OptiCommerce

12/06/2026

How are optical practices winning online in 2026?

Sales Executive Emma Craigon breaks it down in our latest video: The Ultimate Guide to Digital Marketing for Opticians. From local SEO and Google Business Profile to email recall campaigns delivering 36x ROI, this guide covers what is actually working for practices right now and where to focus first based on your biggest gap.

Watch the full guide here: https://eu1.hubs.ly/H0w69f20

04/06/2026

Your website is your first impression. Make it count.

67% of patients discover eyecare businesses online first and nearly half judge credibility from design alone. Emma Craigon, Ocuco Sales Executive, breaks down exactly what makes a great optician website and how to turn visitors into bookings. Watch the full guide here: https://eu1.hubs.ly/H0vX4mc0

18/05/2026

Your EHR knows more about your practice than you think. The question is whether you're listening. We cover the KPIs that matter most for practice growth and exactly what to do when the numbers flag a problem.
Worth a read: https://eu1.hubs.ly/H0vpF950

14/05/2026

Inventory is one of the areas where optical practices lose money passively. Small gaps add up fast: frames past their commercial life, contact lens stock ordered reactively, lenses re-ordered at month-end because no one tracked what went out. Sound familiar? Sarah Ashley, Professional Services Consultant at Ocuco, breaks down why this keeps happening and what it takes to fix it. Worth a read: https://eu1.hubs.ly/H0vl7rb0

08/05/2026

When someone searches “eye test near me,” is your practice showing up?

In this video, Emma Craigon, Ocuco Sales Executive, explains how local SEO can help optical practices improve visibility, build trust, and turn online searches into booked appointments. Watch now to learn how to get found before patients choose a competitor: https://eu1.hubs.ly/H0v86zb0

01/05/2026

Patients are no longer choosing an optician based on location alone.
They are researching, comparing, and making decisions online long before they step through your door. That is why a strong digital presence plays such a big role in winning new bookings. In this video, Emma Craigon, Ocuco Sales Executive, breaks down the digital tactics helping eyecare practices grow in 2026, from local SEO and paid ads to email marketing, social media, and high-converting websites.

See how it works: https://eu1.hubs.ly/H0t_SwY0

22/04/2026

💡 Grow Your Practice with the Independent Optical Growth Workshop

Join us for an exclusive series of workshops across the UK, starting in London on Monday, 11th May! These workshops are tailored for independent optical businesses, covering practical strategies on optimising AI search, local SEO, PPC, and social media.

Each session includes a FREE digital audit of your online presence, helping you improve visibility and attract more patients.

📍 Find the nearest workshop to you and register now: https://eu1.hubs.ly/H0tKY6q0

17/04/2026

Want more eye exam bookings from people already searching for your services?

In this video, Emma Craigon, Ocuco Sales Executive, explains how Google Ads can help opticians reach high-intent local customers, show up at the top of search results, and ultimately turn local searches into patient enquiries.

Watch now: https://eu1.hubs.ly/H0tzv4_0

01/04/2026

If your optical practice is sitting on page two or three of Google, you're effectively invisible and your competitors are booking the patients who should be finding you. Emma Craigon breaks down what actually helps optical practices rank higher on Google and attract more patient enquiries.

Watch her video here:

Get a FREE Digital Audit for Your Optical Practice: https://www.ocuco.com/tool/opticommerce-digital-audit/If your optical practice is sitting on page two or ...

10/03/2026

Kick off Vision Expo 2026 in style at the Opening Night Party 🎸

We’re giving away a limited number of VIP tickets for the party at The Pointe on Thursday, March 12 (8 PM – Midnight). Enjoy live music from Bad Habits: EyeDocs of Rock and connect with the optical community beyond the show floor. 👉 Secure your VIP drink ticket here: https://eu1.hubs.ly/H0ssF4F0

Or stop by Booth 3329 on March 12 to collect yours. Tickets available on a first-come, first-served basis | Maximum two tickets per business