashioned” way.

You can now choose between one caption for your whole carousel, or separate captions for each individual slide, which could be really useful when you want to add extra context at specific points in your posts, without turning one main caption into an essay.

I can see this working really well for educational content, tutorials, case studies, client results, product information, storytelling, behind the scenes posts and photo dumps that could use a little more explanation to guide your audience as they swipe through.

Used properly, this could support carousel posts to hook your audience in for longer, making your content feel easier to follow and even more valuable to consume.

My take?

Use it if it adds clarity, have a play when it pops up on your account, but do not feel pressured to use it every time.

Your carousel should be strong enough on its own, this just gives you a little more room to further guide your audience through your posts.

Will you be testing multiple captions when you get the update?

19/06/2026

Instagram just gave us a great little strategy update, so let’s talk about it.

You can now reorder your grid, which means your content is no longer fixed in the order you posted it in.

Will this magically fix weak messaging or content with no purpose behind it? Absolutely not.

Can it help you present your strongest proof, offers, educational posts and best performing content in a way that makes more sense for new people landing on your profile? Absolutely.

To try it:

1. Go to your profile
2. Tap and hold one of your posts
3. Tap “Reorder grid”
4. Play around with the order
5. Go back to your main profile and refresh it once

I’ve had a little reshuffle on mine and I’m so much happier with how it looks!

Will you be reordering yours?

17/06/2026

If you do one thing on Instagram today, check your name! NOT your username, your actual name.

This is one of the quickest ways to improve your Instagram SEO because it gives the platform a clearer insight about who you are, what you do and when to show your profile in search results.

It is such a tiny change, but it can make a huge difference to how easily the right people can find you.

If you aren’t sure where to start, think about what your ideal client would actually type into the search bar if they were looking for someone like you, then make sure your name gives Instagram those clues.

Swipe for more tips on this! Simple, but so effective.

Go and check your name and let me know what you change!

12/06/2026

Strategy over volume, every single time.

I will absolutely die on this hill because so many businesses are convinced they need to post every day to be seen, when in reality, continuously churning out meaningless content is a panic response when you aren’t sure how to show up effectively on social media.

What actually matters is having a strong strategy, clear branding, high quality content and consistently showing up intentionally.

Take my carpentry client as proof. This was a tiny account with a very small audience. We only posted twice per week, but it was enough, because every post was strategic and intentional.

His content started gaining serious local attention because It was built around a concrete strategy, simple but effective branding, and high quality visuals from our content shoot together.

Bam, his social media took off!

This is exactly why strong social media strategy and content shoots are so important. We are creating a bank of intentional, high quality content that can be shaped around your brand, your ideal audience and your goals.

You do not need to post every day and burn yourself out, but there does need to be purpose behind what you post.

If your business needs a bank of strong, strategic content, message me “SHOOT” and let’s chat!

10/06/2026

AI is getting out of hand and people are getting lazy with it!

I’m not saying I write every strategy and piece of content from scratch with a candle, a quill and a dramatic ocean view, because I DON’T.

I, along with most social media managers and business owners I know, use AI to support our work in one way or another.

The difference is whether you are using it strategically as a tool, or letting it completely run wild on your business and weaken your authenticity, opinions and unique flair.

Your audience can absolutely tell when your caption has been ripped straight from ChatGPT or Claude without a second glance. It probably includes one or more of these AI don’ts, and likely has not an ounce of your personality or authentic brand voice left in it.

It is no coincidence that you suddenly write all of your posts and captions using the same formats, words and patterns as every other professional in your industry. Sorry for the hard truth!

Absolutely use AI to help support your work in an effective way, but please don’t let it completely obliterate what makes you, YOU.

Your audience needs your real, human lived experience. They need what makes you unique, your journey, your humour, your context and all of the things that make your business undeniably the RIGHT choice for them.

Only YOU hold the power to gain their trust wholeheartedly, and if you don’t even trust your expertise without AI, then how on earth will they?

In a world that’s constantly churning out meaningless AI drivel, let’s remember why we do what we do, and how to successfully operate our businesses with the support of AI, but without it completely taking over and turning everyone off.

Have I missed anything from this list? What instantly turns you off about AI?

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Bournemouth

Website

https://linktr.ee/JordanSkySocials

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