Catalyst Marketing

Name: Catalyst Marketing
Address: Brighton and Hove, GB
Telephone: +441273058535

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01/10/2026

We started working with Clinic33 in June 2022. Four years on, their best months are the ones we are in right now.

Almost nothing about 2022 still applies. The channels have changed, the algorithms have changed, and what a search result even looks like has changed. Their organic traffic is now at its highest point in the four years we have worked together.

None of that came from one clever campaign. It came from three things.

Moving budget when the channels move. Nothing is sacred, including whatever worked last year.

Planning in years, not months. You cannot build search visibility in a quarter, and you should not judge it in one either.

Talking every week, not every quarter. Most of the good decisions came out of a conversation, not a report.

Four years, one partner, and the graph still going the right way. That is what long term actually looks like.

Looking for a partner rather than a project? DM us AUDIT.

29/09/2026

No stock photos, no hustle quotes. This is the actual week.

Monday is reporting day. Twelve accounts, one spreadsheet, a lot of mugs.
Every new client gets a kickoff call before we touch a single dashboard.
Wednesday is whiteboard day. Half the good ideas start there, not in a report.
Friday the wins board gets updated. Small ones get recorded too.

That is it. No secret method, just the same six people doing the work every week.

Want a week like this on your account? DM us HELLO.

25/09/2026

Your Google Business Profile does more work than your website for local searches. Most showroom profiles have at least two of these wrong.

Is your category the right one? Your primary category decides which searches you show up for.
Are your bank holiday hours set? Wrong hours is the quickest way to lose a Saturday.
Have you posted in the last week? Posts are free and almost nobody does them.
Are the photos from this year? Old photos read as closed down.
Do you reply to every review? All of them, including the good ones.
Does the phone number still work? Ring it from a phone that is not yours.

Shall we check yours? DM us SHOWROOM.

23/09/2026

When we take over a Google Ads account, the first week is mostly turning things off.

01. The display network. It sits inside Search campaigns by default and spends on placements you would never pick yourself.

02. Auto-applied recommendations. Google changes your account without asking. Some of it is fine. Some of it rewrites your keywords.

03. Broad match, until the negatives are ready. Broad match is not the problem. Broad match with no negative list is.

None of it is off forever. It goes back on when we can show it works.

Want us to check your Ads account? DM us AUDIT.

21/09/2026

Four things changed recently that affect what you pay for a lead.

From 1 September, Google began automatically migrating Search campaigns already using campaign-level Broad Match or Automatically Created Assets into AI Max.

Performance Max finally got channel controls. You can tell it to stay on Search instead of quietly spending on Display. If you are running PMax, ask whoever manages it to show you the setting.

ChatGPT Ads added audiences, automated bidding and view-through reporting. Still early for local businesses. Worth watching, not worth moving budget to yet.

Since July, Search Console now shows which of your social posts appear in Google Search, with the keyword data attached, free. Verifying your profiles takes about ten minutes.

Want October's when it lands? DM us MONTHLY.

01/09/2026

Business owners keep rewriting their homepage hoping ChatGPT will start recommending them.

It won't.

Almost everything that decides whether you get named sits somewhere else entirely:

→ Who else mentions you online. Directories, local press, suppliers, trade bodies.
→ Whether your name, address and phone match everywhere they appear. Anything a machine can't reconcile gets dropped.
→ Whether your reviews name the actual service and the actual town, rather than just leaving five stars.
→ Whether a machine can read your site without having to guess what you do and where.

That's the whole job. It's slower and a lot less satisfying than a new hero headline, and it's why two businesses with near identical websites get treated completely differently.

None of it is hard. It's just the boring work nobody's got round to.

Go and ask ChatGPT to recommend a business like yours in your town. Whose name came back?

28/08/2026

"How do I choose a marketing agency" gets searched a few hundred times a month in the UK. Nearly every answer on page one was written by an agency, including this one. So point it straight back at us.

→ What will you stop doing if it isn't working, and when will you tell me?
→ Who actually does the work, and can I meet them?
→ Tell me about a client you lost and why.
→ What does your monthly report show me that a screenshot of Google Analytics doesn't?
→ What would you do first if I had half the budget?

That third one does most of the work. Everybody's lost a client. The ones who can talk about it plainly are usually running an honest shop.

Any agency worth paying will answer all five without flinching. If you get a deck instead of an answer, you've learned something.

If you've asked these before, which one got the wobbliest answer?

26/08/2026

Everyone in marketing is telling you to rebuild around Google's AI answers.

Here's the bit nobody's mentioning.

We pulled the UK search data this week. Around 2,700 people a month are looking for how to switch AI Overviews off. ""How to remove AI from Google search."" ""How to get rid of AI overview.""

Your customers aren't all delighted by this either. A decent chunk of them are quietly trying to get back to a list of blue links.

That doesn't mean AI search is a fad. It does mean you shouldn't tear up what's working on the strength of a panic. The unglamorous stuff still carries most of the weight: a profile that's current, reviews that say something, a site that loads on a phone.

Most agencies are selling you one end or the other. Be somewhere in the middle.

Honest question: are you reading the AI answers, or scrolling past them?

17/08/2026

I keep meeting owners who’ve no idea Google is about to change their ads account for them.

From 1 September, broad match and auto-created assets get moved onto AI Max. You can stop it, but only if you act before the 1st.

Google says that’s 14% more conversions. An independent look at 250+ campaigns found revenue up 13% and cost per lead up 16%.

More revenue, worse maths. Not the same thing.

Screenshot your cost per lead and search terms before the 1st.

17/07/2026

The questions we get asked most by local business owners, all in one place.

A few quick takeaways:

SEO takes time, but an established local business should see proper movement within 90 days. If nothing’s shifting by then, something’s wrong.

On Google Ads, the quick wins are the boring bits. Add negative keywords, stop bidding on your own brand name, and get conversion tracking set up properly so the platform knows what a good customer looks like.

Worried about AI chatbots? Don’t be. Google is still where the searches happen. To show up in AI answers, focus on digital PR and getting mentioned across trusted sources.

Traffic but no enquiries? It’s usually either a poor site experience or people landing who want something you don’t offer.

And how do you know your agency is any good? Revenue. Anyone can show you backlinks and impressions. A good agency shows you the line from traffic to leads to money in the bank.

Questions? Drop them below.

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Brighton And Hove

Telephone

+441273058535

Website

http://catalystmarketing.co.uk/

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