Catalyst Marketing

17/06/2026

A year ago, ranking #1 meant you got the click. Now, half the time, Google answers the question itself in an AI Overview, and the customer never lands on a search page.

A year ago, ranking #1 meant you got the click. Now, half the time, Google answers the question itself in an AI Overview and the customer never lands on a search page.

The businesses Google cites inside those AI answers are the ones with detailed Google Business Profiles, current photos, fresh reviews, and content per location; not templated pages.

Here's the bit most agencies aren't saying. Each of your locations now has to earn its own citation. Your Brighton showroom and your Hove showroom compete as two different businesses. Corporate brand authority isn't lifting them both anymore.

Let us know if you find yourself in a similar position.

16/06/2026

08/06/2026

If you’ve ever typed your own industry into ChatGPT and watched a competitor get recommended instead of you, this is why.

There’s no clever trick or algorithm to hack.

ChatGPT recommends businesses based on what other websites say about them (Reddit, LinkedIn, Industry blogs, Independent press).

Only about 1.2% of local businesses get recommended right now. The other 98.8% are invisible.

The difference isn’t budget, but whether someone outside your company has talked about you online.

The fix is called digital PR.

DM “PR” and I’ll show you what we’d start with for your business.

UKBusiness

01/06/2026

Meet Chris. The founder of Catalyst.

He built it because he kept watching local businesses get let down by their marketing. Too generic, no accountability, and no one tracking whether it worked.

If that sounds familiar, we'd love to talk.

29/05/2026

For the first time ever, Meta is set to overtake Google in global ad revenue this year.

Meta: $243bn
Google: $239bn

For local businesses spending on ads, this matters, and not in the way most people think.

It doesn't mean abandon Google. It means the places where customers actually discover businesses have shifted, and your budget should reflect that.

Google captures intent. Meta creates it.

If you're only on one, you're only catching half the opportunity.

27/05/2026

Spending a ton on ads and quietly suspecting it's not actually doing much?

Trust your instinct because it's usually right.

We sat down with a local dental practice last week. Their old agency was burning 25% of the monthly budget on manual retargeting campaigns.

Meta does that automatically inside your broad campaigns now. Has been doing for a while.

So a quarter of their spend was going on something the platform was already handling for them. For free.

If something feels off about your ads, it probably is.

26/05/2026

There's a big difference between an agency that tells you what they did and one that shows you what changed.

We're the second one.

Most marketing reports are full of activity. Impressions, reach, posts published. Numbers that look busy but don't tell you whether anything actually worked.

If yours doesn't show you what moved, it might be time for a fresh pair of eyes.

Let's look at what's working and what isn't. Together.

catalystmarketing.co.uk/contact

22/05/2026

How do local businesses actually win in 2026?

Not by copying what the big national brands are doing. Their machine is built for scale, not nuance. They don't know your area, your competitors, or the local Facebook group where half your referrals come from.

That's your advantage.

Regional leadership isn't about spending the most. It's about being the obvious choice. When someone in your area thinks "I need a kitchen" or "I need a dentist", your name has to come up first. In their head. In Google. In ChatGPT. In the group chat.

If you want to know what that looks like for your business, give us a shout.

catalystmarketing.co.uk/contact

20/05/2026

If you’ve ever wondered what KBB showrooms are doing to drive consistent leads and growth, this document will show you.

We analysed 100+ independent KBB showrooms across the UK and broke down what the top performers are actually doing from a marketing perspective.

Link bio.