Fruit Marketing

08/03/2026

Today, on International Women's Day 2026 we’re celebrating the incredible, talented women we work with and have learned from over the years — women who have shaped our growth, inspired our thinking, and challenged us to do better.

But this year’s theme, , also encouraged us to look closer to home, at the unsung heroes behind Fruit Marketing’s journey.

As three women leading a growing business, we are only able to invest our time, energy and passion into Fruit because of the women who consistently .
💛 The women who step in without hesitation.
🙌 The women who pick up the pieces so we can build something bigger.
🌱 The women whose support allows Fruit Marketing to grow and thrive

Our wonderful mums.

They are there helping to juggle school pick-ups & school holidays, ferrying children from A to B, helping to keep home life flowing, and cheering us on every step of the way....with the kettle always on! Their support for our families is part of the quiet backbone that has allowed Fruit Marketing to grow over the past seven years.

Today, we honour them and all the women who give so much of themselves so others can rise.
Happy International Women’s Day. 💜

22/12/2025

As we head into Christmas, we want to say a big, heartfelt thank you to our amazing clients, partners and suppliers 🧡

Thank you for trusting us, supporting us, collaborating with us and sharing the journey.

From our small but mighty team of three, to all of you, we’re so grateful to work with such brilliant people.

Wishing you a joyful Christmas 🎄, plenty of time to rest and recharge ✨, the happiest start to the New Year 🥂

Here’s to a fabulous 2026, we can’t wait 🍾🍊

With thanks and festive wishes
Team Fruit 🧡

🍊
✨ 🎄 🥂

20/12/2025

✨🍾 A pretty perfect way to toast the end of another brilliant year 🍾✨

Our Fruit Christmas 'do' took us to the Cary Arms, shared with our partners in life and filled with gorgeous food, lovely company , a spectacular Devon view (once the rain cleared) and plenty of laughter 😂.

It also gave us a moment to pause and reflect. Somehow (how did we miss this?) Fruit Marketing quietly turned six back in October 🎂

Six years of being a small but mighty core team of three, supported by an incredible network of trusted experts, all pulled together to build tailored, thoughtful marketing, crafted around our clients’ needs.

Feeling grateful, proud, and excited as we continue going from strength to strength into 2026 💪✨

Here’s to the people, the partnerships, and the fun along the way 🧡🥂

🍊

16/12/2025

Another fabulous Brand Photo Shoot day with Poppy Jakes Photography, for our client Affinus Ltd. 📸✨

We had such a great (thankfully sunny) day capturing brand imagery that truly reflects who Affinus are and what they stand for. In today’s marketing world, strong photography and video are more important than ever — they help your audience feel your brand before they even read a word.

Poppy is brilliant at what she does, but just as importantly, she makes shoots easy, relaxed, and fun. That calm, friendly energy makes all the difference and really shows through in the final images.

Big thanks to Poppy Jakes Photography for another fantastic shoot, and to Affinus Ltd for trusting us with their brand story 💛

Good visuals aren’t just content — they’re an investment in your brand.

30/09/2025

What do you know about AI?

Last week, Rachel, Jo and I attended the eCommerce Expo and Technology for Marketing in London.

We make this trip up to the Big Smoke every year to immerse ourselves in everything that is new and exciting in the world of technology for marketing and eCommerce. It’s a chance for us to indulge in our passion for learning and spend two days swotting up ready for the year ahead.

This year’s focus was AI. It’s a subject on the tip of everyone’s tongue and with more people confidently adopting technology to assist them with everyday life and working practices, it’s only going to become more all encompassing in the next few years.

Ahead of the conference, we considered ourselves reasonably knowledgeable AI Intermediates. We could certainly talk around the subject with our clients, but we definitely had gaps in the practical and compliant implementation of AI, and in evidence to support the level of efficiency these systems created. We, like many people, also had concerns about how to move forward with AI when consumers are seeking human connection and personalisation from the brands they choose.

Could AI now be good enough to help businesses find their communities, build deep and lasting relationships with their customers, and deliver measurable conversions in a cost-effective way?

With hundreds of exciting and informative talks from thought leaders, market research companies, agencies actively working in the space, and big brands making waves with AI, this was our opportunity to listen, learn and consolidate our own thoughts and position on the subject.

LLMs, GEO vs SEO, Generative AI, Agentic AI, Custom Agents, Compliance and Privacy, Automation Systems, the list of acronyms and buzz words is endless. Some elements were easy to follow and will be relatively straightforward to integrate into our strategies. Others feel like concepts from a futuristic sci-fi film.

However, perhaps the most important take away for me, and one for those technophobes reaching for their tin hats is... AI is here and it is here to stay.

This is going to be one of the most comprehensive shifts in human behaviour ever seen. There is no point in shying away from it now. It’s time to adopt, accept and embrace the technologies that can support our journey through this crazy life. But we must always remember…

- We set the rules, we control the prompts. AI may enhance productivity, but it can never generate innovation.

We are really excited to bring our consolidated thinking on AI back to our clients and start implementing programmes in the coming months that will impact their marketing outcomes and help them connect with their customers in more interesting, efficient, and effective ways.

But we don't want to stop there. We want to keep the conversation going, continue to learn and share our knowledge so that our local and regional businesses can thrive in this new AI world. Watch this space.

16/09/2025

Another fantastic trip to the Turtle Tots Development Days last week where, not only did Rachel McClure and I (Liz Ruffles) have the pleasure of presenting as part of the Turtle Tots team, but we also got to meet 'Twinkle', get a crash course in posting reels (every day is a school day), hear first hand the impact that the Turtle Tots Splash Now campaign has on families who have been affected by Meningitis, share a meal and a dancefloor with some of the most inspiring small business owners on the planet, and even deliver a spectacularly awful rendition of Girls Just Want To Have Fun on the karaoke. What a day!

We've been working on a very important project with Turtle Tots for the past 12 months, so we were super excited to share the latest updates with their Franchisees from across the UK, Ireland and the UAE.

It's almost impossible to believe that this was our 5th Turtle Tots Development Days after partnering with their lovely business in 2019. Since then, we have delivered an 'inhouse' style marketing management service for the brand and their Franchisees. Over the past six years we have been responsible for developing core marketing infrastructure and delivering strategic projects with the latest being one of the biggest so far. We can't wait to tell everyone all about it 🤫

Thank you Caroline Sparks and Gaby Lixton for continuing to welcome us into your team and for hosting another super fun and informative Development Days.

15/07/2025

Last chance to vote for our friends Gymboree Play & Music UK in the National Children's Activities Awards!

https://whatson4kids.co.uk/awards/vote

Just 1 day left to vote, Gymbo families! 🗳️💛

We’re so proud that Gymboree Play & Music has been nominated in multiple categories for the 2025 National Children’s Activities Awards – the biggest and most respected awards in our industry! 🏆

A huge THANK YOU to our wonderful families and members – your support means everything to us!

And a big shoutout to our amazing nominees:

✨ Jennie – Gymboree Play & Music Solihull
✨ Shona – Gymboree Play & Music Tunbridge Wells
✨ Polly – Gymboree Play & Music Bristol
✨ The whole team – Gymboree Play & Music Hampstead

Each of these incredible leaders has been recognised for Most Loved Activity Leader in their region – and we couldn’t be prouder! 💫

📢 Voting closes tomorrow, so if you haven’t already, please take a moment to support us. Every single vote helps and keeps us doing what we love!

👉 Tap the link in the comments to cast your vote – be sure to expand all the sections and vote in every category! 😄

Let’s go, Gymbo community, let’s finish strong! 🎉



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🔍 GymbotheClown GymboreePlayandMusic BabyclassesUK ToddlerclassesUK SensoryplayUK Musicandmovementclasses Earlyyearsdevelopment Playbasedlearning

24/06/2025

Please vote for our lovely friends Gymboree Play & Music UK in the National Children's Activities Awards, they're in lots of categories!

Please Vote 😀
It’s voting time in the National Children’s Activities Awards 2025! In their 19th year, these awards are the most prestigious and longest-running awards in the children’s activities sector.

Once again we’ve been nominated in lots of categories and we’re so grateful for the nominations from our members 🙏🏼

Extra shout outs to

Shona
Polly

For the being nominated in their regions for the Most Loved Activity Leader

Please check the link in our bio & vote 🗳️

09/06/2025

Another day, another opportunity to grow Fruit! 🍎
We’re deep into event season, and today Jo is supporting our long standing client, Affinus Ltd at , a Microsoft Integration conference that attracts an international audience.

In-person events like these are invaluable—they put your brand in front of the right people, spark meaningful conversations, and strengthen relationships that drive long-term success. 🤝

Plus, who doesn’t love a bit of swag and friendly competition? 😉

26/04/2025

✨ Topped out and totally inspired! ✨
Thursday night, the Fruit Marketing Team had the absolute pleasure of joining the Bovey Paradiso Arts team for their topping out ceremony and new brand reveal – and what an inspiring occasion it was! 🥂🎉

We've been working closely with this incredible community project over the past few months, helping shape a brand that reflects their bold vision:
🎭 To make the arts accessible to all residents and visitors of Bovey Tracey, enriching lives and positively impacting their community.

Their lovingly restored Grade II listed building, stunning auditorium and the programme of events they already deliver to the community, deserved a brand that matched its magic. So, with the creative wizardry of Gareth Tutt from Out of Town Studio we built:
🔸 A fresh, story-rich identity
🔸 A full suite of creative assets
🔸 A 360° online/offline launch plan
🔸 Brand guidelines to carry them confidently into the future

The end goal? To help them smash their next target of raising £275k in the upcoming share offer – the final push to completing this fantastic space for the community.

A huge thanks to everyone who made last night so special. We’re proud to be part of this journey – and we can’t wait to see what’s next for Bovey Paradiso Arts!


Out of Town